Episode 39 : Athena & Melina Sippel

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Every year we set goals. Every year we set visions. I don’t take 100% from my kids, I expect 120%. Above and beyond and they know that. How I look at my vision is always what I tell people, put your backpack on, climb to the top, put your flag on it. As an entrepreneur you never, never stop.
— Athena Sippel
If we didn’t go through the days when we didn’t have any customers, when nobody was walking through our door, when we were figuring out our next steps, how we were going to do it - If we had gotten the Yelp #1 10 years ago, we would have crashed and burned.
— Melina Sippel

Athena is the family matriarch and founder of TKB Deli, the #1 rated restaurant on Yelp in the U.S. in 2018 . Her daughter, Melina, is the new generation owning and running TKB Deli with her two older brothers and expanding the family business as a flagship in the Coachella Valley. On this episode we discuss how this family business started, the secrets to a successful family business with five passionate and independent people, the differences between business and entrepreneurship, and what great customer service really means.


To connect, support, & follow Athena, Melina and TKB Deli you can:

SHOW NOTES: Things we mentioned:

TKB Deli
Pace Picante
Lowerys
Gelson Supermarkets
AJ’s Fine Foods
Wholefoods
Phoenix
Los Angeles
Indio
Palm Springs
Palm Desert
Coachella
Top Restaurant in the Nation 2018 on Yelp
Starbucks
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Production, Audio Engineering, & Editing by Jordan Duffy

Music by Joakim Karud @joakimkarudmusic