Episode 294: What It Takes to Start a Purpose-Driven Wine Brand | Arden Gilfillan & Margaux Reaume of Argaux
Co-founders of Argaux, Arden Gilfillan and Margaux Reaume, are building a modern wine company rooted in community, transparency, and education. They join Kara to talk about what it takes to grow a product-based business, why wine is about more than tasting notes, and the joy of building something with your best friend.
“Wine is a beverage and an agricultural product. It’s history, art, culture as well as the story of the land, the vinemaker, the family, the meal. It’s so much bigger than the wine itself. ”
“We always try to source wines that have a sense of place. When you taste them you cannot create them anywhere else in the world. ”
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Follow along using the Transcript
(00:00:08) - Introduction to Argaux and Its Founders
(00:01:24) - The Origin Story of Argaux
(00:02:15) - The Importance of Community and Events
(00:04:00) - Challenges of Scaling and Customer Relationships
(00:06:44) - Defining Powerful and the Role of Women in Business
(00:08:31) - Navigating Personal and Professional Life
(00:11:29) - Connecting Passion for Wine with Personal Stories
(00:17:29) - Overcoming Resistance in the Wine Industry
(00:22:48) - Highlighting Unique Winemakers and Regions
(00:30:13) - The Joy of Sharing Hidden Wine Gems
(00:54:35) - Closing Thoughts and Future Aspirations
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Instagram: @_argaux_
Facebook: @argaux
Website: argaux.com
Email: info@argaux.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
