Episode 248: Saying No Is a Strategy | Alyson Campbell | Founder of Heart & Soul PR
Running your own business can be overwhelming. The key to going from surviving to thriving? Prioritizing yourself. In this episode, Kara talks with Alyson Campbell, founder of Heart & Soul PR, about how to choose your dream clients, why PR is more than just a headline, and what happens when you align your business with your real values. They unpack how to protect your energy, price your services with confidence, and show up in your work without burning out. This is a conversation about boundaries, ownership, and building a business that feeds your heart and soul, not just your bank account. Whether you’re launching a new venture, refining your client list, or just trying to get off the hamster wheel, this episode offers smart, clear advice for service-based entrepreneurs and creatives alike.
“My ideal client is someone who I jive with, who I want to work with, who I want to give my time to, who I feel compelled to help grow their business.”
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Chapters:
Chapters:
(00:00:00) Why Alyson Campbell Launched Heart & Soul PR
(00:02:00) What Public Relations Really Means Today
(00:05:00) Client Expectations, Misconceptions, and the Power of Strategy
(00:08:00) Why Your PR Strategy Needs a Sales Funnel
(00:11:00) How to Choose the Right Press for Your Business
(00:14:00) From Burnout to Business Ownership
(00:17:00) Mentorship, Team Building, and Women Supporting Women
(00:21:00) Pricing with Confidence and Letting Go of Misaligned Clients
(00:24:00) Defining Your Ideal Client and Saying No Without Guilt
(00:27:00) Balancing Multiple Passions: Music, PR, and Mental Health
(00:30:00) Self-Care Habits and Boundaries for Entrepreneurs
(00:32:00) Building a Career That Aligns with Your Mission
(00:34:00) How to Connect with Alyson and Heart & Soul PR
Follow along using the Transcript
There's gonna be people that are gonna like you and people that are not, you're not gonna understand why, and you might have the best service and packages. And if I have to fight for my price, then it is probably not a fit for me because we're priced the way we're priced for a reason.
That's Allison Campbell.
I'm Kara Duffy, and this is The Powerful Ladies podcast.
Welcome to The Powerful Ladies Podcast.
Thank you so much for having me.
I would love to jump right in and tell everyone your name, where you are in the world and what you're up to. 'cause you're up to a wide variety of things.
Yes, I'm Alison Campbell. I'm Heart and Soul PR based here in Los Angeles, California, and I started this company in 2015 with the mission to really change how business has done, bringing together, businesses of different kinds of sizes and shapes to really power their pr.
So that's been my main project with Heart and Soul, and I'm also a singer songwriter.
If you go back to 8-year-old, you would, she have imagined that you have this business and you're a singer songwriter. Is this the life that she would've imagined?
It's so interesting 'cause I think I was always curious as a kid, Cara, and I was always just like charting my own path.
I
don't think that I would've seen myself necessarily running my own company, to be honest. But I definitely know I had that curiosity about. I was always into, music and creative arts, and so I really got into like the writing space, which is what led me to public relations. So I think there were definitely snippets of a young life that would've led up to the life I'm living now.
People get very confused about what PR really entails and what it does, and how it can help their business. How would you explain the power of PR to someone who is looking to work with you or curious if it's a good add-on for their business?
For sure and I love this question, Kara, 'cause I think more people should ask.
There are a lot of facets to the public relations industry, so I think that's why there's some confusion. But certainly we define it as earned media, which is press that we often get for our clients. That's based on our relationships. It's not an advertisement, it's not paid. Though now the PR world is really intersecting and there's what I call, this is how I break it down, Kara, is the peso model, which is the paid media, earned media, shared media, and owned media.
Because as we know, social media is a big part of the equation. That's the shared media piece where, we're powering our brains with social and that's now part of public relations as well. Our websites are. Blogs, our newsletters for our clients, whatever those materials are that you have and that you're putting out content on your own is also your own press.
So all these things really are something we really help our clients define and work. And so awareness is what public relations is all about. We really wanna get the word out to whoever target audience is for X clients and really help them grow their business.
Yeah. And I think people forget that every piece of content we put out there is representing us and our brands, and it can be.
Easy to be like, oh, I'm gonna post about the dog, or whatever. And it really shifts the story and the consistency that people are seeing from you. From a digital presence how often are you having to not necessarily fight, but challenge clients to stay focused to their core mission and their story and.
Maybe even be more reserved or boring from their perspective.
Yeah, sometimes it's really defining that for a lot of clients too, because maybe they haven't really told a cohesive story or consistent messages with their company, and what their, product or service might be.
So a lot of times we're coming in that beginning stage and really helping them. Define what that is, which you well know. How really help them hone in on what those messages are, how they're gonna consistently tell their story, why their story is unique, why someone cares. So I think all that definitely goes into the press equation as well.
And of course, on the social media front, because. At this stage of the game, to your point, a client may be resistant to whatever that looks like, in the press equation. But we have to have social out there in order to one, power our content, drive more of our target audience and frankly, press are gonna be looking at those channels to see what this person is doing, how their, how is their business, moving forward, frankly. So I think a lot of times it is getting those clients to still, as you said, to take a step back, really understand, okay, this is part of the full picture you need to be considering. And then sometimes maybe even redefining what that looks like in terms of maybe their expectation of what the success should be or how PR is actually gonna be part of that success.
Because it's not a golden goose for everything. Yeah. And I think that's something that, especially clients who are just starting up. Have a perception about oh, if I just get. Good Morning America, or in New York Times, it's gonna change my business. It certainly is gonna put you on the map.
Every client wants those big publications, but it's not necessarily going to have your phones ringing off the hook because you might get an amazing readership from that, but it might not be your target audience. So I think it's really important that we really drill down with clients, and if you're looking for PR that you really consider, do I have a marketing funnel in place?
Do I have those proper sales channels set up so that when I do reach my target audience, or if I am utilizing PR to power my business, I have those other things working for me as well.
I've had some clients as well who have gotten on the Today Show or Good Morning America, and it's hurt their business because we don't realize, especially in a product based business, that they might be taking a percentage or do you have enough inventory and not just to serve?
The three to five days that while you were on and after the show, but what happens after that? Because there can be such a huge spike in demand that. Small businesses aren't prepared for the logistics that go with that. It's been really interesting to walk different clients through who said yes and who's passed because they weren't ready yet, or it would've completely shifted their entire business model in a way it didn't want to go.
So I do think it's really interesting. People want, those programs or Forbes and they're like, that will change everything. And to your point. All that matters is who's really your customer and are they even paying attention there? That can be a really hard conversation to have with a client, like when they are essentially on a different planet than, is the reality of how business is operating.
How do you have that conversation to get them not, into reality or at least into your reality in the press space and working with all these outlets on a regular basis.
I think it's that expectation setting up front, Karen, and I talked about this with David Meltzer and we're talking about PR and the importance of really setting those expectations and that playbook upfront.
And I think that's what's important is from the beginning. Clients know when they're working with me. I might tell them something they're not going to wanna hear, but. In the service of their business, right? So I think that's first and foremost. It's listen, if you're hiring me as your strategic counselor, which essentially is what role we play, we're an extension of their business, then you're trusting my expertise.
You understand that? I understand what you're looking to do and I'm gonna help you get there. But it might be a different way than you're envisioning. So here's why. Think that. Explaining the rationale, the why, the how we're gonna get there timelines, milestones, all those things are really important too because and listeners may or may not know this, but.
I think it's really important if you're considering whether you're doing press on your own or you're gonna hire someone to do that for you, there's lead times and even with a blog now, you're still working a few weeks out as care with your podcast, you've gotta schedule out episodes and you have a whole recording schedule.
It doesn't mean because someone's on, they get their episode played tomorrow because there's time that goes into editing. Time that goes into, getting the piece polished. So the same way applies to editorial. And so that's another thing we're really talking about with clients, especially on that startup point, which I call, really that foundation building of month one.
It's really important to your point, that like they understand. What are the types of press we're planning to pursue based on what you've told me? Here's the press, we're gonna pursue, here's why we're gonna pursue that. Really give them the opportunity to ask questions.
I think that's a big part of it too. Yeah. So they can really get to understand. 'cause a lot of our job is educating. Them on why? And so then once I think they understand that it's a much easier journey to that end goal, whether that is a larger placement or whether that's something that might be more niche, that's gonna help them reach their audience.
You hit on a key point of educating your clients. I think anyone who's in a service-based business. I think we underestimate how much time is spent educating our clients because they don't they're paying us 'cause they don't live in the world that we live in. And there can be a lot of people frustrated about not understanding and why are they asking us these ridiculous questions again?
And it's all because they just don't know. And there are some people who don't know and fully trust you to just handle it and make magic happen. And there are other people whose personality types really is, I need to understand it so I can one, justify the investment. And two, be able to help you in the best way possible.
And I've seen time and time again when there's more education put in, especially in these marketing services. With clients, you're able to charge more land, bigger deals, get longer contracts like you mentioned, the lead time. If someone wants to hire someone like you, in my mind it's a six month minimum because it's so much upfront work and then it's like waiting for the people to have reply and come back and when does the story fit into the news cycle and what's happening.
And most people in the world are not very patient.
Yes. And we want what we want. It's human nature, yeah. You're paying for a service. You certainly wanna see those results as quickly as you can. And that's something we tell our clients, that's, we are, we're results oriented. You're the same way.
It's important they know the end goal, but it is gonna take. The time together is just like building a business. You're gonna need those times, you're gonna need those milestones. So we really try to also, I think that transparency beyond the education piece, which kind of goes in hand with that, is really important.
We really are. Sketching out all the deliverables, for that month. Here's everything we're focusing on so there's no surprises, if there is a surprise, let's talk about it. Let's make sure we discuss it. Oh, there's something new too. Maybe the client's introducing, right? So we really need to know about those.
Things, are they having leadership changes in their company? Do we need to announce something like that? If it's a client, I've been talking a lot to the kind of investor and like funders and founders that are looking for that press and how, those startups are looking to use PR to power their awareness to get in front of investors, right?
And we talk about the importance of really standing out with your press story, but really more importantly like understanding, Hey. There's these milestones that are gonna happen, and as long as you're clear on what those roadmap and goals are, just like you are when you're pitching your business, then you'll be in good shape.
But yeah, I think it's really important to have those educational conversations, manage those expectations, have those check-ins if something changes along the way. If you get new funding, if that's something you're after, whatever the case may be. That also your PR team is super dialed into those things, so we can help, as you said, Kara, tell those stories.
See where it might fit in a new cycle too, because you might be working on something and as long as your PR team looked in, it could fit into a really interesting trend story too. That's in the news as well, which I think is really important beyond just kind of those evergreen pieces,
I think it's so important as well for everyone listening who's considering PR to remember that it's a umbrella or halo effect.
We often wanna tie a direct ROI to pr and that's a bonus. It's not the guarantee. And I think that whether it's wanting an Instagram strategy or a PR strategy, like often founders are looking for a hack to their sales goals and this is to enhance it, to speed it up to, but there still has to be that.
Direct selling component because they're, to your point, there's no guarantee. It's we'll get you the press, but what are you gonna do with it? And will anyone care? There's so many after steps that the business owners have to remember that they still need to be responsible for. It's not a magic wand.
It really is like a level up, but not a driving sales through the door. A hundred
percent.
So what made you wanna take the leap and start your own agency?
Yeah, I love this question Kara. So I had worked for large PR agencies in my career. I had the fortune of working with some top Fortune 500 companies and in big agencies.
I started my career in New York City and moved to la, also worked for a big agency here, and those experiences were fantastic and it's definitely what set me up for success in terms of being able to understand how to do multitask. Work with, various clients, various budgets really build that foundation that I needed to start off on my own.
I had frankly gotten really tired and burnt out in the big, agency space. And I said, to myself, there has to be a better way too, to also work with clients who may have smaller budgets, who need more flexible solutions that, I'm not gonna be competing with big agency, but give them the.
Level of knowledge that I've gained in the PR experience that I've had, right? I can give them that experience. I can work my relationships. I can give them a level of service they wouldn't normally have had. And it's really been an awesome opportunity. It certainly was a brain child that turned into a really, a full scale business, which is exciting.
And, I think that's important. I think no matter who you are or where you're at if you have the entrepreneurial spirit and you feel that purpose like igniting inside of you, I would definitely encourage you to pursue it.
Yeah. What have you been most proud of as you've gone onto this journey?
Wow. I think what I've been most proud of is like growth of myself and growth of the agency because like I said, I didn't envision, I didn't necessarily have this five year plan for the agency or 10 year plan. I just dove in because it was almost just this is what I'm meant to be doing, be now.
So I think those milestones along the way, like coming from, a singular, small client to working with an international fitness brand. Awesome opportunity. We worked with them for almost three years. So I think really, and then being able to bring other women up along the way, I've had a chance to mentor and work on my team.
We're pretty much fully woman powered. And that's important to us, that we give women an opportunity to excel in this industry as well. And I know that's why you have, your podcast. That's why you have opportunities for community connection because women in the work.
Place, we need more opportunities, we need to support each other. And I'm really grateful to see the growth within myself starting a company, like I said, and then as well, like growing through those growth steps and getting those new clients and really scaling the business.
When you think of the words powerful in ladies, do they mean something differently when they're on their own versus when they're next to each other?
And what do they mean to you?
I love that Kara. I definitely think they are even more powerful together because like I said, women, we can empower our own community of women. So powerful ladies, being that it is, all of us working together, I think is super powerful. Powerful on its own is. Is powerful.
But when we're putting our collective, unity together and building that, building the community, building, giving women an opportunity, like through your platform, Kara through whatever platforms we have, we're giving women a voice. And we all need that for sure. We're still underrepresented as definitely in the workplace. Women are still being paid less than men. And so I think we're getting there. We're definitely making strides and we can do it together. We're even more powerful.
There's been conversations about where are you seeing the missed opportunities in PR and where are you seeing the biggest challenges?
Love that. Lots of questions in that question, Kara. So we'll try to break that apart. I've had a chance to work with women founders, men founders definitely, I think there's just a different spirit there. I think every client has their own personality, no matter, if you're male or female, obviously.
I think it's a matter of getting in there. At the end of the day really applying our expertise because even if we are, bro skis over here, because I've had clients like that and that's, their vibe and that's cool. We're still coming to the table and we're still ourselves and most, we're still presenting what we need to present.
I do think there is actually differences in ways that. Like men and women absorb information. So yeah, I'm more of a narrative person. I've learned in terms of, that descriptive language really, coming up with especially like my media strategies and things like that. My men clients that I've worked with definitely prefer bullets.
And one of my friends in the ad agency world when I was working with her told me this, and it's true, they just absorb information a little differently. Have to like. Chop that up a little bit. When it comes to those nuances too, in terms of the end result is gonna be the same.
But getting to that and knowing your own client's language, I think is really important in this mix of things we're talking about. I think as long as the person is hiring us far expertise. And here's the other thing I've learned too, Kara, that I encourage, to your point of other, whether you're a business owner or you're looking to go on that journey, or you're just listening to this because you wanna get some valuable knowledge, is that, at the end of the day.
There's gonna be people that are gonna like you and people that are not, and you're not gonna understand why. And you might have the best service and packages. And if I have to fight for my price, then it's probably not a fit for me because we're priced the way we're priced for a reason. And ours.
Experience and what's gotten us here and what's gonna work and what's ultimately gonna deliver your bottom line for yourself and for your clients. What's gonna keep you working for that client, if you're just scraping the surface. And by the way, no shades of that because we all have to start somewhere.
But I think really standing for your worth especially as women is really important. Men are, have studies about this. As Karen, and probably some of the things you were exploring in your post is like they are more, ready to ask for what they want and more bold and doing so. We're definitely taught even from a young age, like to be a little less hands off with that.
And I think especially as when we have to demand our worth, no matter what we're talking about. So bringing that all like into a nice little package and tied with our pretty bow, I would definitely encourage anyone listening to this too, especially. Coming up with your packages, your rates, or things like that.
Being a woman in the business, we're already like you said, gonna stand up to some of those challenges. I wanna find my ideal client is somebody, and this has to be defined for everybody. I think that's really important too, as you are navigating your business whether you're looking to bring in press or you're starting your own business or whatever the case may be.
Ultimately, who do I wanna be working with? Do I jive with this client? Do I jive with this team member? Do I wanna spend my time on Zoom with them? Three hours a day. Do I really feel compelled, frankly, too, to what my client is looking to do? Yeah. And I think we have to, sometimes it's a hard pill to swallow because you're like, I might wanna work on this business because I need the funds, but you can't take it because of that.
You gotta really be, yeah. Clear with your mission of like, all right, yeah, this is gonna be a fit, chemistry wise, both sides. This is gonna be somebody I wanna, to your point, grow with, ideally long term as a client. And then here's how I can like, speak their language hopefully. And the other point is I won't be.
Educating too much, if that makes sense. Yes. They've already come to me and they're looking for somebody who, possesses the skills and knowledge and value and expertise they're looking for at the end of the day. Because if it's too much selling, if it's too much explaining, if it's too much, I'm not really sure how branding or PR or whatever insert here fits.
Then it's probably not a fit and you're probably gonna end up fighting an uphill battle that you won't feel good with at the end of the day. So I do just encourage, you have your own checklist of what you're looking for, no matter what stage you're in your business.
It's so important that I think everyone remember that business and dating have so many parallels and like what we tolerate and what we allow in applies everywhere.
Like, why? We forget to be selfish, I think and to put our values and priorities first because money comes into the picture and it's like time out. We are not going out there being gold diggers when we're dating, like, why would we do this with our business? There are people who will pay you what you're asking for, be a pleasure to work with.
You'll enjoy hanging out with them. Like one of my requirements for clients is. At a minimum, would I enjoy going to dinner and having a drink with them or a coffee, right? If we're not drinking. And then ideally, these are people I wanna go on vacation with.
Like
love that. 'cause we get, you know how it is.
Like we get so involved and it's not just about the business. If you're caring about, especially a small business owner. If you're working with a small business, you're worrying about, it's not just them, it's their whole life. It's what they care about. Their values and mission are tied into this.
It's like you're working with the whole person and if you don't like that person, you are not gonna be motivated to do the work. You're not gonna wanna pitch 'em to the best things, but people that you like and really enjoy working with you will always go above and beyond for, and. Like we've, I've talked on the past in this podcast about how Nike does such great internal pr.
They convince everyone internally first that what they're doing is awesome, and then when they go outward. Yes, they're saying that same message to strangers and the public, but they also have an army of everyone inside believing it and moving the same ideas forward. And you definitely want you and your PR people to, to be your biggest cheerleaders.
But it has to be real. Like people can sniff out when you're like, yeah, they're great. And you're like, no.
Hundred percent. Hundred percent.
So you are making. A lot of choices every day about where you're focusing your time. Are you focusing on singing songwriting? Are you focusing on your business?
Are you focusing on yourself and your friends and your own self-care? How are you balancing everything that you want to get done in a day, a week, a month, and making it work?
Love this question, Kara. So much, and I think we need to spend more time on this as women in business, as women in general. No matter where you are, and I have friends who are moms too.
You insert that in the equation. I don't have children yet. I'd like to have a family, but I know that without that, there's gonna be certain balances and compromises that are gonna come into you know that's said. What I found really has worked for me and where I'm focusing is I'm not taking on as many clients.
I'm definitely focused on, just maybe one or two at any one time. That also helps me, because I'm at the end of the day too, depending on the size of the contract or the business. Maybe have to bring in another consultant to work on the business with me. 'cause that's another thing is your pricing, your packages.
I would encourage, founders to look at that as well. Which I know you talk about too, Kara, because you know you aren't taking home all of that. Even if you're like, oh, I just got this great contract. Because you have to, to your point, know what. Your limits are, and in the beginning, yes, there's a lot of, I'm doing everything and I've gotta just get comfortable with that and as, as uncomfortable as it can be.
And I think, I'm definitely to that point in my business where I can bring on. Consultants or team members when I need them, depending on what the scope of the contract is. So I think that helps. One is just being really focused and I think not spreading yourself too thin no matter what you're doing.
I've been laser focused this last month and a half actually, on. New opportunities. I'm starting a new opportunity today. And that's gonna be a key focus and I'll have a little business on the side. And my singing, songwriting just for a month. I was just like, Hey, I gotta put this on pause.
Just because I gotta stay focused on, bringing this new business in which I did. So that's okay. And I think we need to do more of That's okay. And encourage our friends. Yeah, that's okay. I think, because otherwise you're just gonna drive yourself crazy. And to your point on the self-care piece, I've, it's, I've had more downtime even though I've been busy in this new kind of couple months, if that makes sense.
It's. It's weird. I was telling my girlfriend the other day, I'm like, I dunno what to do with this downtime because we're so programmed into yeah, we gotta be busy every single like minute of the day. It's really important. I think setting yourself up for success means whatever that means to you. So if you need to take more time in the morning because you wanna do meditation or you wanna write or read or whatever, then you should do that. Because it's gonna help you be more productive throughout the day, I think. Don't over schedule yourself. I think that's a key thing that's worked really well for me.
Sometimes easier said than done, depending on like where you are with your business, where you are in the lifecycle of your client. But I do think it's up to you, especially if you're your own boss at the end of the day, to create that space for yourself. And you need that downtime. If you're gonna keep going on this entrepreneur journey, you have to take care of yourself.
You do. And no one, no job will ever love you back and even your own business won't love you back. As great as we make it. So it's, I had this conversation with my business coach last night about what, how am I making sure that every day I am filling my cup and. Giving back to myself at a minimum as much as I'm giving to all of the clients that we're working with.
And it is such a balance because I was bored this weekend and I was like, do I work? Do what do I do? Like my plans canceled last minute on Saturday and I was like, what do I do when there's nothing to do? Is it okay to. Watch tv. Is it okay to what, like it was amazing.
Yeah. That,
that my first thought to your point was maybe I should work more, and I'm like, no, it's okay to just be bored.
Yeah.
We really have to tell ourselves that it's so counterintuitive to what we're programmed. Really, I had started to take myself out for breakfast or brunch. I've spent a lot of quality time with myself during this period. I feel definitely better because I've gotten more sleep.
And I'll just say this too, 'cause at the time we're reporting this, the daylight hours are getting shorter and I know that does affect some people. I definitely have felt it more this season. And just. Not my own tips, but things I've read and things that have worked for me in this period too is getting more rest.
Hydrating more, eating really great foods that are gonna fuel your body for, that next day getting more movement and exercise and especially during those daylight hours and someone who sits, if we sit, we're sitting at our computer all day, it's easy to just get sucked in, like you said in that, of just, I'm gonna work and that's it.
All of a sudden you look up five o'clock, it's already dark. So I think it's really important to, nourish yourself in whatever ways that, like you said, Kara, you can fill your own cup and be okay with the downtime. We're both telling ourselves that, but it's important and I hope people hear this and are empowered by that.
Yeah, we're so mean to ourselves. So we ask everyone where you put yourself on the powerful lady scale. If zero is average everyday human, and 10 is the most powerful lady you can imagine, where would you put yourself on that scale today and on an average day?
Oh goodness. Wow. I'd like to say I'm getting up there, to an eight or a nine, but if I'm looking at most powerful women I admire, they're definitely on that 10.
So I can't rate myself the highest, not because I don't have that self-confidence or belief in myself, but certainly I think we're always working and growing towards better versions of ourselves. And I think generally speaking, I pretty much keep that average. I'm a real half glass, half full. Positive person, to your point, Kara filling my cup, getting better every day at knowing how to do that, balance my time, pour back into myself and make those decisions, business or personal, that are going to really impact what I do moving forward.
I think as we get older too, and I don't know if you've experienced this, Kara, but like you just cut out the bs, you're like, this person doesn't really fill my cup. Like, why am I spending time with that person? This business doesn't really make me happy. Why am I spending, I think we really get judicious about our time, about what we want, which is I think, a great thing.
And I think that goes on the powerful ladies scale of being even more powerful. Yeah. Sometimes the less you do is the best you can do, frankly. Like again, what are you focusing on? Yeah. Okay. It's great. Maybe you're thinking I have 10 things going and I'm like doing all this stuff, but at the end of the day, have you reached your target, have you? I don't know. I've like an ultimate multitasker. I like being really busy like you do as well. But I think at the end of the day, we have to really go, okay, what? What is, did I do that in sacrificing myself or am I still balanced? And I think if you can still say at the end of the day, you're balanced and you're doing everything that fills your cup.
You can be a really powerful lady, and you're gonna keep being able to keep that number on the scale because you're consistent and you're happy with yourself and you're growing. And I think that's all we can ask is to keep growing, to be the most powerful lady we can.
The last question for today is, what do you need?
What do you want? What are you manifesting? How can this community help support or give you the next thing that you need?
Thank you. I love that question. I'm always open to referrals in terms of business, especially because I like working with brands and clients that have. Been endorsed by people I know in my community.
And so I think that's really important, so that's great. I'm always open to, adding one or two clients depending on where I am in the cycle of business. And just connecting with other like-minded women who, wanna grow, wanna learn together, wanna build community.
And that's why I love, having the opportunity just to even talk to you and be a part of your community, Carol. So thank you for creating that space.
My pleasure. So for everybody who wants to refer someone to you, work with you directly, meet you for brunch, where are all the places they can find, connect, and follow you?
Yeah our website is Heart and soul pr com. H-E-A-A-R-T-A-N-D-S-O, pcom. I'm also at Heart and Soul PR on Instagram. And then as far as my music at Music to change the world now on Instagram. And, I'll be doing some more live shows in 2024. We're gonna have a good time next year for sure, in terms of manifesting, hopefully, get.
My full album release, Kara, when it comes to that side of things next year, that's when I'm manifesting more shows more opportunities, more paid opportunities, in the music space. In terms of pr, like I said, just those right clients that are gonna, be great to work with.
And, I think those are the key things. But yeah, you can find me any of those and I'm always happy to if someone's listening, Kara, like if they're just interested and have questions about PR and we can set up a time, I'm more than happy to have a discovery and just kinda learn what they're looking for and.
Offer my services that way as well.
Yeah. Amazing. Thank you so much for taking time today to hang out with me and share your story and your wisdom about pr. It's been a pleasure to have this morning with you.
Love talking to you, Claire. Thank you so much.
All the links to connect with Allison Heart and Soul, PR and her music are in our show notes@thepowerfulladies.com. Please subscribe to this podcast wherever you're listening, and leave us a rating and review. Please come join us on Instagram at Powerful Ladies and connect directly with me via kara duffy.com or at kara under Duffy on Instagram.
I'll be back next week with a brand new episode and new amazing guest. Until then, I hope you're taking on being powerful in your life. Go be awesome and up to something you love.
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Instagram: @heartandsoulpr , @musictochangetheworldnow
Twitter: @alysonheartsoul
Website: www.heartandsoulpr.com
LinkedIn: alysonscampbell , heart-&-soul-pr-inc
TikTok: @alysoncampbell108
Email: alyson@heartandsoulpr.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
