Episode 306: Running a Purpose-Driven Branding Agency without Selling Out | Erik Perez & Marisa Issa | The Dynamic Duo Behind Hello PR Group
What happens when two creatives walk away from burnout careers to build something values-aligned? In this episode, Kara talks with Erik Perez & Marisa Issa, co-founders of Hello PR Group, a purpose-led PR and branding agency amplifying voices in arts, culture, and social impact. They share what it really takes to grow a business in your integrity, why community is their compass, and how they’ve navigated the creative industry without losing themselves. This episode explores purpose-driven agency leadership and values-based brand storytelling.
“We’re not afraid to walk away from new business because we have to believe in the client and what they’re doing in order to truly excel at promoting it. If we don’t, I can’t fake it—we’re too honest.”
“If you’re saying something about your brand, that’s PR—no matter the medium. It’s just a matter of having all your ducks in a row.”
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Follow along using the Transcript
(00:00:00) - Introduction to the Powerful Ladies Podcast
(00:00:38) - Meet Marisa and Erik from Hello PR Group
(00:02:26) - How Marisa and Erik Met and Started Their Journey
(00:04:27) - Celebrating 10 Years of Hello PR Group
(00:07:50) - Passion for Home Design and Authentic Stories
(00:13:15) - Navigating Challenges in Business
(00:20:26) - Impact of the LA Fires on Their Work
(00:32:38) - The Future of PR in 2025
(00:38:00) - Defining Power and Its Meaning
(00:47:42) - Rapid Fire Questions and Conclusion
Related Episodes
Episode 302: Priscila Martinez | Founder and CEO of The Brand Agency
Episode 83: Jen Berson | Founder and President of Jeneration PR
Episode 102: Mark & Elizabeth McGarry
Instagram: @helloprgroup @marisaissa
Website: helloprgroup.com
LinkedIn: marisa-jones-issa
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
