Episode 132: Turning Enamel Pins Into a Creative Empire | Gayle Warfield | Teal Teacup
Leslie Levito has lived the “dream job” life , from running a skate shop to climbing the corporate ladder, but she realized the real dream was designing her own life. Today, she’s a business coach, entrepreneur, and co-founder of CutClass, helping people break free from traditional jobs and create businesses that align with their vision, values, and goals. We talk about her journey from action sports to the c-suite, the moment she knew it was time to leave, and the systems she’s built to support both business growth and personal freedom. Leslie shares the mindset shifts that made it possible to recover from bankruptcy, why she believes anyone can improve 1% every day, and how those small, consistent actions add up to massive change.
“My customers & community align with what’s important to me morally, creatively, mentally, and what positive growth means. They’re stakeholders in me and my business and the feeling is mutual. ”
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Follow along using the Transcript
Chapters:
00:00 From UI/UX design to creative entrepreneurship
02:15 Launching Teal Teacup and the first enamel pin designs
04:05 Discovering the enamel pin community
06:45 Balancing creative work with single motherhood
09:20 Navigating ADHD and dyslexia as a business owner
12:00 Building a brand identity customers connect with
14:10 Using Kickstarter and Patreon to grow
16:40 Lessons from crowdfunding and community building
19:25 Overcoming self-doubt and imposter syndrome
21:30 Scaling production without losing the creative spark
24:15 Why conventions matter for artists and makers
27:50 The importance of customer loyalty and trust
30:05 Advice for creatives wanting to start their own business
33:20 Defining success on your own terms
You helped me understand my love language and why it's important to represent myself through my love language, through my work, as well as narrow down the things I want to do in my job to really center itself around my love language, the things that I, I naturally gravitates towards when it comes down to communication and interacting with others.
That's Gail. We are Field and this is The Powerful Ladies podcast.
Hey guys, I'm your host, Kara Duffy, and in this episode I sit down with Gail to talk about her journey from UI UX Designer to creating the accessories brand TLT cup. She's the artist, the maker. You know the face of this enamel Pin focus brand. We discuss how she's grown over the years, how the enamel pin community is so special, and how it's possible for a complex, multi-layered single mom to lean in, start her own business and thrive doing so much of what she loves.
If you are a creative like Gail looking to make a leap into working for yourself, having your own business, or taking your current business to the next level, I encourage you to book a call with me@karaduffy.com or check out all the ways I can support you@learn.karaduffy.com. From private coaching to being in one of my business masterminds, there's free downloads, online courses, or even my Thrive membership for female business owners, which Gail is in, and we'll talk about that in today's episode.
There is guaranteed to being answer to many, if not all of your What's next? How do I. You know, how can I figure out what my next step is? Questions for you and your business. If you're not sure where to start, just email me. hello@karaduffy.com.
Welcome to The Powerful Ladies Podcast. Hey, how's it going? Happy to be here. Let's begin. Please tell everybody your name, what you're up to in the world and where you live. My name is Gail Warfield. I
am the owner, CEO Designer and Creative Mind behind the brand Tet Cup. I live in Walnut, California.
And where is Walnut, California?
For everyone who's wondering?
It's LA adjacent. I live LA adjacent, yeah.
And what does TLT Cup
do? TLT Cup creates enamel, pins, stickers, and different accessories and designs for the art community and people who collect enamel pins and stickers.
And you design everything that's in TL Tup.
I do, I'm an independent artist and, um, I've become known for designing enamel pins and accessories that are cute and funny and relatable and self-expressive and everything that I could do to represent myself within a very small niche.
Were you always in artists and is that how you always, you know, was that your known career path or how did you end up owning and running TLT Cup?
I've always identified as an artist, even when I was younger. Um, I guess it would've started when I was drawing little things in the third grade, fourth grade, fifth grade.
And then in high school I actually got into an art academy program in a very, very regular school that kicked me off on my career path to becoming eventually till teacup. But um, even during my career path, I found myself losing myself as an artist and regaining that back and on the way I ended up finding till teacup.
And how long have you, how long has it been around?
Uh, let's see. Til checkup started in 2017, uh, it would've been around the time when I was working full-time as a ui ux designer for, um, game game company. And I had always been looking for something for myself the entire time when I was dealing with my career.
I was ui ux designer for seven years, and along the way I found myself always, always, always pulling back to find something creative, something for myself, um, even if it costs me all of my free time, but still teacup as, as a brand or at the very beginning, budding start of it. Uh, what I believe I started in late 2017, early 2018.
Mm-hmm. And for everyone who was one asking like, what is a ui ux designer and how is that different than designing for all the products and pins that you make at till teacup?
So it's funny because I thought to myself, I probably have to explain one, what's a ui UX designer and two, what are enamel pins are pins.
So I'll start with what a UI UX designer is. Um, ui UX is user interface, user experience design. It's an a million different fields, but I happen to do it in the games industry, meaning I was building, um, user interfaces, which are all of the buttons and all the visual aspects. Everything that allows you to get from one place to another.
And everything that's beautified from that aspect of things for, um, game, for the games industry and the mobile apps that I was creating. And when it comes down to ux, that's user experience design. So that's building the experience for a user base to make sure that they can get from point A to point B to point Z back to point A.
Basically, if a user can't accomplish their goal from beginning to end and start back over, it's not their fault. It would be. My fault as the ui ux designer because that means that there's a flow issue and stuff like that. So it was my, my job to basically get all of the information from the users and implement it into, um, a very usable flow and make something easy to interact with.
And, and that would be the website pages or the landing pages or, yes. Literally the Yes. For web industry, there's a lot of, yeah,
there's a lot of education for the web, web industry out of there, um, for the ui, ux design aspect of things. And so if you come into a page and you wanna find your way around from the navigation bar to being able to purchase something to be able to understand, uh, that a purchase has been made, that's all ui ux, the visuals, uh, the brand representation on the page, that's all the UI aspect of things and the flow, the foundational elements, uh, how to get from one screen to another and back.
Mm-hmm. What the intentions of translating the design is. That's all UX user experience.
So for everyone who has their own website or app Yes. And they don't have a UX or UI designer, they should probably go at least talk to somebody who's done that.
Absolutely. When I started, it was a relatively new, um, uh, career term, like a relatively new career to the industry.
Mm-hmm. Mind you, ui ux has always been around. Yeah. But the specialization, and it was relatively new to where there was no formal education in learning ui, ux. Mm-hmm. It just happened to be a very specialized need, a niche that I happened to fit into really well and stumbled. It's a great job, honestly. Um, and as you know, I'm doing this till Tea Cup full-time as an independent artist versus doing this amazing career that I'm talking to you about, and there's some really great reasons around it that I really, I'm excited to be here to talk to you guys about that.
Perfect. Let's go. We'll go into that next, but just to summarize for everybody who's like, what did I just learn? Essentially how great a website or an app looks and how easy it is to use. It all goes down to ui, ux. Yes. And if it also ties into what we talk a lot about, um, you and I being, 'cause you're a Thrive member, like in Thrive about customer journeys or, um, with my private clients, about how do you take a stranger from landing on your app or your website all the way to buying and like knowing how to function in this digital space you made.
So it's,
there's a lot of layers.
Mm-hmm.
It's all based in, um, a user center product development. That's the way to explain it. And when you're built, whether you're building an app, whether you're building a door seriously Yeah. There's UX and involved in, involved in building a door and being able to get in and out of a place, whether you're building a, um, toy, a game, or whether you're building a.
Your own business. Mm-hmm. Honestly, the same applications apply, the same foundational elements apply. You have to understand who your user is, who you're building this for. Um, basically your target audience. You have to be able to narrow down what you're making, who you're making it for, and why you're making it, and how you're gonna accomplish those goals.
A lot of that is organized and accomplished through UIUX. Mm-hmm.
And you started to speak, uh, about it earlier, but how did you make the leap from working in the game industry in a big corporate setting, UIUX to. Suddenly being a small business art centered, creating tangible products.
Um, I thought about this a lot because it's all it, the noise that it started in 2017 and at the same time I was working full-time doing ui ux and I decided to kick off what ended up being tilt TE cup.
Um, meaning that I would go to work, I would work at work, work on my lunch to like ship out products, go uh, get off work, go pick up my daughter because I am a single mom. Take her home, feed her, feed us both, and then put her to sleep and go back to work. So that's kind of the aspect of where it started when things were small and relatively easy to manage around that time.
Um, but if I were to think on about it, honestly it started far before. Mm-hmm. The initial kickoff, even before I knew the name till teacup, or I knew what I was building or what the product was because I've always, like I said, I've always intended to find something creative and self-fulfilling and, uh, some way to funnel all of my, all of these billions of creative ideas in my head that pile up and have no place to go some outlet for that.
That was outside of my career. I'm good at UY ux. Mm-hmm. I can do it. I love the organization, organization skills. Um, uh, the, it was a very great career, but when it came down to things being fulfilling, I always sought something outside. Mm-hmm. Outside of what I was doing to feel like. Honestly to feel like I was alive.
I don't know if other artists feel the same way, if it's as relatable of a concept. Mm-hmm. But as an artist, I feel the things that I leave behind and the impacts that I make personally on other people. Help me feel like I will survive beyond my first, beyond my, my lifetime. Mm-hmm. So if I die, these things will still exist.
I know that sounds really, maybe it sounds morbid, but in general it feels like something that I've always sought through my work. Mm-hmm. And always sought through my personal things, including, um, I did, uh, did photography for over 10 years while I was in college. When I graduated, by the way, I graduated eight months pregnant.
So I had my big old belly walked across stage, just laughing and smiling. So my daughter already graduated before she was born, and if that wasn't challenging enough, I left school and found myself relatively jobless. Um, and not really knowing what I wanted to do because as I had been working, doing a graphic design in college, I realized, mm-hmm.
I don't know what I'm doing. Why am I finishing that? I don't wanna do graphic design because I, the truth is, I didn't, this is the beginning of Til Chika, I did not want to be subject to somebody else who was, uh, didn't necessarily have the same art education or same creative translation, uh, of my ideas subject to subject modifying my artwork.
Mm-hmm. And even dulling it down or dumbing it down. Um, so when it came down to being a graphic designer, that meant I was subject to the marketing department, which is great to have that organization aspect of things. Someone tell me what I'm doing and, and to give me projects. But it was very, very, very limiting and, and, and very hard to find fulfillment in that when the marketing department di didn't necessarily have the professional career and professional education of an artist.
So the joke was just make it pretty. Or the other joke is graphic designer is, um. Can you center it? Can you just, can you just center it? Which is very painful when you've got nice juxtaposition on multiple sides and you're just like, oh, can you just center it and change the font to the same thing we always use?
So that stuff was really heartbreaking constantly. So I asked myself what I really wanted to do when I had stumbled into an opportunity doing ui ux. Um, that was a whole different learning opportunity, a learning career for me, because, like I said, education wasn't necessarily through the formal college environment.
It was all through Googling it. If anybody, I will tell anybody right now, if you wanna know how to do something, just. Google it. The internet is an amazing resource. There's a million people trying to teach the things that they know. Mm-hmm. And I myself am finding myself down that pathway as well as my career continues to grow and as I continue to learn.
But, um, that's how I learned how to become a UI X designer by googling it, reading about it, building my own, uh, curriculum, building my own documents to outline what ui UX was, and then implementing that in my career and my hustle to, uh, find growth as a female. Uh, black, independent, strong-willed, um, creative person mm-hmm.
In the games industry, which is honestly a niche in its own. Mm-hmm. And hard to find, uh, the kind of fulfillment and kind of growth that I genuinely seek, and I genuinely try to, uh, fulfill with everything that I do in my life. Yeah. It was hard to find that without a struggle, without a hustle, without a fight, without, uh, compromising myself in different ways to accommodate the needs and accommodate the expectations of the environment that I was in outside of, um, the work that I was capable of doing.
So, I don't know if that answered your question.
I think No. Where did it go? It did. So, so you started listing some of the. You know, descriptives about who you are, right? Yes, you are. You're a female, you're a single mother, you are a black woman, you are a designer. You are a business owner. Like what El what other things would you use to describe yourself for people to get a complete picture of who you are and you know, what you're mixing into, what you're balancing every day?
Right. The greatest part
that I can say is that when you ask me the question of who I am and what I'm mixing into my balancing every day as I continue this. Growth as til teacup. Mm-hmm. And, and the business and building the brand. I'm able to represent a lot of myself through my work. Yeah. There's Til Teacup is not only just a brand and a shop that hosts my work, it's an identity, it's an alter ego.
It's, it's my artist's name, it's how I represent myself to the public, and how I translate all of my ideas and translate all of my creativity. In my own way, my own unique way. Mm-hmm. Who's Gail? Um, it's funny because if I were to say, who's Gail? I would say Gail's an anxious ball of mess. She is a hot mess.
She tries her best and most of the time has no clue what she's doing. Right. But on the same aspect of things, um, I am driven, I'm a go-getter. Mm-hmm. I ha I'm a hustler. Like I constantly on, uh, on the go, I have, I'm very transparent through my work and through to my audience and to my following, um, and to the people that I know about my mental health.
So I am, um, A DHD, clinically, a DHD, and I have high anxiety. And as I mentioned before, I'm a single mom and I'm an artist and a creative, and I, a photographer and I have been a photographer for, for many years. I have been a ui ux designer. I have dyslexia. See all these things that pile up together. Mm-hmm.
And why it's so important to mention things, even as, as, as unique or as slim as I have dyslexia, it's because it's how I translate the world. Mm-hmm. Understanding my mental health, understanding how my brain works, understanding how, um. Why I gravitate towards the things that I do. Mm-hmm. Is honestly part, part of how I've been able to find this niche of enamel pen and realize why it works so well.
For me, when my dyslexia, I see things in shapes. Mm-hmm. And so I see things instead of individual pieces. I see. Just a block, block of information. So I'm a very graphic thinker. I think it points and lines really well. I like to do things on a specific program called Adobe Illustrator, where I can vector things versus doing things in a painterly aspect of things, which, uh, it means I'm working with shapes and boxes and lines versus working with pixels and variants and lots of details that I, my brain just doesn't process at the same time.
So when I've, I can definitely suggest to those who are seeking some sort of personal representation of themselves through their work, um, to understand basically how you think, how you translate the world. Kara, you help me understand, um, my love language and why, that's why, why it's important to represent myself through my love language to my work also, as well as narrow down the things I wanna do in my job to really, um.
Center itself around my love language, the things that I, I naturally gravitates towards when it comes down to communication and interacting with others. Um,
well, well, and let's pause on that for a second. 'cause, you know, we, you were part of, you've been part of Thrive membership, um, yes. You're, and through that, we, you also became a private client.
And so we can tell people how you decided to do both those things, but then also you brought up love language and I, we did a whole month in Thrive about what is your business love language and how do you figure out what it is and how do you make sure that both what, how you give love and receive love is incorporated into your business.
And that was a really powerful, uh, month to conversation. So I'm gonna ask you to tell everyone what your, your love languages are in a second. And the second thing you mentioned in there was. You know, also really looking at how you spend your day to make sure that the job you're building for yourself at your company is one that you love.
Because it's so common for an entrepreneur to give away all the easy things to other people and realize, oh wait, I don't like my job anymore at the company that I made. Right. So what are your, your business love languages?
So, one of my major love languages, both in business and in life, how I intercommunicate with my family and, and with my team and with my community is words of affirmation.
I will tell somebody. So much in such detail, how gracious I am over the things that they've done or, um, how I feel about them, or how, or I'll speak volumes of how wonderful they are, what they can contribute to others and what they've contributed to my life. And I am so happy to communicate. I am a communicator, so I'm very happy to communicate with my audience, answer questions, just basically be in the place of, of positive discussions and, and excitement and hype.
Even my, my, uh, personal supporters I refer to often as my hype crew because mm-hmm. They're the people who are basically doing for me what almost everybody does. For a big company like Netflix, they are just talking about what I do, sharing it with their friends, and, uh, helping in instill that trust in others.
And that, uh, that, uh, broad. Audience interaction. So it's broadening the impact of what I do by them. Sharing with others and talking about what I do helps me grow and helps me be an independent artist without having to do. Any individual ad spend, no ad spend, this is my entire following is organic growth.
Mm-hmm. And by following, I mean the only reason why I've been able to build a business, which is this is incredible by the way, is because I started building my portfolio or started releasing my artwork through social media specifically. Um, my highest impactful uh, uh, social media platform is Instagram.
I started when I first, I started connecting with friends and family. So I have about like 300 friends and family. Yay. Which is great. You know, it's, it's, it's where you should begin. Reach out to those people in your central network. This is how I started. If anyone's wondering how teacup Tal teacup started, um, there's a lot of aspects to building myself and finding myself that led to where I ended up being for Tilty Cup.
Mm-hmm. But in regards to building a brand and building a platform and building a place that people know my name can find me, it was all just putting myself out there, finding out where my audience lives, finding out where they come, where they can find me. Um, and that was all through Instagram as an artist.
And like I said, I started with about 300 followers of friends and then within. I'd say it's been three years. Uh, yeah, yeah. Within three years of, of starting to do this organic growth process, meaning I don't do ad spend, I just, it's all word of mouth. Um, I have over five, over 50,000 followers, so it's over 51,000 followers as of today.
And cont and I have, it's continuing to grow at an exponential rate. So the greatest part about that is, um, the more people who have their eyes on your work, the more of a broad audience can, uh, share. The more the broad audience can grow, the more broad audience can come and eventually go down through the, the, the pipeline and the funnel to, to actually purchasing your work and supporting what you do as an independent artist or as a brand or as a small business.
Um, and then you could also use your platform like I do, which is two. Share with the people who are in your community, this community that you've known, who supports you, who grow, share with them the things that you've learned, the amazing people that you've interacted with. So, Kara Duffy, who's amazing, I talk, I talk volumes about how great you are.
Thank you. And also all of the different people I've been able to interact with my life. People who are doing what you're doing. So, um. Different people who are in your community who might not be your, um, your, you might not have people who are your coworkers anymore. Mm-hmm. But you do have people who are your peers.
Yeah. People who are, people who you look up to, people you can connect with. And those connections make the biggest difference in the world, right? Mm-hmm. So, and then you could also bring people onto your team that are within your network, um, as well. So not only do you just communicate with your audience and build your audience of full, of people who can relate with you.
Mm-hmm. Want what you do your through teal teacup, I find myself, um, fulfilling a need. Yeah. Right. As well as living in a special niche, a place that's just for me, someplace that I can fulfill. Differently, uniquely, more special than any. No one's, no one is doing exactly what I'm doing.
No. And they're,
they're, and they're not because no ones see exactly what I'm doing
because you're doing, you, you
really, no one's me, no one has these, this buildup of experiences.
No one's had my struggles, no one's had my, no one has my immediate needs and my immediate goals and my immediate, um, uh, representations of, yeah. The things that I adore, right? Even if I look at something and I'm inspired by something, there's, um. There's a book called, uh, steal Like an Artist. Right? Even if you're inspired by something, the minute that you put your hand, uh, your hand to paper, as long as you are the differentiator.
Yeah. As long as you make sure that you are the differentiator, then what you put out there is gonna be unique to you and your own translation of, of anything that you do. Even if everything under the sun has been done before, there's nothing new under the sun is what they say. Right. Um, it doesn't mean that what you bring to the table doesn't, uh, doesn't solve a need or, or a unique niche or someone isn't out there looking just for you,
you know?
Yeah. And, and you are in this interesting cross section of, you know, crossover from gaming and Twitch and anime and the, uh, nowing community. Right. And everything you make is very. It's both cute and emotional. It's cute and expressive. It's cute, and it's telling a story. Right. So you are in such a unique demographic.
So what makes the enamel pin community a different community than maybe other brands or, or, uh, companies are used to interacting with? That's a good question. Um, you know, an enamel pin, because it has the prongs in the back that you have to put the little cap on. Exactly.
Mm-hmm. Yeah. So you can take those prongs and you can post them on things.
And what people do is they represent themselves through, um, through collections. So my, the community, if you, the community that I serve is how I think about it. It's like I'm serving this community. Mm-hmm. Um, they are creatives as well. They're filled with artists. A lot of the support to what I do are people who either want to do what I'm doing or are already doing what I'm doing or wanna do what I'm doing, but they don't know it yet.
You know, as well as people who are collectors. So the collector mindset, meaning that they take, uh, they, they put their attention towards a specific item and then they are happy to continue to support and continue to purchase that item. It just brings them joy. Right. So, uh, the unique thing about enamel pins versus other aspects, other places, um, that I could represent myself.
Mm-hmm. Um, other industries that I could be in. So I was a UIX designer in games. I was, uh, a photographer. I've done illustration, I've done everything that I can, but enamel pins is where I've been able to make the biggest growth and biggest impact. The niche that where I fit the best, right? Mm-hmm. So if you find that, I just, I have to say, don't let it go.
Try to see where it goes. I've had the opportunity to do so myself, and I have zero regrets. It's a lot of work. Zero regrets. But, um, the reason why it's most important is because the community itself is so uplifting. Mm-hmm. There's so many creative, um. Uh, creative communities or creative, uh, professions in which you are constantly in competition with somebody else.
You're constantly fighting for positivity and fighting to keep your sanity and, and to keep your mental health aligned. While this community is supportive over mental health, they want support independent artists. They want you to keep doing what you're doing so that they can keep getting the things that make them happy, right?
Um, being able to have the kind of drive and have the kind of ambition to really genuinely restructure reprioritize, rep, pivot, everything that I'm doing from being, um, maybe 50% online, 20 to 25% online to a hundred percent online, and then reaching out to the PIN committee through Instagram and saying, Hey, here are the ways that you can support my work.
I consistently have been able to not only just survive, but to thrive mm-hmm. Throughout a pandemic and continue growth all the way through 2021 to where I am at right now, simply by, um, crowdfunding. Mm-hmm. I crowdfund on a consistent basis through multiple different aspects, whether it be, um, my, my Patreon, uh, uh, it's a monthly pin club or monthly subscription service.
I consider that crowdfunding because I say, Hey, if you. Come onto Patreon as a platform. Mm-hmm. And you support me on different levels. I will give you designs, you will inspire me to continuously create on a regular basis. And as a reward for being a patron of the arts location of my art, I will now be able to ship you these things as a reward.
Um, the things that I get to create with the funding mm-hmm. Um, that you've provided. So people are like, oh, I want you to create things. I just, I love, I love Tup. I love what you do. And they're willing to, on a monthly basis, support and receive, um, a reward in the mail just to keep you going. Mm-hmm. That is a complete side thing, right?
It's become part, a regular part of my, um, my financial tiers pillars. But it is definitely something that started with just a dream to continuously create on a regular basis some, uh, original enamel pin designs just to keep funneling these, like I said mm-hmm. This millions of creative ideas out now the enamel pin community themselves.
Um. Want. Want everything. They don't just want one thing. They want all of the things of that one thing. If they relate to you, like I try to keep everything that I do, a representation of myself in a relatable way. Mm-hmm. If they relate to this thing, then they're like, yes, please. I would love to have that and put it next to the other thing that I have that looks like it, but it's not it.
You know? Or, oh my gosh, that makes me happy, right? Mm-hmm. Enamel, pens, or what I do, what I create is not something that will feed your children. It's not something that will, um, uh, uh, pay your rent. It's something that will bring you happiness and bring you joy. And as a creative and as an artist, as Gail, as Tilt Cup, I've been able to find a niche in this community that's super supportive.
That is, uh, that aligns with my, with my goals. It aligns with my, um. The things that I, I aspire towards, they aligns with the things that are important to me morally. Mm-hmm. And personally, and my general interests, all of it, right? The community that I'm building, they wanna uplift each other. They want to talk about important, they wanna hear what you find important, and we wanna support the causes, and they wanna support the charities that you're interested in.
Um, they wanna be, they wanna positively engage in and positively share the conversations that are going to be uplifting and that are going to be, uh, uh, mental health related and gonna be really, genuinely. Growing themselves and growing the people around you. That community is something that I cannot, I cannot walk away from and I can't express how grateful I am to be a part of, because they're the ones who kicked me off from the beginning.
They added me to groups. They helped me figure out friends that are going to, uh, teach me or guide me along the way. They were really supportive when it comes down to things like crowd sharing crowd. Mm-hmm. Crowd sharing, crowdfunding opportunities and supporting in different ways and becoming fans of one, one another.
So both the people who are creating within the community and the people who are collecting within the community work together. Symbiotically, they're, I would consider them to be, um, like stakeholders in each other's success. Mm-hmm. And by stakeholders, I mean, they have a genuine personal stake and the growth and success of Tilty Cup and the feeling is mutual.
Mm-hmm. Because what I wanna do is I wanna continue to make things that make that bring happiness to other people. Um, I will definitely tell you one thing. Yes. I realized something about myself with this whole exploration. There's so much I realized about myself through Teal TE Cup, but the exploration over the past couple years and why Teal Teacup has been able to continue to grow and continue to thrive even through a pandemic, is because it tilt cups, designs bring happiness.
They spark joy. When everybody was sad, when everybody was trying to figure themselves out, when I was trying to figure myself out, you know? Mm-hmm. Crying, ugly tears, feeling like I had so much loss, not knowing what was coming in the future, the designs that I created to represent those emotions, designs that I created to represent that anxiety, the creatures, and the create and the creations and the original thoughts that I put into my work and the original translations of things that I love people.
It was like a superpower that I have right, that is able to take my emotions that I put into my work and instantly imbue them into somebody else. So if I look at what I'm doing, I'm, I'm drawn. And I go, ha, that's so dumb. I love this. Right? And I'm finding, I'm pulling myself out of the depression state and I'm pulling myself out of the anxious state, or I'm representing something I just went through.
And I'm just feeling really good about like having one simple, solid, um, graphic design that shows, uh, um, uh, story. It tells a story of, of myself and through this character, through this representation of art. When I do that, the other person on the other side instantly feels that same joy. They go, oh my God.
They make these weird noises. Like, oh. And I'm like, I made that noise too. I made that same exact noise when I was creating this. So when I am able to be at conventions, which has the whole intrinsic value of being able to meet people face to face, being able to have that validation for the first time in my life through this career as saying, oh my God, tilt up.
It's you. And I'm like, it's, it's, yeah, it's me. Who me? You, you. You're looking for me. I'm in New York. How do you know anything about me? Right? Yeah. I show up in New York at a convention and someone says, oh my God, it's you. Oh my God. Look at this. Oh, it's so cute. Oh my gosh. Oh, that's me. Oh, I love this. That is something that I've only been able to find through the creation of enamel pens and through serving the ena uh, the art community specific niche of enamel pen collectors.
I
know that was a big, long response. No, you're, you're good. You're good. So, you know, you make it sound like. It's been, it's just been natural. Like there's this, this organic growth of where things have gone. Yeah. Has creating an accessories business been, would you say it's been easy or it's been hard?
Oh,
it's,
it's a, it's a hustle every day.
It's, I remember telling myself when I was working, like I said, going to work, coming home, uh, putting my daughter to bed, taking care of us, and then going back to work mm-hmm. For a tilt cup and then going back to work in the morning, right. And taking her to school, getting her ready, doing all that stuff.
Even just from the aspect of the small pieces, much less the mm-hmm. Insane amount of growth since then. Just think of third, just think of the number of 300 versus 50,000 plus. Like, that could be a good representation of the growth and the scale of my business and how it's outgrown me multiple times over and over and over again.
Right. Um, along the way, figuring things out as a, as an artist, like what do I do? Right? Mm-hmm. Um, whether it's that or just. Trying to focus as A-A-D-H-D hyper, you know, uh, attention deficit person, right? Um, whether it's being a mom and also trying to be a, a small business owner, whether it's being a woman and, and, um, a community, a woman in an industry or woman, um, self-made solopreneur or entrepreneur, depending on where I'm at and where I'm growing and what, how big my team is.
Um, all those things are. Difficult, and I represent a lot of that through my work. Uh, the other day, I created, I have this anxiety pug. Um, I try to use four letter words for when I'm naming my original characters. His name is Spam. Yes. Spam. Like the, like the food, the meat from a can. And he's, he's just my ball of anxiety.
I started to represent in my, um, in through my pin club the first four or five months, I represented small pieces of my personality through my work. Mm-hmm. Um, and these were all things that represent the struggle honestly, of being a mom, of being a small business owner, of, of living this dream. I remember I look up and I go, Gail, remind yourself you live in the dream.
You know, because I'm like, why am I doing this? I wanna give up. This is too much. This is too hard. That happens, yeah. On a, on a rotating basis, almost through waves, up and down as IO over the past three years of, of managing, uh, this hustle, this, this, uh, dream. Right. Um, but when I'm representing myself, I have spanned the anxious.
Recently I created one of him just bawling big ugly tears and just did a four panel illustration of just spam and how having a support system really helps. Mm-hmm. And getting those tears and those big ugly tears out helps with all the anxiety and processing to where you get to really do, you get to find the good that comes on.
The other side of an ugly cry is, is pretty much the final, the final realization of that four kind of story. But then there's busy, the anxious bee, the anxious busy bee, which is basically me twitching with a coffee cup and staying up all night and messaging and holding a billing things and like, yeah, a DHD just picking up things, putting 'em down and, and constantly being on the hustle to get all this stuff done.
It's just a little round bee. They're just simple shapes. Yeah. Spam is a square, Bey is a bee. Um, and then there is, um, there's moop. I know it's a sim simple name. It's so cute. It's purple, tiny, chunky, little. Cat, which is basically tilt cheek up the way people see me. It's just this energy, it's this, uh, this, this realness, it's this positivity.
It's this like the life that I'm living, um, and, and how people see this like wide-eyed, cute little cat who's just basically living life, having, uh, trying to interact with others and being very personable. There's just this little representation of myself, and if you put them all together, they represent both me and the struggle that I have every day, but that I have to constantly balance when I'm building the brand and also subsequently learning and growing and building myself as an individual.
Mm-hmm. Well, and you know, you've made so much tremendous growth, and what are some things that you've done for yourself or your business that have allowed you to start making like instead of steps like leaps.
Um, so it's really easy to forget the foundational things, like forget the basics. Mm-hmm. And there's so many different people that I can attribute to teaching me things along the way.
So growing. Um, my team is a huge one and something that I'm currently and will continue to invest in and, and focus on moving forward. But if you were to pull back on where this started, even filling in that story a little bit, I would say that one of the things that I have done that's been able to allow me to do these tremendous leaps is write things down.
Set your goals. It's like step one. No, no. The step before step one is to have things that you wanna do. Mm-hmm. Have a passion, have desires, have a drive, have intentions like those happen all the time, whether you're fulfilling them or not. Right? Mm-hmm. The next step is to take all that stuff down and write it.
Down I, and I think it was maybe in 2013 or 2012 that I wrote my first five year plan. Mm-hmm. And that sounds really intimidating. I'm really grateful to have the support system that I've had to be able to encourage me to do so. Um, but when I did, it could take 15 minutes. You wanna know why? 'cause all you have to do is just, just freeform.
Mm-hmm. Just get all your, spit all your ideas out on paper. I have a more than a dozen journals, notebooks, um, uh, just journaling type, uh, sketches, sketchbooks, whatever I can get my hands on that culminate ideas and processes and, and goals and things over the past. Ever since then, I just started there by just writing down all of my, my goals where I wanted to be in the next five years.
I said to myself, what could I easily see not happening in five years? 'cause I've been, I've had five years. Five years has passed. Maybe I've wanted to do this for five years, it's not happened. What do I wanna look back on and say? I remember when. Mm-hmm. I remember when I felt this way. I remember when I had this struggle, because when you get an opportunity to write down your goals and write down your plans, you get to understand more about what your own priorities are.
Mm-hmm. You get to learn more about yourself. You get to deep dive into the why behind why this, like, oh, I just wanna pay my bills. Why? Why? I mean, oh, I wanna get this job. Why do you wanna get this job? You know? Or I wanna advance my career. Why? And you see those, how many things mm-hmm. That are your goals that align and combine together as you spitball this pie in the sky.
And then you can set goals that are just. Just, you're good at this and you know it, you know, goals that are just like, what is your ultimate goal? If you, if anything, pie in the sky, like there were no limitations. Mm-hmm. What would that be? You can write down things like, I wanna make a million dollars. And at that point it seems impossible.
And then you're gonna look up and say, wow, now all of these things are my baseline. I've, these are my reality. This is, this is where I'm, this is who I am now. You know, this is, this is, uh, the things I've accomplished along the way that started with just writing these things down. Um, when you have that new baseline, you have an opportunity to reprioritize with who you are now.
Mm-hmm. And see where your growth can be in the future. See where your possibilities are. So I just gotta say that one of the biggest things that I would re recommend to anybody would be to take a step and say, I'm going to take 15 minutes, just 15 minutes of my day. And I'm gonna give myself a deadline.
It's going to be a timely and manageable deadline. Right. And I'm just gonna write down what my hypothetical five-year plan is. From there, you get to have an opportunity. Hopefully you have some sort of support system. So when you can talk this out with, have an opportunity to break those down into the little steps along the way that you can take to get there.
Okay. I want to, um, have something creative for myself. So my first step is write down all the things I'm interested in. Mm-hmm. I have this list that just says all the things Gail likes. And I'll tell you, even though til teacup didn't exist when I wrote that list in like 2013 or so. Mm-hmm. Um, that's all the things I'm creating today.
Whether it's the food that I like, I have a, a, a food series that's just devastated foods. It's just food that's upset to be food. And the people who get it when there's like a grilled cheese meltdown, uh, pen or mm-hmm. There's an onion that says I'm not crying and it's sliced in half. You know, the people who can relate to that get me.
And, and that's all a representation of just that side, whether it's, um, uh, you, if you wanna write on your list, I wanna travel to Japan. I just wanna leave the country at least once in the next five years. I wrote that down. I wrote down all of my goals. My goals were somewhere aligned with my daughter and making sure she was in a healthy, safe place, making sure I could afford the both of us together, making sure I didn't get into debt or stayed out of debt or, or got out of debt.
And in all aspects of, of the small and big things, um, making sure that I, I, I was commuting three hours a day, uh, to get to my job right after I graduated, um, at the hustle of finding that job and then being in LA and commuting to LA and back meant that I never didn't get to know my daughter for the first year of her life.
Mm-hmm. Um, there were so many things that I felt displaced in my life that I could just cry about. Even just thinking about it right now, I'm, I'm a crier. Mm-hmm. Gail's a crier. Um, but all of those things I wrote down on paper, and even though it was a five year plan, the realistic aspect of. Is that my focus began to become narrowed.
My focus began to become mm-hmm. Uh, intentional. And I ended up placing all the little things and finding failures and finding growth and finding opportunities, by the way, for every failure or every, um, missed opportunity, I'd like to say 'cause failure is a mm-hmm. I'd like to change my vernacular between things that are, um, misses and things that are learning opportunities when it comes down to achieving something and, and being successful in, in your goals.
But to, I digress, to be able to, to, uh, piggyback off of those opportunities, those missed opportunities, to find something that was even greater, that to have it open up a door, open up a window or, or, or make a connection that led to something that was, that I didn't even know I wanted, right? Mm-hmm. Um, that's happened so often in my life in big, big ways.
Yeah. Um, but having those. Sort of shifts and, and, and, and, and career change and opportunities along the way have really genuinely led to where I'm at today
when, um, you know, a lot of creatives are listening and there's a lot of people who yes, want to take their small business and make it a more sustainable, long-term business.
What made you say, now is the time that I should invest in having a business coach? Because you were doing great things on your own. Like, why were you like, okay, now I, I have to, I now I need support in a different way than I've had before?
It's all a process. I
mean, it's
all a, a journey, all of it.
Mm-hmm.
Um, whether you are starting out small and you're trying to just figure out what your name of your company is, right? Mm-hmm. Whether you're figuring out the first stumble into, um, into. Honestly becoming a legit business owner where you have to pay and you have to, uh, do all the jump through all the hoops and pi file the taxes.
Mm-hmm. And as my business continued to grow, I mentioned this before I, it outgrew me and I might not have known it. Um, I would say before finding a business coach, right? I had, uh, a small network of trusted individuals who had introduced me to what ended up being the, uh, the community and the group, um, the like-minded individuals, the powerful ladies to Kara to, uh, eventually leading to a hooking up in regards to having a business coach.
Um, and even before that, uh, I had someone ask me, really, when you try to prioritize things, my dad asked, asked me this. Um, when I asked, I'm an accidental business owner, by the way. I don't know if, if anybody, if I share this story with anybody before, but I didn't actually intend to file for a business license.
I wanted to file for my name so that I could own TLT cup. And I ended up being a business owner. I'm like, what does it all mean? I'm just an artist. I just wanna make pretty things. Right? And that summary, that summary of I'm just an artist, I wanna make pretty things. Yeah. Meant that everything I was taking on subsequently was out of my, um, my, my space of, of expertise.
It was out of where I thrive, it was out of where, um, where I genuinely. Belong where my skillset fly, right? Mm-hmm. So when it comes down to having, uh, always being open and always having a trusted network. So when a good friend of mine and, and a previous coworker of mine, Natasha Dressler, who I love, and you know, um, when she said, Hey, I really want to introduce you to this group.
They're called, uh, it's called Powerful Ladies. Um, Kara's amazing. She's really helping us out. It's a niche group of people who, a small group of women, um, who, and, and men who genuinely want to grow and have some, a lot of the same struggles and they might be doing millions of different things in aspects of things.
But I realized in coming to some of the free sessions, um, in the beginning on Thursdays, the open sessions, um, when the structure was, was, was open. Mm-hmm. Uh, during those opportunities, I had realized how important it was. To have a community. Mm-hmm. Right? Just a community to discuss things, how much learning and how much growth, um, how much I would've missed not having that opportunity.
So I wanna attribute that a lot to the people who are in my network. Um, and then subsequently sharing all the struggles and, and sharing where I'm at, realizing how much was possible. Mm-hmm. And also realizing can't do it alone. Um, I will definitely say that if I were to think back on every aspect of growth in my career and towards Tilt teacup, and as I continue to grow the network and the individuals that I have that I can say are part of Team Teal Teacup, team teacup, um, including Karen, including you, are really the.
The, the structure, like the, the, the pillars, the mm-hmm. The foundational elements that say, okay, I'm here on the base floor and I need stairs, you know? Mm-hmm. Now I need to go up these stairs and everything's being filled from the bottom. I need someone to help me handle that. Or I don't even know where to go from here.
Or, um, I wish there was someone in this, uh, that could tell me what, what to do next, not tell me what to do. The people who are in your network Yeah. Are, like I said, they're um, they are stakeholders in your success, your success. Is their success. Yeah. When you thrive, they thrive. Right. That's what I love about the Thrive community.
'cause it's basically, it says it in the name when you thrive. I thrive when your community thrives, you thrive. When my patrons are enjoying their work, um, my work, then, then I'm thriving. They're thriving and it's very, very mutual, that aspect of things. And the same goes with individual one-on-one coaching.
So to find a business coach means that, um, I am adding a professional, I'm adding someone who is, who has the answers to things that I just, I'm, you can, you can't be a professional at everything. Right? Yeah. Um, who is part of that profession? Who can guide me, who understands me, who can trust me, who can, who I can relate to.
Mm-hmm. And you can build that relationship with someone who's genuinely there to watch you succeed and to aid in your success and to, uh, eliminate obstacles along the way or to give tools that you can, um, that you can build into your own. Weigh your own business, um, and learn from and grow from and, and, and capitalize on and all these things to move towards these ultimate goals that you had written down not too long ago to tell you to write down things that you never knew you needed to write down to give you resources that you never knew was possible.
Mm-hmm. And honestly, I, I, um, having a business coach over the past couple years is probably the one reason why I've been able to have this type of exponential growth. Mm-hmm. Because there's only so much that you can do alone. Yeah. So that's why, that's why having a business coach and the, the pivotal turning point for me was, uh, started with looking up and saying, I can't do this anymore.
I can't ship. Right. I can't, I can't handle designing and social media and shipping. Um, I had all of these personal, uh, struggles that, or these business struggles that were affecting my personal life. I wasn't living my best life. Mm-hmm. And when Kara calls me and says, Hey. I see you show up, I see you discuss things, I see you knock things out of the park and I know that you are perfect, perfect client.
You're, you're, you're my target audience. I have all these ideas. I just, we just need more time. Like, how does this sound to you? And I go, might as well try it. It was just like starting the business all over again. Yeah. It's making, it's taking a decision and saying, okay, I'm going to invest into this and ha giving myself permission to see where it goes.
Right.
Yeah. And you're a unique client. 'cause so often people are calling me like they had some breakdown where they're like, I can't do this anymore. I don't know what I'm doing, but like, I saw you coming to Thrive and I was like, I'm not sleeping because I know I can help you more and I don't want you to struggle between our like times together.
So you're one of the handful of people that I have reached out to and been like, please let me help you. Like it does, it can be so much easier than, um, it's occurring for you right now. Yeah. So thank you for being a yes to that. No,
honestly, making that decision has been, um, has had its own subsequential rewards.
So making the initial investment, tailoring it to what I can accomplish, um mm-hmm. Financially and time-wise. And then, um, really taking advantage of the learning opportunities and implementing that along the way, whether it's building my team or whether it's mm-hmm. Um, uh, you know, coming to you with a problem I didn't realize I had until we got into our sessions.
Yeah. And then breaking that down and making, uh, a plan within two weeks. It's no longer a problem within a month. Yeah. It's no longer a problem. Um, being able to have that sounding board as well for creative ideas and, and potential business growth and mm-hmm. Knowing that. Someone who's worked in, in a big business.
Honestly, if I say out loud, I'm trying, like, what are you trying to do? Right now? I'm trying to build my enamel pin empire, right? Mm-hmm. I'm not trying to stay and just make a couple pins and like, okay, that was fun. You know? Yeah. I'm trying to make this something that I'm, I'm trying to be the best in what I do.
I'm trying to grow and be known and, and build my brand. Those are the things that I'm, I, I'm finding myself struggling with right now. When before I was trying to figure out how. To have space to survive, you know? Yeah. Have space out in my home Yeah. Where I could just walk around and not stumble over inventory.
Yeah. Or have, be able to go for comfortable going for a walk or spend more time with my child or learn a language. All the things I wanted to do when I had initially decided to cut the commute, right, mm-hmm. With my first job and go to my second job and, and, and, uh, in my career path as a UI UX designer, all those struggles were coming up as an independent artist as well.
And a business coach has helped me align my, my, uh, my goals with strategic steps along the way on how to accomplish this and help me realize what's possible.
Amazing. Well, speaking of what's possible, when you hear the words powerful and ladies separately, what do they mean to you? And does the definition change when they're put together?
Uh, you know, I've talked to you about this before. The idea of. What does it mean to be powerful To me, and I've had this discussion with my daughter before, um, when I was teaching her the word empowered, the definition of empowered and a little kid's perspective is, oh, I, that means that you, the easiest way to translate is, well, you get permission to do the things that, um, that you wanna do.
Right? To feel em to be powerful is to be initially empowered. And as a lady, if you combine the words with ladies, there's a lot of aspects of things, even in my ui ux design career where it was a hustle, it's a struggle to feel empowered where, um, someone in my, in the male, uh, aspect of things in the male industry might have male within the industry, might have an innate expectation and be innately given by the world empowerments.
Permission, um, honestly, the chance to be a boss, you know? So be a, a boss. You know, not like to be someone's boss, but to be, yeah. A boss, right? So, being a powerful lady together means that you are feeling empowered, you are empowering yourself. You are finding and breaking all of the boundaries down that you might, um, be giving to yourself as an individual, or you might see in the world now, powerful ladies that exist in the world.
Let's talk about Lizzo. You bring her up every once in a while, right? Uhhuh Lizzo, um, had a conversation on her live recently after she released her recent song and got a lot of, um, undo and unnecessary hate behind it. She said the words, I will never, I will never do what you want me to do. That's a powerful lady.
Mm-hmm. She represents herself through her work. She's transparent about her, um, about her mental health. She is, um, uh, what is the word? She is unapologetic for being her authentic self. Right. There is no other person doing exactly what she's doing, both as an artist, as a brand, as an individual. So being a powerful lady is really having that innate, or that having built or continuously building that idea of, and that concept and that realization of, um, I can, I do what I want.
I'm my own boss, you know, I'm going to bring to the world what I want to exist. Mm-hmm. Um, I'm going to exist in this world and make a positive impact. I what I leave behind is going to be something greater than I could have if I were to take myself out of that category. Of being empowered, of being a powerful lady, right?
You see powerful men all the time. Mm-hmm. You go, oh, that, that, that is a powerful man. What is it? Is it money? If it's, uh, inheritance, if it's their status, if it's their career, whoever they are. But a powerful lady, right, is something that we have to grasp for ourselves. It's something that we have to, um, believe in ourselves.
We have to believe everything's possible. We have to be our own permission to do so. Mm-hmm. So that's, in my opinion, why I would consider myself a powerful lady and why I really enjoy being part of a group of women who also are striving to continuously be powerful women themselves.
Well, and that's a perfect segue to my next question of where do you put yourself on the powerfully scale?
If zero is average everyday human, and 10 is most powerful lady you could imagine, where would you put yourself today and where would you put yourself on average?
So on a zero to 10 scale, I guess I would have to understand or communicate maybe what this number means to me. So I would consider myself a nine, right?
And what a nine means to me is that there's always room to grow. There's always, uh, you're always in a learning opportunity. You're always striving for new goals. There's always something bigger. When you reach that baseline, you always have something more that you, you're willing to and want to achieve.
Um, and, and more desires that you can, that you know is possible, right? But also, you don't give up when there's a struggle. You don't give up. You just pivot. You understand that pivoting and changing and grow is part of the process of being. On a 10. Yep. You're always seeking to be a 10 in everything that you do, and anyone who's a nine out there, it's always gonna feel like a eight or a seven every once in a while.
Mm-hmm. You wanna know why? It's because we work hard. It's because we have big dreams. It's because we al always have something that we wanna do and, and we always have to start over whenever we're learning something new and and kind of level, we're all consistently leveling up someplace. We're not complacent with being miserable.
We're not complacent wants to do that. We're being just okay. Right. The basic average human, if we start to feel like we're no longer learning or no longer growing, we start to slip down as a nine. Mm-hmm. Mentally into a space where we feel like we're a seven, but we, a powerful lady never knows Darn Right.
That they're not a five, A nine, knows they're never a six. A nine might feel like a seven on some days. Yeah. But comes out a 10, you know, in the moment, you know, comes out a 10 feeling like they're on top and then realizes that they have a lot of room to grow. And then that's where a nine is a super strong, and the only, I have listened to your podcast, I have to tell you, you bring on some and immensely powerful women.
You bring on some amazing stories and, and, and I'm, and I'm grateful to be part of the group of people that you've reached out to, to tell mine honestly. Mm-hmm. Um, inspirational, um, high energy, positive, all the things that I really do strive towards. And those women come on here knowing those women come on here as nines.
Even if they say they're a 10, it's because they're in that rocking zone where they just blew something outta water, right? Mm-hmm. But being a nine means that you constantly have room to grow and learn. And that's why all of them, a hundred percent of the people you bring on this team, on onto this podcast or nine.
Well, for everybody who is. Super impressed with you and what you're up to. Where can they find you, follow you? What's next for you? What are all the things?
Well, um, I'm obsessed with the Color Teal and I love teacups. So obviously my name is Teal Teacup. I try to keep it relatively consistent. You can find me on Instagram at Teal Teacup.
Um, I have my.com where you can purchase or see or view or relate to my enamel pins and stickers and net and accessories. Uh, talt cup.com, just one word. And, uh, you can become a patron of the arts and, and have a monthly subscription part of my monthly subscription service, which is, I call it my pin club.
And that's on Patreon, P-A-T-R-E-O-N. Dot com slash teacup. Um, I also do live streams, so I really like to draw live. If you guys are interested, I do a creative, a Twitch creative live stream on, uh, Twitch TV slash teal teacup one. And honestly, if you find me on Instagram, there's a link in my bio, my Instagram at Teal Cup, just one word.
There's a link in my bio that can give you access to all of the above.
Perfect. Well, Gail, it has been such a pleasure to have you today, to get an opportunity to hear more of your story and how much you adore your community and how thankful you are to be in a place where you can have all of your passions and universes and interests collide.
Mm-hmm. Uh, so thank you for the time today, and thank you for meeting Yes. To powerful ladies. Thanks for having me. I really appreciate it. You're awesome.
Thank you for listening to today's episode. All the links to connect with Gail and Teal teacup are in our show notes. At the powerful ladies.com/podcast. There you can also leave comments and ask questions about this episode. If you want more powerful ladies, come follow us on Instagram at Powerful Ladies.
There's also some free downloads there to start being powerful today. Subscribe to this podcast and help us reach more listeners like you by leaving us a five star rating and review. If you're looking to connect directly with me, visit kara duffy.com or find me an Instagram at Kara Duffy. I would like to thank our producer, composer, and audio engineer Jordan Duffy.
Without her, this wouldn't be possible. You can follow her on Instagram at Jordan K. Duffy. We'll be back next week with a brand new episode. Until then, I hope you're taking on being powerful in your life. Goll be awesome and up to something you love.
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Created and hosted by Kara Duffy
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Production by Amanda Kass
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Music by Joakim Karud
