Episode 261: She’s Redefining What It Means to Grow Older | Debra Granich | CEO of Red Hat Society
What if aging wasn’t something to hide, but something to celebrate? Debra Granich is the CEO of the Red Hat Society, a global community for women over 50 who want to age joyfully, loudly, and on their own terms. In this episode, she and Kara talk about rejecting ageism, embracing visibility, and how play and friendship can change your health. They explore how the Red Hat Society has grown into a movement for senior women across the world, and how its members are shaping new narratives around aging.
“Have the confidence to sit at any table. You belong there.”
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Follow along using the transcript. Transcript
Chapters:
(00:00:01) – What Is the Red Hat Society and Why It Matters
(00:03:30) – Pro-Aging, Royal Colors, and the Power of Visibility
(00:07:00) – Why Recess Is Healthier Than Exercise
(00:10:45) – Confidence, Representation, and Saying Yes After 50
(00:13:30) – Fighting Ageism, Partnering With Hollywood, and Changing the Narrative
(00:17:00) – Community, Travel, and Creating Space for Women to Be Themselves
(00:21:30) – Rewriting the Rules of What’s Possible at Every Age
(00:25:00) – How to Join or Start a Red Hat Chapter Near You
(00:28:30) – Why Joy Is the Best Medicine
We found out recess is healthier than even exercise. It enriches the life of women. They now feel like they have a purpose. They're bigger than themselves because we're all united together.
That's Debra Granich. I'm Kara Duffy, and this is the Powerful Ladies Podcast.
Welcome to the Powerful Ladies Podcast
well, I'm delighted to be here and to chat about my organization and things I've done in my life.
So let's jump right in and tell everyone your name, where you are in the world, and what you're up to.
My name is Debra Granich. I'm currently the CEO and one of the owners of the Red Hat Society.
And we are this year celebrating our 25th anniversary. Our corporate office that we call Hatporters is based. Fullerton, California. However, I'm here in Las Vegas, Nevada right now attending a trade show.
I love that. So for everyone who doesn't know what the red hat society is, let's give them this feel.
What is it? How did it start? Why should I be excited about it?
Okay. Well, I, I usually say in one word, it's recess, recess for women, because as we get older, we have a tendency to get so busy into doing things, not only for ourselves, but many times for others. And the way society is today, it's as you get older, Oh, Oh, mom, now babysit my kids or get back to your persuasions and volunteer and do all this stuff.
You're like, Oh my gosh, what happened to me? Yeah. I want to have fun. And so what we've done, we created an organization where we've given women permission to play. And recess, we found out, is healthier than even exercise. We have been studied by a number of universities, by AARP, and what they found is that It enriches the life of women.
They now feel like they have a purpose. They're bigger than themselves because we're all united together. And we have my goal as far as as the CEO is, my goal is to change the traditional notions of aging. Because, yeah, just because we're older, we still want to have fun and celebrate life.
It's just a number.
Everything still matters in the same capacity. Mm hmm.
Unfortunately,
here in Southern California, really in the United States, is you know, you watch television and you watch commercials that are targeted to women approaching 50 and beyond, and it's wrinkles, how to lose weight, how to get rid of your gray hair, all these things about denying aging, and Red Hat Society is not about denying aging, we're about pro aging, because guess what?
Everybody's going through it, so why not enjoy the pride?
You are coming to us today wearing the signature colors of red and purple. Where did those colors come from and what makes them so fun?
They're royal colors for one and it started from a poem Jenny Joseph called the warning poem and it starts out with phenomenal woman I should wear a red hat with a purple outfit that doesn't suit me.
And so that's how it started What we've done now it is now powerful colors to let the world know that We exist, we're here and they know that what we mean and what we represent is positivity and happiness. And, you know, right now with what's going on in this world with wars and politics and discrimination, we're we're not that at all.
We're all about And welcoming women and being positive. And my goal is I hope that the Red Hat Society is an example for others that you know, I've been interviewed by other newspapers and, and you know, other publications and what they've said is, you know how does Red Hat Society feel about diversity?
I go with the, first of all, we're colorblind other than, and the most important colors are red and purple. Those are the only colors we care about.
When you go back to eight year old you, would she have imagined that you are the CEO of the Red Hat Society?
Absolutely not.
Wanted to be in fashion and you know be I've always wanted to have a leadership role I was always the boss of everything if anything during you know school and I've always been involved in women's organizations whether it's Arts or causes or anything. I've always been, you know, an advocate for women.
And when you, you know, look at your career journey, what are some key milestones that have prepared you to do the work that you're doing today?
Well, I will tell you that my mother's been my biggest influence and she's got three girls and we're all very, very strong, sometimes we're too strong. She's just always given the confidence that we can always do something, where even times I've lost the confidence, she's always told me, you can do it, go out there and make a difference.
And not only make a difference for women, but make a difference for the Hispanic organization as well. So it's been my duty, my cause to be the example of women as they age and even in my, my, with my background.
Mm hmm. Mm hmm. You know, when people, there's such a craving right now for community and connectedness And, you know, there's epidemics right now of loneliness and the disconnection side.
How are organizations like yours just change, not just changing one person's life, but like whole communities and what's happening within them. And I'll just leave it there. So how is it changing at those big, deep fundamental levels?
Well, the testimonials that we get from our women is that it has changed their life.
You know, when they start red hat, they're a little bit nervous. They're a little bit shy. They're not sure they, you know, Oh my God, what am I going to do? Wear these colors? And then they're their colors. And once they see other women, we, we give them strength and we give them the confidence. Some of the women's people who run the chapters are called Queens.
Some of the Queens said, I never thought I could run a chapter. My club. I never thought I could. I never, I never thought I had that. I had it in me and all about yes, you can. And we're all about supporting. We're not here to critic, criticize. We're here to uplift and together. We're stronger is the message we give to her.
There are, of course, so many women. I'm sure you've met that are has been inspiration to you. You mentioned your mother already. How have women change your life and your trajectory?
A lot of women who probably don't even know who I am. Like some of these celebrities and authors and writers have, have inspired me and told me, yes, you can.
Yes, you can. And I just, I mean, I love reading inspirational quotes. I love having the courage to go and do things that women traditionally do not do. And in my CEO, I work with a lot of business owners and you have to work harder as a woman. You have to be stronger. Prior to working for Red Hat Society, I worked for the Walt Disney Company, and they had selected 20 women to go to Simmons College in Boston.
And we took a mini, we all paid for the company, and it was a mini MBA course, and it taught us how to break through the glass ceiling. And this was probably 20 years ago about how you get a place in on the table and I feel like now not only do I have to fight because I'm a woman, but I have to fight because I'm an older woman, you know, they'll go, well, ma'am, or miss or, oh, let me show you.
I go. My name is Deborah and how, you know, here's what I want. And you If one of the quotes I always say is yes, you can. And if you don't ask, you don't get, and a lot. I think in the women in the business world, they have, they're a little bit shy. They're a little bit intimidated by some of the men and you got to realize you're there for a reason and no one knows what you do more than you do.
So have the confidence to sit at any table and know that you matter.
You know, there's been so many improvements for women around the world and in the U S over the past hundred years. And yet we're also seeing some possible regressions in core areas for women in the U S as well as abroad. Like, where are you, are you frustrated about this?
Are you still hopeful? Like what, what are you called to, to represent because of seeing how things are changing for, for women, for the better or for the worse?
I think that we're struggling today. I think that things that have been, you know, the big elephant in the room is now being surfaced, but I do see women having more confidence to address the issues and the racism and the discrimination and the ageism.
And you know, all of that, we now have the confidence to sit there and say, you know what, that wasn't right. I'm going to speak up or I'm just having the confidence that they matter and are slow. Red Hats Society is Red Hatters Matter. And whenever we talk, we always say, You know you matter. Go up there and do this.
It's just nice knowing you've got we have 20, 000 women in the Red Hat Society and we all support each other. We're all there to tell each other, yes, you can.
It matters so much. You know, there's lots of conversation about, you know, if you see it, you can become it, but there's also the, who's telling you, you can, because I, I was lucky to grow up in a household where I was, my parents were telling me I can go and do it, but that's not always everyone's situation.
And I think as well, you mentioned a little bit earlier how it's so easy for women to fall into just one part of themselves. They're falling into just the mother or just the career, or we get asked to be siloed so often when, you know, we're doing so much all the time and having a space where you're reminded that you can do whatever you want, you can step into that space.
I know that if. A woman has a B in her bonnet and she's going to go fix something. It's going to be handled. Yes. There's a different level of grit and determination. You know, where, where does your belief come from so that you can keep doing what you need to do every day? Cause I'm sure you have some days that are.
Exhausting. And, and you need that extra boost too.
Yes. I won't deny that life can be stressful, but I always try and wake up in the morning to, and say something that I'm grateful to, to myself, try and be as positive as I can. And I try and always look at the glass half full versus half empty. And you know, even though it's a bad day, but you know what, I got through this and you know what?
Yes, you can. And, and you know, I believe that women or men have to be your own biggest advocates. And so, you know, talking to yourselves and saying, you know, yes, you can, and go for it. If this is, if it means something to you, go there and make a difference.
What are some examples of the fun that you guys have when you're together?
Well, we just got back from Rome and I brought 120 women and we went all over Rome and Pompeii. And then what we did is on New Year's, we had a huge New Year's Eve party. Celebrating dancing. And then on new year's day, we were with about 5, 000 people and walked the Roman Rome parade. Wow. Just went there with our colors and we walked the parade and showed people that, you know, not, it's not only for high school bands, it's for 50 and beyond and really made a big positive impression.
They were just excited to see us going all out and about, and we brought streamers. We brought music. We sang. Saying while we're walking and it was just really very positive. I'm trying to work with businesses to tell them, you know what, we buy cars, we buy vacations, we buy tours, we buy, you know, all kinds of fun, exciting things, start selling them to us.
And guess what? We pretty much run the pocketbook at the household. So you know, they're, they're starting to, and if you think about it, we're 25 years old, 25 years ago. 50 was old. 25 years it was old. Today, 25 years is really young and it's not. Not so old anymore. And I, but half society brought that awareness to a lot of people.
And, you know, I've been working a lot with the movie theater, Sony Warners, and all of the big ones. And if you think about it 25 years ago, and you watch movies and you watched an older woman, she was either the grandmother or she was the maid. And that's it. Today, Helen Mirren's playing heads of state and you got all these remarkable women doing some amazing things.
And I do believe that it's red hat society who opened the eyes and you know, a lot, oftentimes we get to go to premieres and I get to meet many of these actors in person and they always thank you. They go, thank you so much for supporting our movie. Thank you so much. And they said, you know, the crazy thing, the older I get, the better I am in my craft.
But Hollywood doesn't, you know, they only, you know, really hard to be out there entertainment world as you get older and we're starting to, it's starting to change. It's not completely, completely where I believe it can be, but it's starting to change.
Well, and you know, it brings up two things for me. One is that we keep.
unpacking the limitations that we put on women and everything from age to what you can or can't do in the workplace, but also is it okay to be single? Do you have to be married? What about having kids, not having kids? Oh, you're single and you have kids. Well, no one's going to want you anymore. And there's so many barriers that.
Even if someone's not saying them to you directly you they're underlying in the culture. So like you're getting that message whether someone's saying it directly or not. And when we look at indigenous and native cultures and just the history of where so much wisdom came from. Like we're not like, how can we not value somebody who's gone down the path before us and has the ability to see in such a different perspective?
Like, why have we decided to devalue and stop listening?
Absolutely. Absolutely. And you know what, you were asking me what they what we usually do. Each chapter has its own unique personality. So some may like to go out to tea. They'll do tea once a month. Some may like to synchronize swimming. Some do a reading and they do these different things.
And each one has its unique personality. And that's what makes us unique. And we don't have meetings. We don't have Robert's rule of order. It's not that at all. We do outings because we want to get our members to get The other thing is or women wouldn't travel alone. They wouldn't even think to travel alone.
They would be afraid because if they're a woman and to even to just go sit at a restaurant, you, they never had the courage to do it. They always thought they had to have a man or a group of women to do this. And I would tell you of the 120 women who came with me to Rome, probably 20 of them came by themselves.
And I would tell you of the 120 women who came with me to Rome, probably 20 of them came by themselves. They had me they had they wanted to see it and you know, we we create safe places for our women So they can come to come to places And we now have women have confidence to get up in trouble on their own They have the confidence to go and have coffee on their own And you know before you you you know, you'd see a man because he's on a business trip But now you can go out.
I go to the movies by myself If someone doesn't want to see a movie, I I don't like they don't like I'll go to the movies And I don't have a problem even think about it Unusual.
If you could go back to 30 year olds, you, what would you tell her?
Never forget who you are, what you can offer to this world and make a difference in anything you do make a difference.
My mom has always said, if you're going to do something, whether you're paid an entry level salary, or you're going to run a company, always do your best. Always, don't dismiss if you have a smaller job than what you, what you dreamed of. Do your best because it'll come back, it'll come back to you in a positive way.
For somebody who is working on building their unique community and their niche, what advice would you give them about creating a lasting community like you have?
Well, set the example and be treat people the way you would want to be treated. Does it really very simple rules and you know, if you start treating judging people in a negative way That's not a positive thing.
We really life's too short life is too short Embrace the positive and yeah, I hope I hope to goodness God is that we make a difference in the lives of people today because God only knows we need it right now We need it more.
Yeah, we sure do and you know, I'll go through periods of Do you just kind of being bored with the powerful ladies space because there's so many men I want to talk to and some other things and I have to keep Brian myself that I'm lucky to live in a place where this is a regular conversation and to have created a bubble around me where this is a regular conversation.
But that's not the reality for most women in our own country, let alone out abroad. And, you know, it's, it's, it's. And it's a message that we need so many people speaking in their spaces because it's also not a mono conversation. There's so many ways to step into empowerment. There's so many ways to be a contribution and create community.
And the things that I think powerful ladies in red hat society share you know, how, how do you stay focused on, on message and just continuing to reinforce the core values without.
We'd
like
to try and just provide as much encouragement, provide quotes, provide a desk testimonials, and just remind them that they're the ones who create Red Hat. It's not me. Yeah. Yep. I may have the tools, I may have the platform and the website, but it's really them who are Red Hat Society. So I realize what an important role they play in this society, and we're not just a fun club just for women.
We're here to make a difference and to change the traditional notions of aging for women. Because we're just not done yet. I have women who in their 60s decide to go back to law school and they went and are now attorneys I have people who are having such high levels in their in their companies and owning their own companies And they didn't think they could do it and you know, or who?
Husband and found that they can do different things. Some wanted to jump out of an airplane. One woman, 80 jumped out of an airplane. That's what she wanted to do. And she realized, you know, yes, you can. And it's just keep keeping, keep reminding people to be positive. You know, you can always find something to complain about.
And there's always, you know, something, but if you that way, no one wants to be around people like that. They want to be around people who are positive. So be the kind of person you want to be around.
I do think it's so interesting how we're changing the expectation of like, what is old in quotes, right?
And it's expanding, but at the same time, I think partially due to social media, I feel like there's more pressure on younger people to be achieving greatness, to have their story done. And I love that you brought up women who are going back to law school and starting companies and. Like we're not done until we're done.
Yes Uglies that
and you know, we have a women who are under 50 in our club And they wear pink and lavender because they haven't earned their colors yet. So But what we and I when I started the Red Hat Society, I was 40. And so these women, these remarkable women became my mentors. When I turned 40, someone gave me a black cake and a, you know one foot, one foot was inside the cake.
And I'm like, God, how sad. And then when I, when I was part of Red Hat Society, I turned 50 and I just relished, I celebrated being 50. It wasn't a negative.
I didn't realize I wore the right color for you today. Yeah,
she did. I applaud you for launching this this podcast because the word needs to be shared and we need to have people aware of that there are positive things in this world and that women can make a difference.
And, you know, one of the things I think I've seen as I've gotten older, more women are more apt to support each other now than in the past. It used to be very negative. And now I feel like there's other people who are trying to lift other women up. And I love that.
When for so long, women were told that all the resources that allowed us to have safety and stability were, were finite and limited.
And there's just, I just don't believe that at all. Like there's so much of everything for everyone to have what they need and even what they want. So I'm glad to see that shifting because. Women on their own are usually not very competitive. Like it's a much more collaborative, natural approach. This is coming from someone who is also competitive, but in the wanting to win and play sports and like, why not win if you can, but not in the crabs in a bucket, climbing over someone to get there.
Yeah. One of the things. At Simmons College 20 years ago was men were raised to be to be leaders and to know that there's winners and losers, you know most of the team sports that boys went through. Girls didn't do the team sports until more recently. And so they learn at a very young age that there's winners, there's losers.
They learn the whole dynamics of what a corporation's like. And so, the development for women was a lot harder because we weren't trained that way. And most of our stuff was one on one knitting or doing different things on their own. So, I, and I. And so, you know, and, and I have two boys, I didn't have any girls and I just taught them to respect women and that there's no feminine toys.
There's no masculine toys. I just wanted them to know that they can play with anything that they wanted and not be judged. And that's it. That's what I, I think that everybody needs to feel that way and live that way would be a better world.
Yeah. I mean, it's, there's so many limitations that we keep trying to put on people, limitations and sorting.
And it's just, we know it's not real. We know that when you're talking to somebody one on one, all of it's nonsense. Like, you know, there's that, there's the leading and seeing people from a love perspective and be able to see. What a great person they are. What a great contribution they are, like all the things that they can be.
And I just think it's such a shame that there's so many people around the world in power who honestly, they just really need some hugs at a minimum. Yeah.
Yes,
probably both. They need a timeout, some hugs, some unlearning. They need to be in a, in a red hat society circle because it doesn't have to be such an uphill battle.
So, you know, and it's important that we remind ourselves about the remarkable things women do and that we celebrate these successes. And so and that's what we try and do. We do a newsletter once, once a month, and we're always recognizing somebody who did that one little bit more. And who we will. Was cautious about doing something.
And they took that courage and it's, yes, you can. And it, and I just can't tell you how many people have blossom because of it. This one husband sent me a letter and he goes, thank you so much. My wife joined red hat society and she has changed and I am so in love with her and he says, and I'll show you how.
And he sent me a picture of her and it was a picture of her. All in beige, almost. She looked like she was in a black and white photo. And he goes and look at her now. And she was like, don't take a picture. I'm too old. Don't take a picture. And he goes and look at her now. And she was like having her hands up and just freak with pride and self confidence.
When you hear the words powerful in ladies, how do you define them? And does their definition change when they're next to each other? Strength
with power, strength, and just confidence, confidence to allow other people to be who they want to be and not intimidate you. So you know, it's just, you have to know who you are and celebrate the people who are around you.
Mm hmm. We ask everyone who's on the podcast where you put yourself on the powerful lady scale. If 0 is average everyday human and 10 is the most powerful lady you can imagine, where would you put yourself on that scale today and on an average day?
I'd like to say 10 at all times and 10 as far as for me making a difference and feeling confident to face the day every day.
So I hope to be a positive leader for everyone from my own family to my company to any women who I interact with.
We're at the start of 2024. What are you excited about for yourself and for red hat society this year?
Well, Red Hat Society is going to be doing some new things. We're partnering with some other companies who believe that women are powerful women and need to be recognized.
And one of the things the Medical Society has recognized Red Hat Society as a force for improving the health of women. Because and they're also helping us financially to to encourage what they're going to be paying for part of their membership if they are Medicare insurances. And why is that?
Because if you're healthy, you don't have as many medical bills, not as much medicine. And what having fun and celebrating and women need to connect with other women. It has been. Women of our, many women no longer take the medication they used to take. Some were extremely obese, have lost weight.
Their blood pressure has come down. They're, they're better, they're better. They say I'm a better me now. And having that, we really do, we really are healthy to be part of our society.
Is there a chapter or a club in almost everywhere in the U S or where can people find like their local chapter?
We're in every state in the United States and we're in every province in Canada and we're in about 15 other countries in Europe.
So you, the way you join, you join the red hat society and you become part of the court, the worldwide. And so you, play online or virtually. We have a lot of chapters that are virtual chapters. It's like reading or bingo or a contest or baking. There's all kinds of things you can do over the phone, like podcasts.
And so then if you want, then you can put in your zip code and you can see if there's a chapter near you. And if there isn't, then we help them just try and start one. So there are ways, you know, we'll just start your own. If you can't find one,
Well, I think that's such a good reminder too, that what you're looking for, chances are somebody in your street, your block, your neighborhood, your town is also looking for you know, it's amazing how we don't really know who our neighbors are and It's a shame because there's incredible people that you could meet for a coffee every day with that could be changing your life and that you could also be a contribution for.
So I love the idea of encouraging people to create their own club. It's not around them.
We walk them through it. And you know, I often, I work for the Walt Disney company and I often compare a lot to Disney, you know, when you walk through the golden gates, the Disneyland resort and you, and as soon as you walk in, if you're a two years old or 102 years old, you forget about your problems, you forget about things.
You're there to celebrate. Well, I think when you put your hat on, it's like, okay, I got all my bills. I did this and I'm good. Okay. I don't go to my red hat. All of a sudden that hat gives you that permission to play and just put aside some of the day to day challenges that we have to deal with.
Which leads me to my next question, which is how many red hats do you want?
Oh, I often give away my hats. If there's Needs a hat or someone who's just joined. I'm constantly just take sharing my hats, although I didn't just get. Las Vegas.
I love that one. And for everyone who's listening and can't see, it's a like fascinator. It's like perfect. It really speaks, I think, to your personality and energy as no other hat could.
So good choice. And then, you know, when you're not being CEO, how are you taking care of yourself and like what is the rest of your day and week look like?
Well, I do believe in living a healthy life. So I try and eat well and I try and exercise and get at least 10, 000 steps a day. And I do belong to some gyms and I have two adult sons that I am dedicating my life to.
And I'm, I'm happily married to a man. We were in our, celebrating our 45th anniversary. Congratulations. This year, what my, what I always like to do, my favorite thing to do is doing something I've never done before, whether it's a restaurant, whether it's a, you know, going to a new museum, going to someplace that I've never done.
And, and even my husband and I, today, what we'll do is go, let's pretend we're tourists and we'll go, we live in Los Angeles and we'll go and pretend we're tourists and we'll go see sites that as a tourist, and it's really a lot of fun.
That's one of the best things my mother taught me. We moved a lot growing up and she was so good at creating field trips and being tourists in your own backyard.
We would know more about a place that we lived in for a year or two than people who lived there forever did. And it, there's so many things you can do. I also love doing new things. So I'm right on board with you about the new restaurant, the new museum, the, it doesn't have to be a new city. There's so much that you can do in your own neighborhood.
Yes. Absolutely. Absolutely. And I recently volunteered at a theater. So I love, I can't sing or dance or act. So now I can give back and I volunteer and it's so much, I'm having so much fun being part of the theater.
I love that. You know, we've also been asking everyone, what do you need? How can we help you?
What are you trying to manifest? Powerful ladies is a big global community. And I really believe you never know who has that next key for the door you're trying to open. So what do you want? How can we help? What do you need?
Well, what I would love is for you to learn more about the Red Hat Society. And if you want to learn more, you can go to redhatsociety.
com. We have members and we also have partners and we also have advertisers. So if you're reaching out to women approaching 50 and beyond. Want them and them to know about your business and it has a little bit of fun in it because I'm not going to sell Funeral homes or i'm not going to sell caskets I'm only going to sell things that have some a fun element to them or a healthy element So if you're interested in partnering with me, please reach out to me and you can contact me Deborah, D E B R A at redhatsociety.
com. If you need help and you want to a mentor or you want to chat with me, please feel free to contact me. I'm all about women supporting women. So if there's a cause that needs attention, just contact me.
Well, it has been such an honor to talk to you today. I know how busy you are. You're currently in Vegas.
So thank you for taking time to share your wisdom and knowledge with us. You know, it's just, it's so inspiring to me to see women who have been creating communities for, you know, 25 years and that. It does grow and it is working. That does make an impact. And even now to have the research where people are realizing the value of your community for individuals, but for the bigger collective it's just, it's really inspiring.
So thank you for reminding me why we're doing this and to keep going and. That there's so much room to keep being an inspiration support for the people who need it Well, I applaud you too. So thank you
All the links to connect with deborah and the red hat society and our show notes at the powerful ladies. com Subscribe to this podcast wherever you're listening and please leave a rating and review Come join us on Instagram at Powerful Ladies and at Kara underscore Duffy, and you can also connect directly with me at Kara Duffy dot com.
I'll be back next week with a brand new episode. Until then, I hope you're taking on being powerful in your life. Go be awesome and up to something you love.
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Email: info@redhatsociety.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
