Episode 318: A Brand Built on Sustainability and Community | Linnae O’Neil | Co-Founder of Chug Water
Linnae O’Neil is the co-founder of Chug Water, Vermont’s small-batch, sustainability-first spring water brand, and a multi-hyphenate entrepreneur with deep roots in community, connection, and impact. In this conversation, she and Kara talk about launching a mission-driven beverage company, why doing things the hard way often means doing them right, and what it looks like to build a slow, intentional business that actually fits your life. They get into running (literally and figuratively), growing up in Vermont, female friendship, leaving “shoulds” behind, and why supporting women-owned businesses is the path forward. This episode explores purpose-led entrepreneurship, sustainability, and redefining success on your own terms.
“Women get sh*t done. You tell them no, and they’ll do it twice.”
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Follow along using the Transcript
(00:00:01) - Introduction to Chug Water and Linnae O’Neil
(00:00:35) - Linnae's Background and Career Journey
(00:03:14) - The Birth of Chug Water
(00:13:24) - Community Reception and Sustainability
(00:24:38) - Challenges and Opportunities in the Beverage Industry
(00:35:11) - Women Supporting Women in Business
(00:48:58) - Final Thoughts and How to Connect
Related Episodes
Instagram: @linnaecaroline
Paradis Sport: @paradis.sport
Untapped: @untappedmaple
Chug Water: @chug_water
Website: www.chugwatervt.com
Email: linnae@chugwatervt.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud