Episode 298: What if your marketing strategy was directly tied to your revenue, and actually worked? | Shannon Murray-Doffo | Chief Revenue Officer & Marketing Expert
In this episode, Kara talks with Shannon Murray-Doffo, Chief Revenue Officer and marketing expert, about what it really takes to turn marketing into a profit engine. Shannon breaks down how to build a sales pipeline that converts, why so many marketing investments fall flat, and how business owners can get better at measuring ROI and trusting the data. They also dive into her unique home life, what it means to lead with intention, and how to stay grounded while growing something big. If you're scaling a business, or want to, this one’s for you.
This episode explores business strategy, sales funnels, and revenue-focused marketing.
“You have to get people to know, like, and trust you. That’s hard to do when it’s a cold lead! It’s all about how you can build relationships to delight your dream customers. ”
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Follow along using the Transcript
(00:00:01) - Introduction to Revenue Generation Strategies
(00:01:26) - Understanding the Role of a Chief Revenue Officer
(00:02:24) - Transitioning from Marketing to Sales
(00:03:45) - The Importance of Collaboration Between Marketing and Sales
(00:06:13) - Measuring Marketing Success and ROI
(00:07:37) - Key Metrics for Understanding Customer Value
(00:12:13) - Building Effective Sales Pipelines
(00:20:26) - The Power of Referrals in Business Growth
(00:21:49) - Overcoming Fear in Sales and Marketing
(00:48:52) - Balancing Family Dynamics and Professional Life
(01:01:23) - Rapid Fire Questions and Conclusion
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Instagram: @shannonmurraydoffo
Website: fegrowthstrategies.com
LinkedIn: shannon-murray-doffo
Email: shannon@fegrowthstrategies.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
