Episode 302: Building a PR Agency with Intuition and Integrity | Priscila Martinez | Founder and CEO of The Brand Agency
Priscila Martinez is the award-winning CEO of The Brand Agency, a bicoastal PR and creative communications firm representing powerhouses like Hulu, Disney, and Gucci. In this episode, Kara and Priscila dig into the real story of building a values-driven agency from the ground up, navigating LA’s wildfire chaos while leading a team, and how resilience, hustle, and humor shape long-term success. They talk candidly about public relations, entrepreneurship, and why owning your story is a superpower. If you’re curious about career reinvention, leadership, or scaling a business with heart, this one’s for you.
“If you don’t know that a certain type of career is possible, or that a certain type of life is possible, you limit yourself to what you see.”
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Follow along using the Transcript
00:00:01) - Adapting to Change in PR
(00:00:22) - Networking and Relationship Building
(00:03:01) - Crisis Management in PR
(00:06:06) - The Importance of Values in Business
(00:25:15) - The Evolving Landscape of PR
Related Episodes
Episode 292: Roanne Adams | Founder RoAndCo & State of Feeling
Episode 83: Jen Berson | Founder of Jeneration PR
Episode 211: Sydney Schiff | Founder of Sydney on the Scene, Publicist, & PR Maven
Instagram: @prismartinez
Website: www.thebrand-agency.com
LinkedIn: https://www.linkedin.com/in/priscilamartinezpr/
Email: priscila@thebrand-agency.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
