Episode 83: Making The Leap to Find Your Purpose | Jen Berson | Founder at Jeneration PR
Jen Berson is the founder and president of Jeneration PR, an award-winning Los Angeles-based agency specializing in baby, kids, beauty, cosmetics, health, and wellness brands. After leaving a career in law, she built one of the top PR agencies in the world over 15 years. Now she’s helping others do the same through Profitable PR Pros, her coaching and online education platform for PR professionals. Jen shares how she made the leap from practicing law to running her own business, the systems that allow her to lead while raising two sons, and the importance of finding your “zone of genius.” She talks about what it takes to build a PR agency from scratch, the common mistakes to avoid, and why she believes in paying her success forward to the next generation of PR leaders. Her journey proves that the right mix of courage, focus, and strategic thinking can open the door to a career and life you truly design.
“You have a story to tell. You are interesting. Tell the media about it.”
-
-
Follow along using the Transcript
Chapters
00:00 Meet Jen Berson
03:20 Growing Up in California and Early Ambitions
07:15 From College in Santa Barbara to USC Law School
11:40 Practicing Law and Realizing It Wasn’t Her Path
15:30 Making the Leap into PR
19:10 Founding Jeneration PR
23:25 Specializing in Baby, Kids, Beauty, and Wellness Brands
27:50 Building a Business While Raising Two Sons
32:15 Systems and Strategies for Agency Growth
36:30 The Power of Finding Your Zone of Genius
40:05 Launching Profitable PR Pros
44:20 Common Mistakes PR Professionals Make
48:00 Advice for Aspiring Entrepreneurs and PR Leaders
You know, back in the day, success was like, my daughter's a lawyer and she's making great money. And then when I shifted to my own business, success is working with clients. I love being in charge of my time, having freedom and flexibility, and then from that place, money flows because you're making an impact.
You're doing things that light you up. I, I feel like I work in my zone of genius.
That's Jen Berson and this is The Powerful Ladies podcast.
Hey guys, I'm your host, Kara Duffy, and this is The Powerful Ladies Podcast where I invite my favorite humans, the awesome, the up to something, and the extraordinary to come and share their story. I hope that you'll be left, entertained, inspired, and moved to take action towards living your most powerful life.
Jen Berson is the founder and president of Generation pr, a leading LA based PR agency, focusing on baby beauty, health and wellness. After 15 years of growing and building one of the top PR agencies in the world, she recently launched Profitable PR Pros in online community coaching and courses to help others launch their own profitable PR agency.
On this episode, we discuss how she made the leap from law to pr, what it's been like building her PR agency while becoming a mom and a wife, and how she's found her zone of genius, allowing her to thrive, build her team, and now start teaching others all that and so much more coming up. But first, if you're interested in discovering what possibilities and businesses are available for you to create and to live your most fulfilling life, please visit the powerful ladies.com/coaching.
And sign up for a free coaching consultation with me. There is no reason to wait another day to not be living your best life when you instead could be running at full speed towards your wildest dreams today.
Well, welcome to the Powerful Ladies podcast.
Hi. Thank you so much for having me. I'm so excited to chat with you.
No, me too. Uh, so you were recommended, uh, we of course had a conversation a few weeks ago because we both work with Natasha Dressler, who is amazing.
I
bet. Yes. And she was like, you know, for months now, she's been like, Kara, you have to meet this other woman in my life who's a powerful lady.
She'd be perfect for the show. She's changed my life in so many ways. Aw. Um, and I was like, of course. Like I love the recommendations and if someone I know is powerful, see someone else is like being, who's changing their life, then I'm like, yes. Like, that's who I wanna spend time with. So I'm really excited that you're here today.
And let's begin by telling everyone who you are and how you're changing people's lives. Oh wow. That sounds
like a big responsibility, but I guess when we volunteer to support people in pursuing their dreams, I guess that's what we're doing. Uh, well, I'm so excited to be here. Thank you for having me. I'm Jen Berson and I'm the founder of Generation pr, which is a full service PR and social media marketing agency based in Los Angeles.
And, um, I'm a former attorney and about 15 years ago, I just did a total career 180 and said I'm opening my own PR firm and did it with no contacts and no experience. And 15 years later, we're working with billion dollar brands in our niches, which are baby and kids, beauty and cosmetics and health and wellness.
And I also have another side of my business where I support. Women in pursuing their dreams of running profitable PR agencies. So we teach them how to crush it with their PR services for clients, and then how to launch, grow, and scale a profitable PR agency on their terms.
Well, I have so many questions for what you shared in that brief amount of time.
So begin at the beginning, which is how did you go from being a lawyer to be to one day deciding I'm gonna open my own firm?
Oh my gosh. So let's see. There's a long answer and there's a short answer. I'll, I'll give you the medium answer. I, it's kind of, I've had a lot to unpack over the years and I look back and I kind of realize that there were so many factors at play that I didn't even realize at the time, but.
One of the things now that I'm a mom, I have two sons ages, um, eight and 10, and I knew that I ultimately wanted to be a mom, and I started to look around at my mm-hmm. You know, big prestigious law firm and you know, looking at these women who had made it and they were successful by that every definition.
And I didn't see anybody that I could look to that had kids and had somewhat of like a work-life balance. Mm-hmm. Or now we're calling it work-life integration. Yeah. I didn't see any of that. You know, it just seemed like women would. Go and have kids and then poof, they just kind of disappeared. Or they came back and they worked part-time and then eventually they were phased out.
Mm-hmm. Um, and I just knew that there was something out there for me that was a better fit for my personality and would give me the ability to have more control over who I worked with, what I did with my time. Mm-hmm. Pursue things that I was really passionate about. Um, and you know, it, the other thing too is at the time, you know, I worked so hard to get there and I worked so hard to, you know, get through law school, take the bar and get this really great job, and then I was there and I, and then you just hustle to try to make partner and I thought.
This doesn't feel like me. It didn't feel like I was in the right life. I was living somebody else's, you know, somebody else's idea of success.
Mm-hmm.
And it just, you know, and also just felt like a job and not a career to me. It just felt like something I did every day and, you know, barely got to have any free time and it just wasn't the right fit.
And a lot of people experience that when they practice. It's not an uncommon thing. But the 180 for me was that, um, I started to promote a brand on the side. Unpaid, just had this strong instinct for this, uh, fragrance company that I actually discovered on my bar trip in Europe. And when I ran out of this little, like, beautifully smelling kind of pulse roller that I got in London, I reached out to the founder of the company.
It turns out she was in California and I'd never heard of her products. I'd never. Like, I just had all these ideas. There's a million places you should be that would be so cool for you. Your product has a great story, a great message. It merchandises really beautifully. Let me help you. Can you just send me, I just reached out and said, send me a big box of products.
Mm-hmm.
Just whatever you got, and I will get it out there. And I didn't even know that this was a service that brands paid for. I thought PR was for celebrities that got in trouble and they had to get outta trouble with somebody speaking for them.
Mm-hmm. Um, and
I, you know, I knew about marketing and advertising, but I didn't realize PR was the service that brands paid for.
But I started working for free for this brand, and it just, it, it like hit me with so much clarity what I, what I could do for them and, you know, how I could make connections and get the product to this celebrity and then go tell this magazine about it. And so I did that and got my very first press mention in, um, a weekly magazine and us weekly.
And it had the biggest impact on that brand. So the founder of the company said, we've never gotten more orders, we've never sold out on our website as fast. Like this is incredible. And, and I was still practicing at the time, so I had that, you know, juxtaposition of working on cases that I worked on my whole career for four years.
Mm-hmm.
Nothing happening slowly, just trudging along. Yeah. And then here I did something in two, three weeks that was a tangible result. I could hold it in my hand. And it had such a positive impact of building up a business versus expensive, protracted litigation that just tears down companies. Mm-hmm.
And I said, that's where I need to be. I wanna build mm-hmm businesses, build brands that I love and support them and share their message and support female entrepreneurs. Mm-hmm. And. W just walked in one day and said, I'm out. That's it. Mm-hmm. I'm, I'm walking away and just started my own thing with no nothing.
Just said, I'm gonna do it. I'll give myself six months and see what happens.
I love that. And I would imagine that there's a lot of things about what you get to do today. That was very much your why of what, what, why you wanted to be a lawyer. Um, what are those parallels that you now get to see faster and on a daily basis?
Um, well, I'm trying to think of my why for being a lawyer. I mean mm-hmm. Honestly, part of it was, I love, I love education, I love learning. Mm-hmm. It's kind of crazy. Um, me too. Mm-hmm. Yeah. And I know when we're in these, you know, in this space, we. We're teaching, but we're also just consuming, learning, growing as people as much as we can.
And I think that I always knew I was gonna go and get an advanced degree, and I went to college in Santa Barbara, and I love it in Santa Barbara. So when my parents would say, well, you've gotta come home for the summer, I would say, no, no, I, I had a job, I was a bank teller. I was like, I'm staying all summer.
I'm working at the bank and I'm studying for the lsat. It was like, if I said I'm studying for the lsat, they couldn't, they couldn't make me come home. So, and I was kind of paying my own way over the summer. So I got to stay up in Santa Barbara and I did, and I just got on this, um, kind of, uh, track, I guess, you know.
Then I got into, I took the lsat, I did well, I did well in college, got into USC, went to USC law school, and then I got in during the.com boom. It was like the year before the crash. And, um, the first like 2001. Mm-hmm. Like, not 2008, but we're talking, you know, a while ago. And, um. I just was on this like, hamster wheel I guess, of like, go, go, go.
This is what everybody's like aiming to get these jobs. But, um, I, so you asked me why did I, what are my parallels? Um
mm-hmm.
I love just learning and figuring out ways that I can apply it. And it's interesting that, um. There are parallels with law and pr mm-hmm. In the sense that, um, in litigation you get the same set of facts as the other side.
There's no like bombs that anybody drops, everybody has all the same stuff, and you have to make a case and an argument and craft a story for why your mm-hmm. Side, your argument is the one that the judge should, you know, should side with that the jury should side with. And with PR it's really looking at brands and products and figuring out stories and angles and how to differentiate them in the market.
And it's really about storytelling. And, um, you know, that's pretty similar with law and, and just being in this other side with the coaching and creating content. Mm-hmm. It's, it, it, now I have a, a, a stronger sense of service. I get to really connect with people and, and serve and support them. And, you know, women like Natasha that really are just, they, they take what you say and they run right?
And, and yeah. See them just, they, you plant a seed and they just execute. And there's nothing to me better than that. And I will say that that side of it really didn't exist in, in law. I was always very junior. You know, just when you think you're starting to mm-hmm. Make an impact, they throw more on you and you're doing the grunt work again.
So you never have that feeling. And, and I love it so much and I just can't imagine having a career where you don't get to have an impact.
Well, I think so many people go to law school because they wanna make an impact, right? They wanna help, they wanna, you know, fight for people who need fighting for, and they wanna protect people who need protecting.
And it's one of those classic examples of does your why align with the actual day-to-day responsibilities and roles that you have? And I have quite a few private coaching clients that come to me and they're like, listen, my business is, is successful, but I'm not happy. And I'm like, yeah, you just, you built a business doing a job that you don't wanna do.
So great job on the business. But yeah, we just need to re carve out where you fit in that and if you should stay at all.
Uh, yeah, we talk about that quite a bit too, because there's a strategy with creating a path that you actually wanna be on. And a lot of. A lot of people come into my programs and they're just taking whatever they can get.
They're thinking, well, I offer this service. Mm-hmm. And, you know, I hung my shingle and this person wants my services, so I'm gonna, you know, my friend's cousin needs my services. Yeah. And the next thing you know, they're heading down a path. Doing something they don't even love. And it's that same message you just said.
When you are gonna go to the effort and the stress and the struggle of creating your own business, you better love it. Like you better really enjoy the clients you're working with, the work that you're doing and figuring out that these are all stepping stones to bigger opportunities, bigger clients.
Mm-hmm. Bigger retainers in, in the case of agencies. So why not be strategic about where you're choosing to work? Yeah. Yeah. So many are very reactive and I'm like, pause, do you even like this? People will say, God, I'm Facebook ads and I hate it. I'm like, if you hate it, why are you doing it?
Yeah. Completely, completely.
Especially when you're building your own business, right? Like. You are totally in charge. You get to choose everything, including what you do and don't do.
And don't do. Mm-hmm. Yeah.
I have a lot of clients who come to me and say, you know, I really need a marketing strategy. I really need a social strategy.
And typically nine outta 10, like, there's so many things to take care of before that. But I do think of all the ways that people can put together a marketing plan. Like social media is just one of a million in one ways to, to promote what you're up to. I often think that PR is something people should do sooner than they do.
Um, what's your perspective of PR in your marketing mix, and how early should businesses lean in on PR and finding a partner to do that for them?
Well, that's a. That's a multifaceted question. Mm-hmm. So I think when you're just starting out, you can absolutely do your own pr. Absolutely. I have programs that have taught it.
I ended up ultimately pivoting to serve PR professionals. Mm-hmm. Um, 'cause I love sharing how to build the actual business, and that's sort of the niche that I went down. But we, um, have programs that teach people and it's really, and there's nobody that can tell your story better than you. There's nobody that knows what you know better than you.
And I think that a lot of people wait until they think that they're established enough or been around long enough or have some credential, or have something under their belts and, or they think that there's some like mayor of the internet that's gonna say, poof, you're, you know, worthy of being an expert.
And you know, there's a lot of people that are out there sharing their message. That probably are less qualified than you. Mm-hmm. And they just made the effort and pitched a story idea, and somebody said yes. And now you look at them like they're the experts because they're being featured in the media.
And that could be you,
you know? Yeah. So
it, it doesn't, it doesn't take a lot. It's really that. Inclination when you're listening to a podcast or you're reading a publication or looking at something online and you get that strike of, wow, I, I could, I can see myself contributing here. I should have been part of the story.
Or they talk about things that my target audience is really interested in. And make note of that and start to see where you feel that you're a natural fit. As long as you position it in a way where you're adding value to the publication, you're, um, considering their audience, you know, you also, uh, exhibit awareness of their content.
You're not just coming outta left field and no mass pitching, absolutely no mass pitching. It's lazy. It's not gonna work. I'd rather have you go for five to 10 key targets that will really make an impact and just keep at it and keep retooling your pitch. Um, find new contacts, follow their work. Engage with them on social media, make a connection, add value to their lives in some way, respect their work, highlight their work, tell them what mm-hmm.
Had an impact on you, and then reach out to them with a really solid story idea, a very short and sweet pitch, couple bullet points with what your idea is, and like a sentence or two about who you are and mm-hmm. And how you help people. And you'd be shocked how effective that is. It's really, you don't have to have a fancy PR firm.
You don't have to have mm-hmm. Somebody doing it on your behalf. And maybe when you get bigger and you can hire a team and you're looking for like national stages or bigger audience, but I've had people, you know, go through that process and land themselves on the Today Show. They start with local media and they kind of build a reel and they work themselves up and then they pitch and next thing you know, they're on.
So it works. You just have to be consistent and realize the worst thing they can say is no.
Mm-hmm. Well, and you brought something up too, about there being that giving gain, right? Like if you're pitching to somebody, what are, why should they, like, they're in that business, so what do they gain by having you, how do they add value to their, their community or their viewers?
And, um, I think that get, that gets missed in so much of the sales and marketing that people do is that they're never telling whoever they're talking to, whether it's an end customer or a potential PR opportunity or someone in between, like why it's good idea for them. It's, it's too much focused on. On like you and your business versus how I can help you.
And I think that's always a smart idea no matter what marketing you're, you're doing. Uh, so when you look at, you know, making your pivot and going into pr, I mean, starting a business is always crazy no matter what background you come from or experience when you first made that leap, what are some of the things that you are so proud of that you accomplished in the beginning years?
Oh my gosh. Well, I think just making that decision and owning it and, um, telling my parents was like the scariest thing I ever did. I was like, I made my husband, who was my boyfriend at the time, I'm like, you have to go with me. He's like, I don't want to. And I said, they're gonna be upset, but you know, I need, I need backup.
I need mm-hmm. You know, somebody who believes in me that will like, give me that strength. And they were, they were upset. They were definitely upset. Um, and it just. You know, I, I think that I had the confidence when I was telling them, because I knew that I was just betting on myself and that I also had a really good fallback plan.
If it didn't work out in six months, I had the ability to go back to get a job in law and like figure it out from there. Um, so I think in the beginning, just having that, um, strength and confidence to make that choice and own it and knew, knowing that it was just me standing in my own way and then getting outta my way.
Um, my very first paying client, I am so proud of working with them because I reached out and offered them an opportunity to work with me for a very reduced retainer, for a short, a short period of time. And then we would reassess and I, I went for it and I said, I'm gonna crush it for you. Yeah. And I'm gonna work really hard and you're gonna hear from me.
You're gonna see results. And if you like what I've done in three months, let's reevaluate. And I ended up working with that brand for 11 years. So it was my very first. That's amazing. Yeah. And in pr that's like an eternity, right? People bounce around all the time. Um, and so I was able to carve out a niche in the baby and kids space and really make that a very well known brand and align them with a ton of celebrities that had kids that were, back in the day, they were kind of photographed out with their products in hand, you know, Beyonce and Yeah, g when Gwen Stefani, Gwyneth Paltrow, Angelina Jolie, like Katie Holmes and Sury Cruz, like every mm-hmm.
Single time they were photographed, they were carrying my client's products. So we were able to leverage that, um, those results and that connection to carve out a deep, deep expertise in the baby and kid space. And I think, um, you know, hiring my first team member, it actually came after I had a meeting with, um, so I went to USC law school and my husband was.
A little bit later going to USC to get his MBA. And he had an entrepreneurship class with this man who he said runs the entrepreneurship program for the whole business school. And he said he wants to meet you, like he's giving you an hour. You're an alum, he is gonna give you an hour of his time. Yeah. So he introduced me to the concept of finders, minders, and grinders.
Which is very similar to like mm-hmm. Um, the visionary, the integrator, it's similar to that. Mm-hmm. Um, but he said, you know, you're gonna burn out because you're running every aspect of your business. You're currently in a grinder role. And I thought, well, I'm not making enough money to hire anybody to support me, because I was looking at my lawyer salary and saying, well, I'm not there yet.
Mm-hmm.
So, and he said, you're never gonna get there if you're doing all the things yourself. So he said, less gen equals more money. I said, yes. Gotcha. So I went out and hired my first team member and it just the freedom to then focus on the business. I know you're, you know, you're teaching this in your programs, but just focusing on the business and getting out of the day to day, and that was a huge leap forward.
And then now it's just like I bring people in, like, you know, I need help with this. We find the right people and. And it's just amazing. And I get to just, I, I am out of the day-to-day of my business and I haven't done any of that, none of the pitching. I focus on growing the business. I focus on serving our clients and, um, you know, now with the coaching side, that's a pretty significant area that I focus on, but early on that was a great win.
When, when you made that pivot to bringing on people and having support, how quickly did you see results, um, as he predicted? Like, did you see, uh, an increase in, in clients and income in sales? Like, what was the transition period?
Yeah, absolutely. I mean, we, I think almost doubled. Ish after the first year after hiring, um, you know, like my first year we were at almost six figures.
And then after that we were, you know, six and multiple, six figures. And, and just seeing so much, um, you know, like they're better. The team that I have now, they're better at getting the PR results than I am or that I ever was. They're so connected. They're so fast, they're, they're awesome. Mm-hmm. And I've been able to leverage the results that they get for our clients to bring in bigger, you know, bigger well-known clients.
So, I mean, we just saw the impact of that right away. And also for my sanity, I just realized that I couldn't continue. At that pace, um, and put a lot of pressure on myself because it mm-hmm. You know, I had a lot of opinions about what success looked like for me. And, you know, back in the day for my family success was like my daughter's a lawyer and she's making great money and works at a prestigious law firm.
And then when I shifted to my own business, success is working with clients. I love being in charge of my time and, um, having freedom and flexibility and just. Mental sanity, you know, not running myself into the ground. And then from that place, money flows because mm-hmm. You're making an impact, you're doing things that let you up.
I, I feel like I work in my zone of genius. Yeah. You know, not to like put too much of a kind of, you know, marketing spin on it. But, um, and I also like, we just get into a flow state every day. 'cause I'm doing the things that I'm really good at and there's things that I am the bottleneck. I am absolutely going to slow my team down.
I take myself out of it. We create a process, we create some system that'll keep it moving forward. So, um, you know, as soon as I was able to realize, and I'm not, I know a lot of people have a hard time giving up control. I don't, I'm just like, own it. Like bring it back, you know? And then if I wanna take a look and get it comes back to me 95% and I wanna just sign off on it or put a little something on it, fine.
But. I don't need to have my hand in everything. 'cause there's people that are way better at things than I'm
No, and, and I, you know, to me, being in your zone of genius isn't marketing spin at all. It's like, it's real life. It's, you know, if, if you wake, get to wake up every day and know that you love what you do, you know that you're good at what you're doing, you know that you're making the impact for your team and your clients, then you pinch yourself and say like, how am I making money this way?
And how am I making more money this way than I ever have before? You feel like you're doing less work? Yeah, yeah. Like, am I cheating? Am I breaking a rule?
Yeah. Oh my God. Mm-hmm. The agency, the agency side before COVID, I mean, we definitely got, we definitely got slammed at the beginning of this whole thing.
Mm-hmm. Um, but like one of our biggest clients declared bankruptcy, like big, you know, huge international, publicly traded company is like mm-hmm. Put, and so that was a huge hit. But we, the agency side is so hands free. So what I'm teaching on the coaching side is how to have a business like that side of my business, which is mm-hmm.
For somebody who wants to be a mom, um, be present, have a career that makes great money, have total flexibility, you know, be present for their kids, be a room mom, be an art docent. Like, all the things that, yeah, for me really mattered because mm-hmm. My parents were there, you know, they came to my art. You know, classes and pick me up from music lessons and stuff.
And that mattered to me. I wanted to be that kind of mom, and I knew that wasn't gonna happen in law. So when I built the agency side, I never had experience working for a PR agency where I hear that the hours are grueling, they're on the edge, you know, they're on edge all the time. When clients message all hours of the day and on weekends, and.
I set boundaries and my clients are like, cool, like a client has not bothered me on a weekend in a decade, honest to goodness. Like, and so I teach people, you don't have to, it doesn't have to be like that. This is your company and you can create the culture that you wanna have, the life that you wanna live.
And so that agency side allowed me, you know, it's been 15 years, I've been a mom for 10. So I was able to be, you know, a fully present mom with a newborn nursing. Mm-hmm. And yeah, there was a, definitely a juggling act, but I loved it and I felt so lucky that I got to have that, you know, integration, the work life integration.
Mm-hmm. So that's what I wanna teach people how to do. So the coaching side is, they say this, you know, create a program and then it's passive income. It is l the least passive income I've ever made in my whole life. But it's the most gratifying. I mean, I have such a renewed passion for my business. Mm-hmm.
Sharing what I, you know, what I love and what I can help others do. And I just, I'm like reinvigorated in my whole career. Mm-hmm. You know, 15 years into it, I still just love it so much.
Yeah. And, and I think whenever you're launching a new product or service, the all product development, right? The hardest part is the beginning.
Right. So I look forward to the day when you're like, it's really passive now this is great, just like you've done with your PR agency. Right. But I just really want to say thank you for providing those services because the PR world is not one that typically equals freedom for people and for you to come in, you know, create this agency, have so much success doing it, and completely do it your way.
And the fact that you were lucky not to have those bad habits or misconceptions that come from the agency world and to now know that. You know, you have the opportunity to pay it forward. Like knowing the impact you're making for Natasha, and if you're making it for her, how many other people you're making it for.
Like, you're literally allowing people to transform their lives and create a dream bigger than they thought possible. And so, you know, thank you so much for doing that. And it just, it, it, and, and Ricky invigorates me being in the knowledge sharing space of, you know, when all of us line up together. Like how are we, we really moving forward this next generation of business owners and people, and it gets me so excited.
Yeah, me too. It gets me so excited too, and I'm launching next week. I'm launching new thing next week, and it's all hands on deck. And like the promise of this being something that's, uh, working in the background, that's, we're working, we're working on that. Um, but I just, I love it so much and yeah, I appreciate you saying that.
Thank you.
Yeah. Well, 'cause I think too, once you, you know, being in the PR space, you're so attuned to like, what's possible for people, right? Like, oh, we can go there. Let's, let's look at this. And you, it's when you pivot that to potential clients that aren't pr, but they're on the coaching side, it, there's so many parallels I see there as well.
Right? Because now you get to be their cheerleader instead of externally, almost internally being mm-hmm. This cheerleader role. Um, I am so glad that, um. The first marketing person I hired on as, um, for my team was in the PR space. Oh, great. I, I had played with a few people to kind of look at marketing holistically and like it wasn't working.
It wasn't working. And when I sat back and realized, okay, what do I actually need to delegate? It was a lot of the like telling other people, like, let me be in my zone of creating things and telling who I can, but I just can't. I need a bigger megaphone. I need people who actually know how to do this. And it's been great because especially working with somebody like Natasha, because she is the, um, what did I, she took what I had called her and she's like, put it into her marketing now, which I love, but she's an amplifier.
Yeah. And she gets so excited about, um, the people that she's working with that. You know, she's doing way more than what you would expect a PR person to do. And to me, that's a sign of a great PR person. Yeah. Just like any great business person, and she's
genuine, she genuinely, you know mm-hmm. It comes from a, a, a per a personal experience, so it's so authentic when she shares.
Mm-hmm. And that, I mean, to me, is gonna come through in a pitch and it's gonna be very personal and that there's gonna be a connection there. Um, I, she did tell me what you said. Um, it was not like biggest cheerleader. Oh, what did she say? Because she, oh, hi hype woman. Yes. I'm your hype woman. Yeah. Because anytime I do a Facebook Live, I do like every week the same time, and I'm like, where's Natasha?
Like the comments. And then I'll message her later and say, wow, it just meant so much to me that you were there. You just bring so much energy. She's like, I am your personal hype woman. You know? And, and, yeah. Yeah.
She's the best. When you look at the people who are coming to you and you, uh, you know, whether it's employees who have been other parts of the PR industry or new women who are coming into your, your programs.
What do you see as changing about the PR space?
Um, definitely the, um, shift to digital. Mm-hmm. Absolutely. Like away from print. I mean, I love magazines. I love magazines. I still have a pile under my bed of 17 magazine from when I was in high school. My mother threw them out. I'll be so sad. I loved them. I would dog ear every page.
That's what got me wanting to be in PR is thinking, wow, I can get the products that I love into these pages that I would hold onto for years and years. Like what a great, you know, opportunity. And so that that ship has sailed. And even Oprah magazine just came out and I, I read that they actually aren't ceasing the print.
They're just heavily leaning into the digital side of things. So maybe they'll pull back on publication, maybe it'll be quarterly or annual something. But you know, it's definitely changing and I think the way that we connect is changing a ton. And one of the things that we're seeing that's really interesting is on the brand side, we are really.
Seeing a connection. There used to be a complete separation of church and state when it came to advertising and editorial. I mean that any whiff of, um, you know, impropriety there was like, you know, no, you can't, you can't hint, oh, I'm an advertiser. Can I get editorial? It was like, do not even discuss it.
And now it's implied. Mm-hmm. That if, because they wanna beef up their advertising. But the other thing we're seeing is magazines and, um, online versions of large publications looking for affiliate revenue. Mm-hmm. And they're looking for Amazon connections or some kind of share sale opportunity, because that's why you're seeing all these lists of like top 25 best sellers on Amazon and 30 things we can't live without because they will click through and then they get the entire value of the cart.
And that's a great revenue driver for them. Mm-hmm. Because they have such reach on these products. So that's been interesting with our clients that come to us that don't have any way for us to do affiliate revenue. I almost say no to them at the mm-hmm. Like at the outset because we're probably not gonna be as successful.
'cause editors are just like, can I get revenue for this? No. Then I can't talk about it.
Mm-hmm.
That's just the way it is. So, yeah,
no, it, it's, uh, I see it showing up all the time and how I'm even choosing what platforms and tools I'm using. 'cause Yeah. I recommend things to people all the time. And one of them that I still do not have an affiliate relationship with is Squarespace and it makes me crazy.
Um, and so, you know, we can talk offline about how I can solve that problem, but be because literally every client I have, if I'm like, here's what I'm using, here's two others, I recommend, like, figure out which one works for you. Yeah. They're always gonna choose one that I have because not only. Do they have social proof that it works?
I can also show them how to use it in detail.
Absolutely. And
yeah, you know, even looking at the community that we picked, I wanted to make sure whatever community platform we use, there was a referral program with it because I knew the people in the community would be the biggest, um, you know, marketing opportunity Yeah.
And referrals through that. So it's smart. Like there's so, there's so much power in a brand even when they're small mm-hmm. That the, the influence level is high. Yeah. And so I I, it's, um, it's, it's tricky, right? 'cause there's like when to, when to get your affiliates and when not to as a, as a company or a brand, but it's, it's really powerful and.
We refer things all the time. All the time.
Yeah. Yeah. The, the people in our programs are definitely, you know, they're showing up in our communities and singing our praises and we have tons of mm-hmm. Uh, you know, great testimonials just, yeah. Get, you know, we haven't even really asked on our new program and there's just so many great comments.
My husband tells me all the time, he's like, those are your salespeople, you know? Yes. And so we do have a platform that has an affiliate program, and I feel on my end that I wanna ensure that my sales mechanism is actually converting well and
mm-hmm.
Before I reach out and call 'em these favors or ask them to contact their network and, you know, try to get people to sign up.
But, um, I just, I would love for people in the program to be able to share. How it's, you know, helped them and the value that they get out of it. And that is like, way better than me standing up and saying, this is really great. I promise you it's a lot, a lot easier to take the friend's word for it. So yeah, those affiliate links are really helpful.
I just, I'm not quite, I'm a little like not quite there yet.
No, and it's, there's, and some of them are set up in a way where if you don't have enough volume and traffic, you actually can get kicked out. Like people, uh, Amazon is affiliate is one of 'em. Yeah. Yeah. If you don't have enough, uh, sales happening, you'll get, you'll get booted.
Not that you can't go back in, but you get put on a probation. Yeah. And that happens to me,
by the way. I, I didn't do anything with it. I was like, this is cool. And then I just never did anything with it. And I see all these people, there's another one called Kit. Have you seen Kit?
Mm-hmm.
Kit, co. Or Kit. Look it up.
I, I don't know that URL exactly. But you can go on Kit and create. You know, uh, a certain kit, like I, uh, people in my mastermind have their Oh yes, yes. Yeah. The recording kits and it creates like a really cool visual. Mm-hmm. And then you can take that code and put it wherever you want, and it takes the whole kit with it and it's all referral links and it's internationally optimized.
So no matter where somebody is, you will be able to have that transaction go through and you get the entire value of the cart. So there's like a huge benefit. Mm-hmm. And so people in our masterminds are building these kits that talk about their, they talk about their recording, um, devices and, you know mm-hmm.
Their setups for their home studios and, um, other things like, um, you know what I have in my kitchen for a, a, one of the women that like helps people set up like home cleaning, you know, systems. Mm-hmm. And they're making six figures affiliate revenue through these kits.
Mm-hmm.
So we gotta get on that.
Yeah. It's like a good opportunity there.
Yeah, no, it's we're, uh, uh, in August we're we, we've launched an entire series of like, product creation in our community, and so we're talk, I am coming from the product creation space. I really see how services or products they need to be treated. The same way that, you know, all the effort that goes into the new Jordan release, we should put into each of our products.
And I bring this up related to the affiliate program because the affiliate program is another product or service that you're providing. And if you do it, if you give it all the product development that it needs, it can become a six figure, it can become a six figure opportunity because you know, you have to think about it as another arm of your business.
So you're like, okay, I've got the, you know, like in powerful ladies world, we've got the podcast, we have coaching, we have the community, and then affiliate is like another space. In the past it was like linked to our website, but it's gone most of the time. Where we're getting the affiliate from is not our website at all.
It's. It's me telling a client or putting it in our community or talking about it on a workshop. And so it ends up being this, I'm talking about it already type of space, but it, you know, I have not in powerful ladies made it into its own product yet. Hmm. And I keep having it on my to-do list. Like, all right, someday we gotta like tackle that part because it really is money left on the table otherwise.
Absolutely. Yeah.
Um, and so it's like, how do you plant the seeds now and then, okay. The other products are working. They're, they're up, they're optimized. Now I can like get into this and I'm sure plenty of people who do, that's their whole, if that's their primary income stream, it tell everyone like, no, stop right now.
Set it up like it happens while you sleep.
Yeah, absolutely. Yep. Mm-hmm. Let's, let's make a pact Yes. That we both have to, by maybe the end of the year, have something a little bit more optimized. But the affiliate, you know, 'cause it's like, I love things that I love and I tell people mm-hmm. And it's. They wanna, they wanna get it too, you know, like whatever hair tool.
Yeah. Or makeup brush or whatever. Mm-hmm. That's like what I do for a living. And, um, if it's not a client, if it's some service that I'm using, especially for the side of the business, yeah. I mean, it's, it is, it's it passive income and it's not your thing you have to service mm-hmm. Along the way. You're not responsible for updating it and, you know, keeping it running.
It's just like, this thing is awesome, I promise you and I love it. And then people can see what you see and, and thank you. I mean, that's how I found my, um, membership platform that I use that I just love so much. Mm-hmm. So.
Mm-hmm. Uh, so when, when you think about, you know, powerful ladies in particular, what does powerful and ladies mean to you separately as words?
And what do they mean to you when they're combined?
Uh, powerful to me means just. Owning who you are, being yourself. And you know, it's really exhausting to have to kind of pretend that you're somebody that you're not in. You know, if you have to do that in a relationship or with friends or online, I think that that takes away your power when you're, you know, stepping into some persona that you think you need to be.
And I think that that kind of takes away your power. So I think somebody that's powerful or the word powerful, it's really owning who you are in every, in every facet, good or bad. And you know, just accepting that you may not be for everybody and that's okay. And that whatever somebody says to you online, that's not about you, it's about them.
And they can't take your power away. So to me, I see powerful and it's just like person with their hands on their hips, and it's just like, this is me. You either like me or you can just move right along. So that's powerful. Yeah. Ladies, I still feel like the word ladies without the word powerful. It to me feels like, you know, we're, we're sort of, um, we're not allowed to swear, right?
Mm-hmm. Like Jordan, your, your producer said, oh, you know, don't worry. Like, whatever you, you're gonna say, it's fine. But ladies, you know, it was like, ladies, ladies are proper and ladies don't swear, and ladies, um, you know, kind of mind, mind their Ps and Qs, right? And you don't say what's on your mind because that's not ladylike.
Mm-hmm. And. I'm like a woman. I'm not a lady, but powerful ladies. I think when you combine the two, you get mm-hmm. Almost the flip side of the word ladies. That kind of turns it on its head. And it's like we're female and we are strong. And it's also collaborative and we support each other. And that's the community that I'm building.
It is a community of people that was so sorely needed in our industry where people hold their secrets close to the vest. Mm-hmm. And they don't share. And it's like, this is my secret sauce, and if I tell you then it's gonna be to my detriment and nobody's giving anything. And I felt like, why is that missing?
And so. My community is like powerful ladies. It's, it's, yeah. If I can borrow your, your like Of course. Yeah. I mean, just people helping each other and realizing that together we make each other stronger and mm-hmm. You know, nobody's standing around censoring what you have to say. If it's on your mind and you feel it's important to you, then we wanna understand and, and hear it and create a space where you feel comfortable to talk about those things, so.
Mm-hmm. Yeah. Uh, with that in mind, who are some of the powerful women in your life who have, you know, guided you and inspired you and helped you through your path?
Um, some of the powerful women in my life. Wow. Well, my mom absolutely is so strong and she's an incredible listener. She knows a ton about so many things, and she's, um.
Never like a know-it-all type person. She just very much is like absorbing and learning and listening and taking things in. And when we talk to her, I talk to her about my business. There's always. She listens and waits until it's appropriate. And then there's some idea that she shares. And she's always very, she watches every one of my Facebook Lives, she'll listen to every podcast.
She'll say, you know, Jennifer, I noticed that. And my mom the other day said, Jennifer, you, um, talked about how you do all of these things and you brought up this idea of following up with the media and you talked about why it's important and, and it set it up that it's, you know, there's a way, proper way to do it, but you didn't say how.
And I'm like, that's right. I didn't, you give them, you give them the why and you tell them the how. And she was like, oh, I get it. So it's just funny. It's nice to know that my mom, you know, really strong, really independent and um, really gets everything that I'm up to. And that has always meant a lot to me and other powerful women.
I mean, just in my, my mastermind, the women, um, that are members of my Fast Track Mastermind, we learned so much together and they are. The, the, the feeling of being open and coachable. You know, I always had this concern of like, well. They're so smart and established and they've been doing this so long, and what if my way isn't the right way?
Or what if they think they're not getting enough, they're not learning enough, and it's not me, it's everyone together. It's that collaborative community and I'm learning a ton from them, and I just feel so lucky that I've created this environment and then the right people found it and we all serve and support each other.
And so I just, I, I work really hard for them and I wanna create amazing, you know, products and programs and results for them. Mm-hmm. And so they inspire me and just other women that are moms that are working moms. And you know, back when we had babies, there were so many women that I was like, oh my God, if she can do it, I can do it too.
You know, breastfeeding for 12, 13 months and, you know, working full time while doing that. Mm-hmm. And taking a pump while I was at a trade show and storing the milk and getting it home, it's like, oh my God, this is a nightmare, but so-and-so did it so I can do it too. And it just, I had all of these women that, um.
We had to find him, we had to seek them out. It wasn't like my whole friend circle, honestly, when I had babies, not everybody understood, but I did have a lot of really, really strong working moms that we just like, you give each other like a knowing wink. Like, I got you. Yes, I know what you're going through, and I'm here for you and I've got you.
And those are my powerful ladies in my life.
Well, I feel that's what, you know, your community and the, uh, coaching that you're doing and the powerful ladies community, it provides that same wink to people because you're, you're in this pocket of, you know, people who wanna be in PR in your space, or you know, women in business and powerful ladies and whatever step you're in.
I think a lot of the, the reason why ideas expire and reasons why our motivation to keep doing these crazy entrepreneurial ideas can expire sometimes is because we're not surrounded by people who are going through it with us. And to have a whole group of other people in PR that you can be inspired by and learn from and like, know everyone's like in it together, no matter what level they're at.
It changes everything. 'cause you don't feel like an alien anymore. It's not you versus the world. It's now like you and your squad versus the world, which is way easier to take on. Mm-hmm.
Yeah. And you're operating in this bubble and you second guess everything. Am I doing this right? Am I charging the right amount?
Yeah. What are people doing? What do you put in your proposals? Like what, what am I doing? That's the thing. People come to me and they're like, I don't even know if I'm doing it right. Yes, you probably are, but there's always room for improvement. And it's like that, that access, you know, just having information accessible now you're no longer trying to figure this all out on your own.
And I just described it as just being in a bubble, you know? Yeah. Like, you're just, you're, you're going it alone and your family doesn't understand and they're just like, whatcha doing? And to finally have people that get it and they're around you and they're like, oh, sister, I get it and I'm with you. And I experienced that and I came out on the other side.
It's just, it's priceless.
Mm-hmm. Do you view your, the coaching arm of your business with your courses and programs as another child? Like does it occur to you that way?
Yeah, now, now I do. Mm-hmm. Honestly, I definitely spend more time on it than I do spending time with my children who are currently in their bedrooms, on their devices with headsets on.
I'm like, mommy's doing a podcast meet silence. Um, yeah, it is like, I would say also my, my agency side, I was so, it's been so kind of tied to my identity. I was, you know, I'm really proud of it and, um, I think I had a lot to prove walking away from something that I also worked really hard for, that was very expensive and took a lot of time to get there and really risky.
And so for so long I was really. Tied to the, the agency and the success of the agency because it had a reflection on me. And now I'm less tied to that because I realize things ebb and flow and it's no reflection on me personally. And I know that I can always generate more revenue. I know that I can always, I have a good reputation.
I have a great network. I have a great reputation and a great network. Not to diminish our reputation, but, um, and, and I can pound the pavement if, if I have to. But this, the other side of it. It's just the idea of it has been so intriguing to me for so long and, and I just felt like, wow, if these things existed when I started, I would've been on Easy Street so much faster.
And if I can help other people do that and other people aren't sharing what I'm sharing, I just think there's so many people that I can help. Mm-hmm. So I do view that side of the business almost like another, it's like another entity, like even the mm-hmm. The kids know, oh, mommy has the pitch lab and she runs her courses on Kajabi and they know it all.
And when we get a new member of our programs, I have a little bell and I ding the bell and everyone in the house can hear it and they go, yay, mommy. You know, it's exciting. And it just is like a celebration. It's a part of their lives. It's. I mean, it's all they've ever known. And so I do feel like it's almost like another child, just the amount of attention and care and love and concern that I've invested in these programs.
Mm-hmm. Well, and, and even the people who are taking it, right? Like I, you know, I think we share that we probably care more about that part of our businesses than other ones, because there's a different level of wanting to show up for these people who are so excited to be there and so excited with the results of producing that.
I am sometimes more motivated to show up in that part of my business than others because you're like, oh, it's fine, it's going. But this one, it's like, no, there's living, breathing people who are, you know, just waiting at the door like, like it's like a baby bird thing. Like, what's next? What else can we have?
Yeah. Yeah. And um, it, it's so cool to see all of that coming together and, and even how they're impacting each other. I'd love to see too. Where did the idea for the bell come? Because I like that. I think I might be stealing that idea of like having the bell and the whole house knows.
Isn't it awesome? So we had this game, I guess we like have a gazillion games here and one of them was like this cup stacking game and there was like a picture and you have to stack the cups a certain way and then you ring the bell.
So the kids were like, this game, it's kind of junky, we don't like it. I'm like, save that bell. Save the bell. So we had the bell out and there when I launched this in um, end of March, April, I guess it was April. Um, and I just did a little founder thing and kind of told people we didn't have a sales page, we just had a checkout page.
And I was just like, Hey guys, I have this thing. You can get in at a founder's rate. We'll never raise your rate. It's gonna be great. We didn't even really know what it was gonna be, but I said, just trust me, we'll build it out. We had like 60 people sign up, you know, and it was 47, so awesome. It was so awesome to me.
And I was like, oh my God, everybody is in. And they were all starting to help each other, so it was cool. Um, but I had this bell out, so I walked downstairs and I was like, ding, ding, ding, ding. And they were like, what does that mean? And I said, mommy made some sales. So then I said, you know what? I'll ring the bell.
Every time it just happened to be sitting on our island. And now, like my husband was in Montana last week hiking at Glacier National Park, and he had no cell service. So I was like just sending him messages as they popped in my head, I'm like, oh, he'll get 20 messages from me when he gets cell service.
But every time I had a sale I would text him an emoji of the bell and he knew he knew what it meant. So he would got a cell service and he scrolled through. He is like, oh my God, this is so cool. And the kids hear it and they love it. So I, and I was told by a neuroscientist that there is like a positive.
Feedback in your brain and it's like, great for mm-hmm. You know, creating new neuro synapse, I don't even know, neurotransmitters around success. Like, it creates a success, a success trigger. Mm-hmm. And that it actually has a positive impact in hearing that bell. So I'll ding it all day long. I love it.
Yes.
Right. No, I, I absolutely love that. I'm gonna be putting that in my pocket for other people to get their own bells because, you know, it's, you do you need to count every one of those sales, like every client counts, every customer counts. And there's something beautiful in the bell. 'cause you get to celebrate with that like individual customer in that moment, even if they don't know.
But it's like, no, like that, people don't realize the impact they make for a business every time they make a purchase and. I think that there are business owners like you and I that like see every name, see everything, and you're like, yes, thank you. Thank you. Yeah. Because it's the only way to validate that your business is working is if people are buying it.
Yep. It doesn't matter how beautiful your website is, it doesn't matter. The other things, if people are buying it, it's real. And the right
people. The right people. Yes. Yeah. So I know them. I see them in my groups. I have a Facebook group and it's popping and it's like going off. Mm-hmm. And they come and engage and then I see them go through and get this opt-in, and then I see them, I have an email that says, introduce yourself to me.
And I reply to every single person. I wanna know, what do you, what's your business? What are you focused on? What are your niches? What do you love about it? Tell me what's your biggest challenge right now? And then I see them going through all of our. Stuff. And then they purchase one and they purchase the other.
And it's funny, now I'm doing this, um, this, uh, webinar, it's masterclass next week and I'm getting these opt-ins and I go look, and I'm like so excited. And it's all the people that are in the programs, they just want more and more. But it's like such an affirmation that it's the right people, the right people are finding this.
And my people are really hard to find. It's like PR professionals and on Facebook, they are really hard to find. Mm-hmm. Really expensive to find them. Ads have been a real struggle and I have great ads people, and they're just like, your audience is, it's a challenge. So when we know that we're bringing in the right people and having that impact, it's like, ugh, I just can't get enough of it.
Like, I need to know who they are so that I know how I can serve them.
Mm-hmm.
Yeah.
No, I love that. Um, we're currently shifting our email, uh, marketing platform and so I'm literally converting all of our emails, making sure all the right tags are in. And when I see people that have the a hundred tags, 'cause they've been doing a hundred things, I'm like, yeah, you get an extra hug.
You get an extra hug. Yeah. Yeah. Because yeah, like the, the repeat buyer is that sign of the next level. Right? Yeah. Getting any buyers is exciting. And then when you see them, like you said, showing up again and again and again, you know, having rock stars on your, on your customer and client list, like, nothing's better.
And you know, it's to know that you're making such an impact for that person that they're like, I want it all. Give it to me, whatever it is that I get.
What else, what else you got?
Yeah,
what else? You bring it on.
So, for women who are inspired by you and are following your footsteps and they, they wanna have their own PR agency and have that, you know, work life integration, where would you tell them to start?
Wow. Well, um, we see our success path with the first. Kind of thing is honing your skills and really becoming a, a master at your craft and providing the best PR services possible for your clients. So the way that we support people in doing that is through the Pitch Lab, which is our monthly membership.
And it's awesome. It is so awesome. I'm so proud of it. And it just, the way that it comes together in creating a foundation like the, the foundational core content is mm-hmm. How, you know, step by step by step, a framework for how you do PR for clients. And then we layer on mastery with different masterclasses and these monthly execution guides, which are so awesome.
They're like 35 pages of. Timely, relevant angles for all different kinds of clients that tie into what editors are thinking about and when. So you can plan out 4, 3, 2 months in advance. Mm-hmm. And people are using these to land clients because they're coming up with ideas in their client, you know, pitch meetings, new business meetings, and using them to, you know, attract new clients with their ideas.
And I have a whole panel of people with different experience and you know, they're all. A decade or more of experience with different niches that are contributing to these, um, execution guides. And they're awesome. They are such, I mean, just worth the price of admission alone, but just getting in there and figuring out how to refine your skills.
'cause the whole concept. Then next is the agency accelerator where we teach you how to launch, grow, and scale a profitable agency. The premise there is I want you to have consistent, predictable, recurring retainer revenue. Mm-hmm. So in order to do that, you have to have clients that are happy and they don't wanna leave.
Mm-hmm. So you have to provide great service. So first we teach you the service in the pitch lab, and then we give you a framework for how you run the agency with strategy, sales, service, and scale. It's the path to profitability framework, and that's the next step of it. Mm-hmm. And it's, um, you know, I, I think anyone at any level.
We have women in there have been running their own businesses for 20 years, and they come in and they're, they're, it's always, even if you know every single thing in the program, that's helpful because then you are assured, people love it. They're like, oh, I'm doing it right. It was such a great refresher mm-hmm.
That I'm already doing things the right way and I needed that boost of confidence. So, you know, at all levels we're serving people, but that's the path. It's the pitch lab and then the agency accelerator and, uh, where can they find the pitch Lab online? Um, so our website is profitable pr pros.com. I think it redirects to Gener Generation Academy, but we thought profitable PR pros was a little catchier.
Mm-hmm. So that'll redirect you to our, um, whole course storefront. And there is, I think a little, um, we're going to be doing a, a, a masterclass and turning it on with, you know, an evergreen solution so that we can serve more people. Mm-hmm. Um, you know, and, and not launch all the time because so tiring. But yeah, that's where they can find the Pitch Lab.
There is a little kind of a product thing on the site.
I love it. Well, it has been such an honor to have you on The Powerful Ladies Podcast. Thank you for all you do for your communities and Natasha, and now powerful ladies. And I can't wait to see how we can support each other going forward. Thank you so much.
Me too. Thank you so
much
Guys. I am such a fan of Jen. She's a perfect example of a powerful lady. She's built a life and a business of her own design. Following her heart, she's made it work for her and her whole life herself as a leader and a boss, her family, her team, and her clients. She's focused and chic and always committed to delivering the best for her clients, while also chasing top performance for herself.
And now she's taking her success and paying it forward to the PR specialist. Rising up today to connect, support and follow gen. You can find her on Instagram, at Twitter at Generation pr. We have all of her other links from LinkedIn, Facebook, her website, and even her email. All on the powerful ladies.com/podcast in the show notes.
Thank you so much for listening. I hope you've enjoyed this episode of The Powerful Ladies Podcast. There are so many ways you can get involved and get supported with fellow powerful ladies. First, subscribe to this podcast anywhere you listen to podcast. Give us a five star rating and leave a review on Apple Podcasts.
Follow us on Instagram at Powerful Ladies. Join the Powerful Ladies Thrive Collective. This is the place where powerful ladies connect, level up, and learn how to thrive in business and life. Be sure to subscribe to our YouTube page and of course. Visit our website, the powerful ladies.com. I'd like to thank our producer, composer, and audio engineer Jordan Duffy.
Without her, this wouldn't be possible. You can follow her on Instagram at Jordan K. Duffy. We'll be back next week with a brand new episode. Until then, I hope you're taking on being powerful in your life. Go be awesome and up to something you love.
Related Episodes
Episode 292: Roanne Adams | Founder RoAndCo & State of Feeling
Episode 302: Building a PR Agency with Intuition and Integrity | Priscila Martinez | Founder and CEO of The Brand Agency
Episode 211: Sydney Schiff | Founder of Sydney on the Scene, Publicist, & PR Maven
Instagram: instagram.com/jenerationpr/
Twitter: twitter.com/jenerationpr
YouTube: youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysg
Facebook: facebook.com/JenerationBuzz
Website: jenerationacademy.com and jenerationpr.com
LinkedIn: linkedin.com/in/jenerationpr/
Email: jen@jenerationpr.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
