Episode 227: Building a Brand with Your Community, Not Just for Them | Sanaz Dizaj Parham | Brand Director at Axel Arigato
What if your marketing strategy wasn’t just about selling products but building authentic relationships? Sanaz Dizaj Parham, Brand Director at Axel Arigato, joins Kara to share how community-first marketing has helped turn a Swedish streetwear startup into a global phenomenon. From growing up between cultures to becoming a Forbes 30 Under 30 honoree, Sanaz shares what it means to lead with intention, claim your space, and step into your own power. This episode is a masterclass in leadership, mindset, personal development for women, and building purpose-driven brands that stand out by standing for something. We talk about branding, self-made women, redefining success, career development, and why women entrepreneurs and creatives need to stop playing small.
“Learning is an important element to everyone’s experience. How do you grow if you’re not putting yourself out there? You need to constantly be exposed to something new for yourself and to also bring new energy to your business.”
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Follow along using the Transcript
Chapters:
Chapters:
00:00 Meet Sanaz Dizaj Parham and her journey to Axel Arigato
01:20 Life in Sweden and building a global brand
03:00 What a brand director actually does
04:00 Community-first marketing in fashion and streetwear
05:15 Growing up Iranian in a homogenous country
06:45 Building a brand from scratch without industry connections
08:00 Sustainability, values, and doing business differently
09:15 The power of events and customer feedback loops
10:45 Stepping into her voice as a thought leader
13:00 Balancing high-performance roles with purpose
14:45 Claiming space as a female entrepreneur
16:35 Getting featured in Forbes and Vogue
18:00 Leaving self-doubt behind and owning your story
20:00 Identity, creativity, and unlocking your potential
23:15 Being a third culture kid and developing a global mindset
26:00 What being powerful means to her now
28:00 Why your identity runs everything
30:00 What she’s manifesting next-and how you can help
I came to you and I wanted to create like a big future vision for my career and, start building a career path that kind of optimized me and allowed me to make all of my career. Dreams happen in one lifetime.
That's Sanaz Dizaj Parham. I'm Kara Duffy and this is The Powerful Ladies Podcast.
So you were very kind to let me go run and grab my hot tea. It's critical when I'm recording multiple episodes back to back, which is what we usually do. Yeah, and I would really like someone to upgrade the electric kettle where you can stop the water boiling before it is too hot.
Yeah, I agree.
Everything else has levels to it. The kettle should have levels to it as well.
Yeah. 'cause now my tea is here and I'm gonna have to wait probably until the entire episode is done before I can ever drink it. Yeah. I'm really excited that I get to talk to you today. You are a woman who is crushing goals that you've set for yourself.
You are one of those people who are really powerful, really influential, and I can't believe that more people dunno who you are. And I had the pleasure of meeting you when I was in Sweden a few months ago. So before we go any further, let's tell everyone who you are, where you are in the world, and what you're up to.
Thank you, Cara. I'm excited to be here and I've listened to a lot of your episodes and I love every one of them and super inspiring and it's always great to to connect with you as well. I'm sitting in Sweden, so there's a little bit of a time difference and it's eight 30 here, so it's in the evening, but the sun's out, and in Sweden in summer it's bright 24 7, which is super exciting.
We have two to three months here, so I'm excited for that.
Gosh, where do I start? What do you, let's start with your day job. Maybe we start there. Yeah. Okay. Oh wait. Did you say your name yet? Did I skip over names? I don't think we said names. Okay. Then let's everyone, your name first. Okay.
My name is Sanaj and for the past nine years I've contributed to the brand success and digital growth.
For Axel Arigato, which is described as a high growth delineated brand that has quickly become a leading player within the global premium sneaker market. I have a leadership role as a brand director and founding employee. I joined the founders at the age of 20 as their third hire while I was still in business school.
I've worn many hats throughout the startup journey, but in my current role, I'm responsible for instilling the vision of the creative director and I oversee a team of over a dozen, across brand marketing, imagery, retail design. So that basically means I work with anything that you see, anything that has a logo on it.
Anything that's consumer facing.
Yeah, we've had so many fun conversations about. The future of the fashion and streetwear world and how things are changing and what's been really unique about Axl Arigato is that you guys put so much emphasis on events and community and customer feedback.
Yeah. Did that come from like a need? Did it come from, again, of course. That's where we would start. Like why has that been a brand value and so important for you guys? I think for multiple
different reasons, when you know the consumer, you know how to talk to them. And I think for me, growing up as an Iranian immigrant in a very homogenous country like Sweden I was an outsider, for my entire life.
And by having that kind of exposure in terms of, what not being included feels has really triggered me to want to connect with people and start conversations. And I think all of us just looked at brand building differently because we were, living among brands that weren't necessarily relating to us.
And I think for us, being from Sweden. Not having any prior exposure to the fashion industry, not having any industry contacts, and just my personal experiences. We wanted to start conversations and for us we wanted to invite our community and into a space with like-minded people to spaces where they can feel a sense of belonging, finding a sense of direction and purpose.
And I think after just decades of customers being talked down to, we've pivoted to be much more and build our brand doors as open doors to the outside world and allowing us to, co-create with our customers and really build a brand that is a reflection of what the next generation believes in.
I think it's really smart. There's. A power in having done things before, but there's also a disability in having done things before. Yeah. And I wish that more businesses, more founders, more marketing people would approach it assuming that they know nothing. I actually think it makes it easier to be in that space of curiosity and really listening and asking questions in a way where you don't know what the answer might be.
Because it's so easy if more than you should point it right in a business space to assume you know the answer and not keep checking it and then asking. And it's such a missed opportunity to build real relationships with your customer. And as you said, it's such a great quote. If we don't know who they are, we don't know how to talk to them.
Yeah, hundred percent. It's really true.
Yeah. And I think in general, just fashion is at a place where like you need to question everything, why and how you make things. And I think when you start off young or inexperienced or you start off as a, in the position of being an outsider you don't really see any obstacles.
You're not constrained by the old rules and ways of thinking. You just have the audacity to be different because you don't really know anything else. And I think that's been the success of our brand, at least by throwing out the tradition,
which also just adds a whole level of cool to the brand right away.
If you're throwing out what all the big guys are doing. It's also a core area of Axel has been the sustainability piece. Has that always been part of the original mission, or is that something that you listened to your customers and added in? Like where did that commitment come from?
I think for whatever that we do, our mission remains the same, which is to create a positive platform around the brand.
And sustainability has a big part of that. I think for us, being a brand that's in constant dialogue with our consumers it's always been really important for us to engage with our audience in a positive and inspirational way. We want to make a positive difference in people's lives. I think for us, it goes beyond just offering sneakers.
We are very much driven by our values. They shape our strategy, they shape our. Day-to-day business. So as a whole, we focus on creating, not only exceptional products and not only exceptional and impactful, conversations and events, but we also really work hard on contributing positive environment and to society.
And that's always been a core component for us.
In the past year that I've known you and we've been hanging out, you've been really focused on expanding your ability to help other people. You've learned so much while you've grown with Axle and you continue to be a powerhouse at that brand.
You felt an opportunity and saw a possibility to give other brands that are in different spaces, some. Support in how most companies are not running their marketing teams well at all, let alone don't even have a marketing team. Yeah. And additionally, you also wanted to be sharing your story 'cause your story as an individual is also so powerful.
You mentioned before that you were an Iranian immigrant into Sweden, and when you landed in Sweden, did you. Go directly to Got, or did you, were you in Stockholm first? Like how did you end up in got?
Yeah, that's a good question. I just wanna end up in. I was actually, I was born in Iran, right? I'm a first generation immigrant, born in Iran in 1994, and then I was raised in Sweden.
By that time, my parents were already living in Sweden. My older sister is born in Sweden. They went to Iran because my mom wanted to have her support system around her when she gave birth. She had a very hard and tough birth with my sister, and she just wanted to be back into that safe space. It's interesting in terms of how they ended up in, in Sweden.
I think back then, right after revolution and war Iranians left the country and Sweden was one of those places where people could see themselves building up a second home. I think the way that Sweden is built is it's very. Democratic, it gives you an opportunity to build a life whilst also, having that safety net in terms of the support that you get from the government.
But it's interesting, when I grew up, it was still a very homogenous country, a very segregated country. And I grew up in an area in East Goberg that was called, it's a quite unusual looking neighborhood. It's a, dozen or so houses grouped around seven courtyards. The facade of the building were covered with, orange colored tiles.
Even to this day I hate orange. It was initially built for students. It eventually became inhabited by other housing categories as well, and mostly immigrants. But the interesting part of that was that it was located in the middle of a pretty affluent neighborhood. So you were constantly reminded that, you had less.
So it was a real love hate relationship with that place. But I guess today I look back and give a lot of credit to. My up upbringing in that environment. 'cause I think it taught me a lot about just the importance of community. We didn't have much, but we had each other. And even to this day, the people that we grew up with are family to us.
And I think that I bring a lot of that into my work today.
Yeah. And you, so you grew up in Got you. Happen to stumble upon this cool footwear brand that's actually gonna be based in Gosenberg, which yeah. Is unusual for Europe and for Sweden. And now you have a life that's going between Gothenburg and London quite often.
Yeah. How do you balance all of that travel? Like you have a very demanding day job, you're living lives in two different countries. How do you make it all work and keep your sanity?
It's a good question. To be honest, I travel a lot for work around every other session week which I love.
I get the perfect balance between. Busy London City life and then coming back to go to rest and get your energy back. But I don't really look for work life balance. I, it's not something that I necessarily strive for. I've always been like, what is that? I think for me it's always been important to try to find harmony.
If I'm successful in work, I'm gonna be much happier and in my private life and vice versa. And I think. That is what I strive for, and just the feeling of kind of self-fulfillment and self-realization. And for me, that is almost what matters the most. And there is, sacrifices to get there.
But, again, I think just by not looking for balance I find harmony instead.
One of the first conversations we ever had was that you wanted to start getting featured in important publications. Yeah. Your wishlist was to be on the Forbes 30 under 30. You wanted to be featured in some fashion magazines.
And I am really proud of you 'cause you checked off two really big boxes very quickly. Yay. Yeah. So let's, so you were nominated for 30 under 30 Europe, correct? Yes. And you are within marketing? Yeah. Within marketing. So many people wanna be on a 30 by 30 list. And you did it like, was it easy, was it hard?
Was it simply doing it like. Same with getting into Vogue, like you were published in Vogue, telling your story. Yeah. How did you make this happen?
You played a big part in that, I think, and that's the truth. I came to you and I wanted to create like a big picture vision for my career and, start building a career path that kind of optimized me and allowed me to make all of my career, dreams happen in one lifetime.
And my role today. And for the past nine years, I'm extremely used to wearing multiple hats. And that's what I wanted to do with my career and I wanted to reinvent myself. But I think in order to do that, I needed to get really clear about where I wanted to go. And that was a lot of the work that you and I did together.
Like how do we look at customizing a career path where I can activate all of my dreams? You taught me pretty early on about setting specific goals for myself and being very clear with how I'm spending my time and not just sail through the process. And so yeah, I credit a lot of that to you. I think when you know where you're going it, it's a lot easier to get there.
Thank you. I appreciate that. And I know that you did all the hard work of. Reaching out and pitching yourself and actually writing the articles and writing what you needed to for Forbes just to know that you existed, let alone know the impact that you've created, yeah. It's so easy to give a lot of credit to the brands.
Look at this amazing marketing Nike's doing. Look at the amazing marketing that Ferrari's doing, but behind that are really amazing people who are crafting those strategies. And part of our conversation was how do we pull you out from behind the brand name and allow yourself to be recognized as a core player in really how Axel is changing e-commerce and direct to consumer business models.
Yeah, because you've had to figure so much of it out on your own. And we should of course give equal credit to the two co-founders, right? Of like just figuring out as a family of for sure this is what we gotta do. Like how do we do it? And I think that there's a missing in whenever corporations don't want people to shine.
Outwardly it's such a missed opportunity to brag about who's on your team and to acknowledge that it really takes a village to make anything truly successful work. Yeah. How has it felt for you to go from behind being behind the brand of Axle to like stepping into the space of no, like now it's me you get to meet me now.
Yeah, I've been always super happy to let the product and the brand speak for itself. I'm always, I've always been extremely grateful to just be a part of the process. But I guess in, in the works I've done with you, it was a lot about how do I claim my space? And for me, that was a very active decision that I had to take.
I'm not gonna stand by the wall anymore. I'm not gonna hide in the shadows. Self-doubt and imposter syndrome, but I'm going to step out and play my space. And I think since then I feel like I'm living a life that has a lot more joy and laughter because I'm able to really focus on, for me it was a very active decision in terms of.
I'm not gonna stand behind the wall anymore. I'm not gonna hide in the shadows of self-doubt and imposter syndrome. I'm going to step out and fully play my space and, live a life full of self realization. I think that's what makes me the most happy. I've tried to just let the years go by and, focus on the work.
I think after the core of it with anything that I'm trying to do, I just wanna connect with people. I wanna get my voice out there, I wanna have opinions. I want to meet fantastic people and surround myself with new perspectives. And I think stepping out in the light allows me to do that a lot more.
Yeah, I couldn't agree more. There's. So many interesting people and places and products. There's a quote I had hanging up for a long time that said my favorite place to go is somewhere I've never been before. And it's true I love going back to favorite restaurants or favorite cities, but there's something about being in a space where you don't know where you are and you don't know what it's gonna look like.
There's. The anticipation of what am I gonna discover here or with this group that I know really fulfills me and even turns on a different part of my brain than I get to tap into on a regular basis.
Yeah, a hundred percent. I agree and I agree, and I think that learning is an important element to everyone's experience.
And how do you grow if you're not putting yourself out there in new environments?
Yeah. Have you ever taken the StrengthFinder test? I haven't. What is that? It's one of the many kind of personality tests that's out there. I love it because their philosophy is there's 32 or 34 kind of strength types, and you test to figure out how you rank in all the categories.
But it tells you to not focus on where you have weaknesses, but really to lean in on where your strengths are. And usually your top five are pretty consistent throughout your adult lifetime. They might move a little bit around, but mine time and time again is learning. If I'm learning, I'm engaged, I'm interested.
If I already know how to do something, it's really hard for me to be excited about something. Yeah. And if I already know how to do it, then it has to be great people or new products, or. There has to be a new element to it. Otherwise I'm like I'll just have a cocktail and hang out on the beach instead.
We're good. Yeah,
no, I a hundred percent agree. I think you need to constantly get exposed to something new to able to grow and to be able to also bring that back into your business. Like the way that you shape your business like that needs to. Be connected to what's happening in the outside world, and you need to be a part of the outside world.
Did you grow up speaking Swedish and Farsi at home, or mostly was your family like, let's focus on Swedish?
I think it was a shift we started out with Farsi and Swedish was actually my second language. But when I started kindergarten, I did not open my mouth and the teachers finally went to my parents and said, okay, you need to stop speaking Farsi at home.
She needs to be integrated into society, which means learning the language. And from that day, they started only speaking Swedish with me. But I've, I've always been trapped between two cultures, right? Two identities, two nationalities, two cultures. Two languages. And I've had to figure, figure that out along the way.
And now probably a third of English and global, like there is, when I was living abroad in Europe, there was a lot of conversations happening about this whole new generation of global children. People who were moving around because of their parents' jobs or their parent might be English, their mother might be Swedish and they might grow up in Hong Kong.
And it's this weird multicultural overlap and how people who are of the global nature just approach so many things differently. Yeah. Global mindset at people are like. Brexit is ridiculous. It's the opposite of what we should be doing. And globally minded people get upset about the fact that why do we still have different, like plug adapters anywhere in the world?
Thank goodness for USB and how it's becoming universal. But there's just a different mindset of knowing that you, your identity doesn't have to come from. A specific place and a specific food and a specific way of being like, there's a little bit of freedom, I think, to pick and choose a bit.
Yeah. Not that you can ever truly escape from that core, like origin identity, but there's options to not get stuck in one place as well. How has the, as you've gone from two cultures to getting exposure to more and more global cult cultures. Do you feel more powerful, more free, more inspired? I do. I think,
Being a third culture kid, it has allowed me to move between cultures and have the opportunity to actually develop my own personal and cultural identity. Being able to. Take parts of what I love about Iranian culture and blend that with parts that I love, you know about, and Swedish culture. And I think it just makes you see the world differently because you're exposed to creative volume and variety of influences.
And I'm super grateful for that experience and having that exposure early on in my life. What do you think it means to be powerful?
What do I think it means to be powerful? I think being powerful means claiming your space. I think it means going against a grain. It means being resilient. It means living the world on your terms.
Do you feel like you get to be a powerful on a regular basis, or do you feel like power is something that you're constantly expanding into?
I think it's constantly something that I'm expanding into, but it's also something that I guess needs to be on the top of my agenda. I think, again, you have to make an active decision of how you're gonna live your life, are you going to step out and claim your space? Or are you gonna hide and stand behind the wall?
I think that's an active decision that you make every day by waking up, telling yourself you're more than enough and you are, excited and ready for what's next.
I wish more people were asking themselves that question. There's, I don't know, I think. The populational awareness of this is expanding.
Yeah. But I, I don't think there's enough people who know that you really can have whatever life you want. And it may not be exactly what you initially thought it, it's probably gonna be better and better suited for you. Yeah. But if you want something like go get it. Go figure out how you can have it and be curious about what you.
Discover and gain along the way. There's the idea that an amazing life is for someone else. Yeah. Is a lie. And honestly it's like heartbreaking for me. Yeah. It's, and you mentioned it as well. Oh, sorry. Don't go for it. You mentioned earlier that it's about a timing. Like you've already spent enough years letting.
Work lead, or you spend enough years letting things fall where they may, and you're like, okay, now it's time for me to be intentional because I don't wanna wait anymore for the life that I want. And that's like when we first talked and I was like, I, yes, I wanna work with you because yes. I want more people asking that question.
Yeah. Yeah. I think, when I started working with you, it was really. More so in a quest of customizing my career path. I think we're early on. I think it ended up being more so a journey of just growing my soul. And I think you had one, there was one question that you had in the beginning and you said like, how did you get here?
And I think I started like explaining, I went to business schools, I emailed the farmers a million times, they said yes to me. I started customer service and now I obviously a team where a dozen. And I wasn't really able to finish until you stopped me. You were like no. How did you get here?
What patterns, experiences and behaviors like made you who you are? And I just remember like that question stopping me in my tracks and I stammered and pretty quickly realized, she's not gonna come back with anything profound. And I think you said something in line with if you want to.
Fly. If you want to, customize a career path that optimizes you, you need to understand how you got here because you need to do something different or maybe do more of the same and to get you somewhere else. And that was such an interesting and profound moment for me, because I always thought of myself as someone that knows who she is.
Like no question. I know who I am, I know what I want, I know where I'm heading. But I think since then it has become like a central question in terms of digging a bit deeper and figuring out like what are those situations that I faced in my private life, in my professional life that, you know, and what are those experiences that have had an impact of my identity?
And I think that's an important part of figuring out who you are so that you can truly, unleash yourself.
Yeah. I, it's such, it's, for me, it's a really fun exercise to walk through somebody with because we're so good at accepting the labels other people gave us. We're so good at accepting what we like or what we've done as our identity.
And we don't see the magic of, yeah. Of who we are and what we do and don't realize like we're. We're really bad personal anthropologists most of the time. Yeah. Yeah. And when we're able to take a step back and see ourselves in a third person as best we ever can, or to engage the people around us, to give us a little bit of a mirror to, to ask us like, what are the things I do that I don't even realize I do, the good and the bad.
Yeah's really interesting. What comes back and. Doesn't mean that what other people see or say is right or wrong, but it's really interesting feedback. And honestly, I think it goes back to how you approach customers. Like you have to go and get curious about who they really are. And that's really all I think I was asking you at that time is Yeah, like from the outside looking in, like you are super rad.
Okay, awesome. Like I wanna know how you got here because, if you know how you got somewhere, you can show somebody else. Yeah. But if you don't remember, if you weren't recording the journey you took, you're like, I have no idea. I just woke up one day I was here, so bye. Yeah. Yeah.
It's interesting, like you have, a trainer for this.
Do you have, another professional for that? But very rarely do we have someone that actually guides you to help you see yourself, like who you truly are before the world decided that for you. And I think when you start discovering like the roots of your identity, what you know, why do you do what you do?
Why do you feel the way you feel? Why do you think the way you think? Like your identity literally runs everything. Like it runs your behavior, it runs your performance, it runs how you show up in your relationships. Just the acknowledgement of what has been running, you will put you in that driver's seat that you can, create that life that you've always wanted.
And many of us just don't take the time to really go on that journey.
So anyone listening now, please start doing that journey. And if you need a tool, I actually have one, so DM me on Instagram, I'll send whoever wants the tool. So you're in this position now where you're leading this team.
You're still crushing it in the marketing space for Axle. You are stepping into your leadership there. You've been published by Vogue. You've been awarded 30 by 30 or 30 under 30 by Forbes. What's next for you and what are you excited about for the rest of this year?
I, you mentioned it and I think one of the most empowering decisions was the moment that I chose to write articles for Globe about the raining revolution that's been spearheaded by women and during the past nine years of professional life.
Been successful with a lot of things from the company and from zero employees to 200 employees. We're in multiple markets, 14 stores, but there probably hasn't been like a single other moment for me that lives up to just seeing that article go live. And I think it, again, it comes back to identity for most part of my life, like I've sat on the sidelines, I've been waiting for someone to tell me that it's oak to be Iranian.
And so when it came to a situation like that, if I didn't use every platform that was available to me to create awareness, then I would be letting down, the 10-year-old me that wish that someone would've done it for her. So I am wanting to shift a lot of my energy to more impact work, and my goal is to essentially make sure that, every part of our identity is celebrated and not discriminated. And that we can allow for, the next generation of Iranians, of other minorities to just see their ethnicity or gender or however they identify themselves being represented through the beauty that exists and just being different.
And you know that we can. Come together and allow the next generation to feel like they can be themselves and still experience success and navigate the world with confidence. So that's what I'm excited for. Like a lot more impact work.
Yeah. Love that. We ask everyone on the podcast where they put themselves in the powerful at scale.
If zero equals everyday human and 10 equals most powerful lady possible, where would you put yourself on that scale today? And where would you put yourself on that scale on an average day?
Being Swedish has made me very modest. So I would probably put myself maybe on a six. But yeah I think that there's more that, you know I can do for myself on a daily basis too.
Continue to live the life that I want to live. And for me, it's about just being brave. And I think I can be a lot more brave on a daily basis to get myself up to attend.
And yeah. And you occur to me as someone who's done so much and is just getting started, when you find.
That bravery and you are able to see yourself in a it, your version of yourself keeps getting more and more clear, I think as we age and gain wisdom and visibility Yeah. To ourselves more. Yeah. But when you start taking that step, it just tells me that you're like turning up the fire, like what you were able to do in just a few months.
Once you de decided I'm doing it and then. I'm excited for about what's next and where you're going. And I, I am excited for other people to also want to have you be part of what they're up to and to be following you because there's so many interesting things that are going to be coming your way.
And I'm so curious, like the impact you make and who you choose to work with and interact with and contribute to, because. We have not seen you at maybe even an eight power, so I'm excited about it.
Thank you, car. I appreciate that. Yeah, I just think I'm an ambitious person. I look for progression, everything that I'm doing, and again I've spent my time just selling it through, trusting the process.
It makes me miserable. And so I eager to just continue to learn and grow.
We've also been asking everyone on the show this year, what do you need? What are you wishing for? What, how can we help you? What's on your manifesting list? This is a powerful, connected, wise community. So what would you like to ask the community
for?
Good question. One of the things I've always wanted is a network of people to call and lean on. I think women were not as good at doing that, and just finding people. That we can rely on, and especially in business and creating a network that goes beyond sharing, but also being able to solve issues together.
That's what I'm looking for.
And I did not, that is not a setup. I did not ask you to answer that question that way, but it's a perfect opportunity for me to pitch Thrive to everyone. It is just been such a treat to hang out with you literally every moment that I get to spend with you on Zoom or when we get to meet in person, I'm just so inspired by the passion that you're bringing to excelling at work and in your life and really taking up the space that you deserve to be taking up.
And I'm just thankful that you were willing to share your story and what you've created with myself and this community. I'm really excited to hear what everyone's core takeaways were from this conversation. But just, thank you for being in my life and for allowing me to be a contribution to you, but for you to do the same.
Back.
Thank you. Car. You've done so much for me in just a short period of time. You've been so supportive of me getting better at something. And the work that you do as well stands out for so many different reasons. I'm just so happy to be able to share this process with you.
All the links to connect with Sun on our show notes@thepowerfulladies.com. Please subscribe to this podcast wherever you're listening and leave us a rating and review. Come join us on Instagram at Powerful Ladies, and if you're looking to connect directly with me, visit kara duffy.com or Kara Duffy on Instagram.
I'll be back next week with a brand new episode and new amazing guest. Until then, I hope we're taking on being powerful in your life. Go be awesome and up to something you love.
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Instagram: sanazdizaj
Website: www.axelarigato.com
LinkedIn: sanaz-dizaj-parham
Email: sanaz@axelarigato.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
