Episode 298: Shannon Murray-Doffo | Chief Revenue Officer & Marketing Expert
This episode is a masterclass in marketing to drive revenue for businesses of any size. Shannon Murray-Doffo, a Chief Revenue Officer and marketing expert, shares insights that deeply resonate with my own perspective on how businesses should approach driving revenue.There’s a widespread misconception in modern business—especially among small businesses—that marketing cannot be held accountable for ROI. This is complete nonsense, and Shannon agrees! In this episode, we discuss how marketing can directly impact revenue, the critical elements to include in your sales channel, and numerous practical, effective strategies to grow your business. If you’re a business owner, don’t miss this episode!
“You have to get people to know, like, and trust you. That’s hard to do when it’s a cold lead! It’s all about how you can build relationships to delight your dream customers. ”
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Instagram: @shannonmurraydoffo
Website: fegrowthstrategies.com
LinkedIn: shannon-murray-doffo
Email: shannon@fegrowthstrategies.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
