Episode 382: Show Up, Share Your Story & Build the Network You Want | Michelle Glogovac | Podcast Matchmaker, Author & PR Expert
What if sharing your story and knowledge could change someone’s life and create opportunities you never expected? Podcast Matchmaker, author, and PR expert Michelle Glogovac joins Kara Duffy to talk about thought leadership, networking, visibility, and why women need to stop waiting for permission to share what they know.
Together, they explore how to balance multiple passions and projects, why “true balance” doesn’t really exist, how to stay informed without becoming overwhelmed, and why showing up, even in small ways, can create meaningful change. Michelle also shares her journey from aviation and selling jet fuel to podcasting and PR, the power of building genuine relationships, and why every podcast appearance is an opportunity to create more content, connections, and impact.
“Share your story. You should be sharing your knowledge to help someone else because we need all the help as human beings right now than ever before”
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Episode 382: Show Up, Share Your Story & Build the Network You Want | Michelle Glogovac | Podcast Matchmaker, Author & PR Expert
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Kara Duffy: Welcome to the Powerful Ladies Podcast. I'm Kara Duffy, and today's incredible guest is Michelle Glogovac. She's the host of not one, but three podcasts: Read the Damn Book, Beyond the Campaign, and Kitchen Briefs.
She's also the author of How to Get on Podcasts, and the founder of the PR firm, the MGL Collective, helping women with great stories have the visibility they deserve. In this episode, we discuss how to balance all that matters to you with all the ideas that you want to bring to life, why we need women to take even the smallest action to be the change we need in the world today, why we need more incredible women saying yes to being thought leaders, and last but not least, how your network can change anything and everything.
We, of course, discuss so much more in between those core topics. Michelle is fabulous, and there's so much to get out of this episode, so don't be afraid to bring a pen and paper.
[00:01:00] well, I'm very excited to talk to you today. I have so many questions for myself and my own business, businesses, but also you've done so many interesting things. Let's tell everyone your name, where you are in the world, and a few of the things you're up to, 'cause I feel like you're up to so much right now
Michelle Glogovac: A, a lot, yes. I am Michelle Glogovac. I am in San Jose, California, where I... it doesn't know if it's fall or winter or summer. It's all over the place. I am the Podcast Matchmaker. I have clients who are authors and experts that I help get onto podcast interviews to share their knowledge and to share their stories, and then I also host three shows myself. And I'm also PTA president, a mom of two, a wife, a fur mom, all the things.
Kara Duffy: So, my first question honestly is like having one podcast is enough of a business. What made you say [00:02:00] yes to three?
Michelle Glogovac: I wanted to talk about more things. And I felt like I, I started with one, it was called My Simplified Life, and I started interviewing various people, but I kept covering too many different topics, and I felt well, if you come for an author, then maybe you aren't gonna wanna hear from a politician.
Or maybe you will, but i- and then at the same time I thought you're not hearing enough from me either. So then it was, well, let's pivot. Let's just create more podcast shows because I was also starting to record more than one a week, and it was a lot. That meant that, if you're subscribing to it, you're getting so many alerts of, "Oh, there's a new one, there's a new one."
So I said, well, I'll just focus on the ones that I want to do. So I pivoted My Simplified Life into Read the Damn Book, and it is all authors, and I read the damn book for every author that I interview. I have Beyond the Campaign, which is politicians, candidates, things that have to do with the [00:03:00] issues that are going on in our country.
Like today I'm actually interviewing the CEO of End Citizens United so it's not just campaign interviews, it is the different issues that we're talking about. And then I launched in March Kitchen Briefs, where twice a day from my kitchen I am recording the headline news in three minutes or less, just to get people to show up and care and not have an excuse to say, "Well, I, it's too much for me." It's three minutes. You can do it
Kara Duffy: It's been a big debate with my team and I about keeping one podcast or splitting it because I love interviewing people and talking to people. This is one of my most selfish things I do across all of my businesses. And I-- my primary business is I'm a coach and consultant and business builder, and I'm like, " Guys should we pivot and have a separate, more business-focused podcast versus-- and like, let Powerful Ladies stay kind of in its natural course?" And the team is always "That [00:04:00] just sounds like so much work." What advice would you give if you're advising my team to keep one or split?
Michelle Glogovac: I, I would say make sure you have your processes in place and utilize whatever s- I mean, we're using Riverside, which is what I use, and it makes it so easy, so seamless. To me it was like, "What's the big deal?" It's already cutting the clips for us, the branding's already included, so I figured it's not that big of a deal or that much more work to do two over one. That's what I think. So I would say go for it.
Kara Duffy: Okay, perfect. When we look at the world today and everything that's going on, I think that there are so many people, and women in particular, with just the mental load. If you add on motherhood, another level of mental load. It's hard, I think, to keep people engaged in what's happening at a political and, federal level, let alone global, because it just feels [00:05:00] like every day is, it's gonna be a shit show.
So it's like, how do we balance not letting nonsense happen and also making sure that we're able to create our bubble and keep things moving forward? And like, how are you finding th- that balance, or are you not?
Michelle Glogovac: I, I like to define balance as being present in whatever moment you're focusing on. So, true balance is bullshit. is. It doesn't exist. I wish I could say that I am, 50/50 on, on, but there's no just two things that I'm focusing on. But I think that especially as a mom, it is so important that we are paying attention and stepping in, and it doesn't mean you have to be doing all the things.
It doesn't mean you have to show up to every rally. It doesn't mean you have to show up to every school board meeting. But you should know who your representatives are, first and foremost. You should know who is on that school board w- with the voice that is representing you. And, our school board we [00:06:00] now have a Moms for Liberty person who is Representing, and I like air quotes us in my district.
And there has been a group of parents who have gotten together because they realize that not everybody can go hop on downtown to a school board meeting for hours on end
and listen, so people are doing it for each other. They re- the district refuses to live stream it, so one person live streams from her phone.
Another one takes notes. They put it together into a newsletter and share how everybody can take action, and so we're all aware. And I think that especially as women and moms, we have that ability to organize and to say, "Okay, I can take this on to help you and inform you." And, d- I feel like at some point in time I will look back on this where we are today, my kids will look back on it, and they're gonna go, "Well, what did our mom do?"
Oh, they're gonna know exactly what I did, and that I showed up, and that I paid attention, and there's even recordings of it. [00:07:00] You don't have to record yourself, but there are recordings of me saying, "Do something." Be informed because if we're not informed and aware of what's going on, then we can't make the changes.
We will continue down this path of true ignorance and electing the same people over and over. I think part of that is why we're here where we are today, because we've elected the same people over and over, and it's just become a given. I, I reached out to my assembly member and I said, it's not a given that you're gonna win, so I'm g- really gonna need to see some signage from you at the very least.
Let's do something." And, y- I think it's also good for our children to see us showing up. My kids know exactly what I'm doing. I don't shield them from the news per se. They are well aware. I interviewed one of our congressmen last week on data centers and ICE facilities, and my son said, "Oh, the one that's going up in Gilroy, Mom?"
He's 11, [00:08:00] and yet he knows what's going on, and I think that's very important that they have an understanding of what other kids are going through, what other families are going through. And the only way that our kids are gonna know that is if we're aware of it, and, it is tough to consume, so you have to be able to find that way to consume and then to really kind of release.
And for me, I was consuming so much, and it was only when I started doing the Kitchen Briefs, that's been my release of I'm sharing it with you all, do with it what you will, but I'm telling you what's going on and so I don't have to sit with it as much. I will get angry, and those, those posts are the ones where my 10-year-old will watch and she goes "Oh, you're on fire.
You're mad today. Oh, you're scary, Mom." And I go, "Scary good?" She goes, "Oh, yeah, so good. You got your point across." But y- we should get heated up because how else are we going to make that change? And so I say consume what you can. That's why [00:09:00] I do three minutes. There's various creators that you can follow if you don't wanna watch the news who will give you the accurate information, and consume what you can.
And if you need a break, take a break. I read a ton, so those are my escapes. I love Real Housewives. So that is how I get away from it and create that balance
Kara Duffy: Mm-hmm. Something else that you are helping so many people do is really develop their kind of thought leadership spaces. I think it's one of the biggest missed opportunities I see for entrepreneurs and small business owners. I'm often telling them like, "Yes, like we need your business to work, but we also need to be promoting you."
you're an, award-winning PR person, agency. What are people missing about not stepping into a thought leadership space? And I'm often hearing it because they're like, "Oh, I don't wanna be on camera. Oh, like nobody needs to hear from me." Why is this important to you?
Michelle Glogovac: I think y- and this, I reflect this to [00:10:00] myself too. I often tell people that whatever I'm preaching to you, I'm actually preaching to myself as a reminder. Because my clients all say, "Well, I don't wanna come off as, I'm showing off where I've been, or that I'm promoting myself." And I always say you have to take yourself really out of it and ask yourself, what is it that you can do to help someone else?
And as a business owner, as an entrepreneur, you have all kinds of experience and knowledge that someone is looking for. And if you have the opportunity to share with them, whether it is how to build a business, how to get from point A to point B in whatever business it is, or you can share your personal story of, "You know what?
I was doing this, and I took this pivot, and now I'm doing this, and I'm succeeding," somebody needs to hear it. Someone needs that inspiration, that knowledge, that, "Oh, I can do it." And so that is why you need to be promoting yourself. And don't think of... When I say promoting yourself, but then we [00:11:00] have podcast interviews, and, "Oh, I don't wanna share.
Look at me." That's not what I mean in promoting, because you're going to share where you've been to thank the show, the host, the outlet for having you on. And oftentimes the other excuse is, "Oh, well, they've all heard me say this before." But I guarantee you, they have not. There is a listener out there who has not heard it.
There is a follower who didn't catch it in the algorithm. Someone new is going to hear about it. And then on top of that, whatever show you are on, those are all new listeners. They have never heard even your name. So you have to share it yourself so that they can find out more about you. And I always say that the more information you can give, the more knowledge you can give, people are gonna then wanna pay you.
Amy Porterfield said that years ago when I was listening to one of her shows, and I thought, yeah, the more I give of myself, then people will go, "Oh, imagine if I gave her some money, how much more she'd even give me." [00:12:00] And so that has been my philosophy, that, that's why I wrote a book of here's exactly what I do and how to do it.
You can go do it. Please, go do it. But if you don't wanna do it, then you can just pay me and I'll do it. I think that's the beauty of it and why we need to really share what we know so that people have that opportunity to do it themselves.
Kara Duffy: I think people get caught up in, in sharing what they know because they think they have to protect it, and if they share this, everyone can copy it. And in theory, sure, like the ambitious, focused, driven person could use it and copy it. But no one else is you, and most people don't do it.
this is why they will buy your book, and then they will take your course, and then they will hire you one-on-one because there's a different level of magic that happens to get people to cross the finish line when they're actually with the person who has the knowledge. Yeah, I wish more people knew that they could give away parts of their value ladder and [00:13:00] just know that people are going to, roll uphill to the next opportunity.
Like there's a crazy stat, like only 97% of people don't finish an online course that they buy. And so if 97% are buying but not finishing, like that's why they end up calling, the PR agency, the coach, the consultant, someone to make sure they actually finish and cross the finish line. because that's so-- And I think that's a bigger thing for people in general.
So I'm curious your perspective on this. How have you been driven to push things in that final 10, 20% that becomes the hardest part? 'Cause so many people have great ideas and are living in a, a pile of started but not finished projects.
Michelle Glogovac: Yeah, the shiny object syndrome. Yes, I, a- and I am someone who I have a lot of irons in the fire, per se, but I'm also someone who loves a challenge personally, and always have. Ever since I was a [00:14:00] child, I'm like, "Give me a goal, I want to exceed it." It- that's like my mantra in life is whatever you say, I'm gonna crush it, and I'm gonna go above and beyond because I just wanna prove, I don't know, something to myself, apparently, or to others.
But I like to set goals for myself, and then I always reward myself with something. Right now I'm in the middle of writing a novel, and it's a treat to me, but at the same time, I want to finish it. So my goal will be, you have to get the client work done because that's what pays the bills, and then you can write.
And then it's the, you have to write so that way you can hopefully sell it. So there's constant goals that I'm looking to achieve just for myself because I want to do this. I want to finish that project. Although I hate math, I'm also a numbers person. I love to look at my P&L and where am I and can I beat last year?
And this is what I wanna do. It's how I'm wired, personally. But I think if we set rewards for ourselves to achieve certain [00:15:00] goals, then, it, it incentivizes us to complete them even more. And it's funny that only 97% of people will finish a course because you're actually putting out the money for it, too.
So maybe numbers isn't the best incentive for some people because if I'm spending money on something, then I want the value in return. But I think that with so many things going on every single day in all of our lives, we, overestimate how much time we can spend on taking a course. A- and so that's part of the problem
Kara Duffy: Well, we sign up, we start it, and then we don't time block it anywhere, so it never happens again. When I'm working with clients, I'm like, "Okay, you're allowed to have one project in your business and one project in your life per month, and you can't move on until that initial project is done." And all of my clients are like but wait."
And I'm like, "No." Like it just, it... Trust me, it's almost like a business and life snowball effect. Get it done, and then you can move on. Because, I mean, I personally, [00:16:00] I can do it myself where I'm overestimating what can get done and how many things there are, and then you have this hangover of a to-do list that's haunting you.
And you're like, "Oh, I don't know why I can't sleep lately." And it's like, well, yeah, 'cause your to-do list runs, from your nightstand down the hall, out the door. A- and you're on, you're always thinking about it. I think Yeah, exactly. And then Gretchen Rubin has that great book, "The Four Tendencies." Have you read that?
Michelle Glogovac: I don't think so.
Kara Duffy: she's one of my favorite authors 'cause she just chooses to nerd out on something she likes and write a book about it. And she created this theory about these four tendencies where there's the upholder, who, what you sound like, who is really good at setting their own goals and expectations and self-managing it.
They uphold their own expectations and outside expectations. There's the rebel who can't do either of those things, like whether they want it or someone else asks them. It's random what gets done and what doesn't. There's the [00:17:00] obliger who only does things if there's pressure from the outside.
And then there's the questioner, which I tend to fall into, which is I can uphold my own things and I can uphold others, but only if I think it makes sense. So, my senior producer will contest that I will only change things on the podcast if I've been pitched and the logic makes sense to me.
Otherwise, I'm like, "Nah, not yet." But it really seems like you're such a pow- like you're so self-aware, and it's such a superpower to be able to set your own goals and keep making it happen.
Michelle Glogovac: Thank you. Therapy has helped. I've had to create some boundaries over the years. Yeah
Kara Duffy: Well, and I also was listening to a report yesterday that they're now saying that we, women in particular, pivot the most in careers, but people in general are having at least three totally distinct careers in their lifetime. [00:18:00] And when I was looking at your bio, I think you've had six or something
Michelle Glogovac: it that many?
Kara Duffy: well, it's so you started off wanting to be a lawyer, and then you moved into aviation, and then you were selling jet fuel.
Michelle Glogovac: That was part of the aviation part. Yeah.
Kara Duffy: okay. It w- like maybe that's where an extra one popped in. And then PR firm podcast network. Like you, there... We can see some bundling of things, but even PR to podcasting is a completely different headspace and kind of function and flow.
Michelle Glogovac: I think, it all stems from what do you wanna be when you grow up, and I wanted to be an attorney, and so that was, like, my life goal. I knew what an attorney did. That was what I wanted to do. I got my bachelor's in it. Later on I got my master's in it. But I needed a job in college, and I could walk to the airport.
I did not have a car. And next to the terminal that everybody else goes to is the general aviation terminal where all of the corporate jets fly, [00:19:00] and they hired me, and it went from part-time to, "Oh, you've graduated. Here's a salary and benefits." And I was like, "This is awesome. I'm making money. I have health insurance.
Great." And I stuck with it for 18 years. I moved around the country for different corporations, and it wasn't... I didn't fly. I don't have my pilot's license. I literally sold jet fuel to corporate flight departments. I met celebrities, wealthy people and it was fun. I got to travel, and I met amazing people, and that's what kept me going, and then I was laid off after I had kids, and I was like, "What am I doing?
What exactly am I doing to make this world a better place for my kids aside from having a roof over our heads and benefits?" what am I doing? Because all I'm helping is a bunch of these wealthy people save money to continue flying. And that was when I discovered how to listen to podcasts and thought, "Okay, I'm going to figure out what I wanna do with my life," and somehow it was, I'm going to stay in podcasts.
[00:20:00] And a, a host reached out to me and said, "Do you wanna pitch me to be on other shows?" I was like, "Okay." And I've quickly figured out that it's all relationship based again. It, it truly is. That's what PR is, and I did traditional PR, but I loved the podcast part. I just love the sharing of the stories and that it's not just, a blip on TV or y- you know, the article that comes and goes.
It's something that lasts forever, and then you can repurpose it and utilize it. So that's how I ended up doing all of this. And then, once you produce so many shows, you go, "Why don't I have my own?" Everybody else has one. Why can't I have one? And then I'm a rule lover, abider, follower. I love the law.
That's still where that legal background comes from. My daughter is just like me in that regard. And so I couldn't stand that there are no standards in podcasting. It is the Wild West. You can do what you want. And I, as a host then as well as a publicist on... [00:21:00] for podcasts I went, "This is... it's so random, and yet where are the standards?
Why don't we have one?" And that's why I decided to write my book. I wanted to write what the standards should be. This is what we should expect from someone who wants to pitch to be on our shows. This is what a host is doing so that way those guests know exactly what we're doing behind the scenes, that this is not some free thing that takes 30 seconds of our time, that time, money, and effort is put into it, and this is why it's so important for a guest to share it, to promote it, not themselves, but to promote where they've been. And so, that's... I think that's how it's all related and not completely in different buckets. That's how I, that's how, what I've told myself
Kara Duffy: I do think it makes total sense that when you look back, there's a clear red thread. I can see it in my, career journey as well. And I do think that ev- most of the jobs I've had, I didn't know existed when I was in college. And it's part of [00:22:00] why I love having this podcast because I want people to hear how incredible women really are earning a living and, like, how are they using their talents and gifts because we tend to see 12 options.
And there's so many layers to it, and I think sometimes people get discouraged when they're thinking about their zone of genius and they go, "Oh, well, I love biology and I love helping people, but I don't wanna be a nurse or a doctor. I don't love blood," for example. And I-- my brain is losing its mind 'cause I'm like, no, there's 80,000 layers to the medical industry and even just hospitals in general, where you can merge your interests and really find a lane that feels perfect to you.
And so I think there's a lot of people who get stuck in, "Well, I can either be a lawyer or a doctor or a nurse or a teacher or, some mid-level corporate job where I move papers around and have meetings." And you're like, [00:23:00] that is, the lamest options of choices.
Michelle Glogovac: Yeah. Well, podcasts didn't even exist when I was in college,
Kara Duffy: same.
Michelle Glogovac: This was not an option. And I remind my kids, they're young, they're 10 and 11. I go, "You don't have to choose something now because chances are it does not exist, whatever you're going to do." I'm like, "Do you know that Facebook did not exist when I was in college?"
It was just rolling out and rolled out after I graduated, so I couldn't even get an account. Social media was not a thing. We had MySpace, okay? They don't know what that is. I'm like,
Kara Duffy: No.
Michelle Glogovac: was a ding. It made noises, and we had to use the telephone line." None of this existed before, so what's going to happen in 10, 20 years from now for my kids?
I don't know what you're going to end up doing, so let's focus on being kind, studying good in school, being aware, and then we'll figure out, what it is that you like. Because I still think that even... I'm in my mid-40s. I don't know what's next. [00:24:00] What's the next pivot going to be? Maybe the novel becomes a Netflix series, and suddenly that's my new career. Who knows?
Kara Duffy: Yeah. I feel the same way. And it's been interesting because so many friends have been poking me "I think there's another business," or, "I think there's another layer to what you've been doing." And I'm like, "Okay, well, like I'm open to see what happens." But in the meantime, we gotta keep moving forward. So I think there's
Michelle Glogovac: love that you have friends that say that though. That's awesome that they're like, "What's next for you?"
Kara Duffy: Well, and I think too, I think it's because I've had... I have a daughter who's 10 months old, and that's obviously a big pivot from, not having one before. And the avenue I took to have her and what's happened since, I've become a little bit of an advocate in this becoming a mother and what happens to us after space.
And of course, the Lindsey Clancy trial is very aligned with some of these things right now. Luckily, I have not had any postpartum [00:25:00] depression or anxiety. but it's still shocking, and friends who are in perimenopause and the lack of female research of what actually happens to our bodies.
And so often we're just told "It's normal. It's just postpartum. It's just pregnancy. It's just menopause." And you're like most men can't handle a headache, so I don't think that this sh- is normal or should we tolerate it either." So I think like you, there's a soapboxy feeling of I need to scream it from the rooftops, and so we'll see what's next.
Michelle Glogovac: I love that. I don't love that you're going through it, and I don't love that we all are experiencing the same thing, whether it's a female or a male doctor, 'cause I have a female doctor who ... And I'm like, "What? Have you been over here where I've been?" I'm not sure. That's weird. And that, we see funding for women's health being decreased even more than it was.
That it was already lacking, and now it's really lacking. And, I think it goes back to if [00:26:00] women could change the world, if we all actually banded together we could make a difference, and I think that's part of my soapbox of come on we can do this, you guys. Let's do it. We can do it.
Say something. Support each other. And it, the perimenopause, that was a conversation at book club a couple months ago because my doctor said, "Well, we checked your hormones and they're fine." And I said, "But I think something might be off." And another one of the women goes, "Well, what time of the month did she check it? Because they change all the time."
Kara Duffy: Yeah
Michelle Glogovac: So what it just, yeah we have to advocate for ourselves, which is, unfortunately it's necessary, because if we don't fight for ourselves, who will? And I think that's a life lesson.
Kara Duffy: Yeah. I mean, we talk about privilege in so many different ways today, and knowing you can advocate for yourself and having the money to go to extra doctors or whether it's the time or the determination to make [00:27:00] sure it's a whole job when you have to start advocating for yourself.
So I get why we shouldn't have to. I mean, I was on my walk this morning and I was like, if women ruled the world or if I decided to run for office, what would my platform be? And I was like, I think I just want people to feel calm most of the time. And so what, like, how do we have y- healthcare? How do we have...
How are things safe? How are things simplified? To your point before, we have answers to almost all the problems that we're facing. We're just choosing to go in the opposite direction. I'm like, and I th- and I think it's interesting because so many, There are political beliefs that if we keep people busy and distracted and poor, they're more easily to manage a population that way.
I'm like, I think you guys have it backwards. I think if you keep us happy and calm, we're actually way more easy to manipulate. So like why are we going in the harder path?
Michelle Glogovac: Yeah, you're absolutely right. I love that you're [00:28:00] thinking about running for office.
Kara Duffy: It always is in my mind 'cause I'm like, similar to why I do everything else. It's either that's a great idea or this is stupid. How do we fix it? And so right now I'm like, "This is stupid. How do we fix it?"
Michelle Glogovac: Yeah. It's funny, I think that's one of the good things that's come out of this whole political atmosphere that we have is we've always put these people on pedestals, like they must be so intelligent, they must know what they're doing, they're experienced, and now we're like "You don't know anything.
I can do your job in my sleep." Even my son is like, "So Mom, what are you gonna run for? City council? Mayor? You could be mayor, Mom. You should be mayor." I'm like, "We have a million people." He's like, "Then be president. I'd vote for you." He's already just do something more." And I'm like, "Ah, but then, if I were to run for this, then that would mean I wouldn't be home as much."
"That's okay, Mom. It'd be for the greater good."
Kara Duffy: Oh, look at
Michelle Glogovac: they, I mean, he's on it. Yeah, I'm like, "You say that now until someone's not picking you up from basketball, and then it's a whole different ballgame. Who's helping you with math?" But y- they're seeing it, too.
Kara Duffy: Mm-hmm.
Michelle Glogovac: between [00:29:00] the inexperience that a lot of these politicians have and then the scandals that they have we could do better
Kara Duffy: Well, and I just think that everyone you talk to on the street is so much more aligned. And the fact that there's like divisive rhetoric around things that the general population just agrees on, like why? If you wanna keep us busy and distracted, there's other ways to do it. Like at least check off some things.
Like there's-
Michelle Glogovac: morning it was data centers. I, there was an interview with the commerce secretary, Lutnick, who said data centers don't use water, but you know what does? Cattle. And I went I know that data centers use water, so then I went on a separate deep dive before announcing to my followers of yeah, they do use more water, cattle, but they use raw water, not the water that you and I are drinking.
There's a difference. And he referred to it as propaganda. And I went, n- no, people, [00:30:00] that is the propaganda. And now I'm quoting Tupac in my kitchen briefs of "Your real eyes see the real lies, so you need to realize." I'm like, this is ridiculous.
Kara Duffy: It's ridiculous. It's so ridiculous. It's so ridiculous. You mentioned two things before that I think we, we can use for organizing or going back to creating thought leadership spaces for ourselves. You mentioned the power of networking, and you mentioned the power of being, like, thankful and thanking people who have, given you spaces.
I'm such an advocate that it's not who you know but who knows you, and that networking should be fun. It doesn't need to be suits and cocktail napkins and horrible conversation. How are you personally networking, and what are some of the unique ways that maybe you're networking and don't realize that you are?
Michelle Glogovac: I think I'm definitely someone who networks and I don't realize it in the moment. And whether that is locally here, I ha- I started a book club last year, and it's been almost a year. We started with five women. There's now over [00:31:00] 25 who come to my house every six weeks and we're reading books, and I did not realize when I brought these women together that they didn't all know each other.
I just kind of assumed, well, if I know them, then you must know this person. But it was from, a happy hour group that knew my husband from childhood. It was parents from the soccer field. Moms from school. It was another activist that I met online. It is a bunch of different women from different walks of life who now know each other, who have connected more, and I think that is a beautiful testament to the power of just, you know what?
We all come together for books. And the only rules in my book club, I choose two books every six weeks. Read one, read both, don't read any, but you have to RSVP. Those are the rules. Just RSVP that you will come or not come. I don't care if you read or not. I think that is powerful. I think telling people the biggest compliment I feel you could ever give me is to say, "I appreciate you."
I think those are [00:32:00] the kindest words anybody could say to someone else. "I appreciate you. I appreciate what you do." And to let people know that you do appreciate them, that you're grateful for them, for whatever it is. When I started my first show, I did a whole episode on why I love funerals, and it's because you get to know that person, and it's so unfortunate that we hear all the incredible stories of what they've done after they have passed.
And so I feel it's important to tell people how you feel about them. Write them a letter. I read The Correspondent this year. We did a book club on it. I now have pen pals because I want to write, and I've written a, a, a card to every single woman in my book club to say, "I appreciate you, and this is why.
This is what you bring to my life." I think that is so important. And, th- that's something that builds, too. If you have people online that you don't know in real life, tell them that you appreciate them. I l- I'm awkward because I will go, "You know what? I really like you, Kara. I'd like to be your friend in real life," and [00:33:00] I mean that, "and can we exchange phone numbers?"
And when I say it, I genuinely mean it, and it's been incredible, those who reciprocate. There are those who are like, "Okay, we're good." but there are others who reciprocate and who want to be friends, too, and who appreciate that. And so I s- if you have something that you want to do, you want to say, you want to interview politicians, start doing it.
Simply start doing it. Reach out to people. Connect with them online, and you will then be included in the circles that you want to be included, no matter what it is. And I say politicians just because that was something that I decided a year ago I want to be involved in. I want to help make a difference. And so I put myself out there, and it's continued to grow. I've gotten to be in rooms with huge creators. I can now say V from Under the Desk News is a friend, like an actual friend, and we have text messages.
Kara Duffy: sh- great. Love them
Michelle Glogovac: yes, me too. And [00:34:00] so that's why s- networking is simply putting yourself out there.
And, y- it's not going to work every time or with everyone, but that's how you grow into whatever it is that you want to follow. So start the book club. Put yourself out there. Do, do whatever it is that you're considering, and it will grow. It takes time, but it will grow
Kara Duffy: Well, I think there's so much opportunity that when if you're not someone who is a starter of things, there's still so many ways that you can brag about other people and share what other people are doing, and it allows this kinda snowball to start. If things are in motion, we can change things and make incredible things happen.
And I find it so fascinating that people will come on the podcast, and then we'll give them all the things that they can share and post and, the smart move for people listening is to ask for the finished audio so you can chop it up on your- yourself too, or video. Most people don't ask me, but we're happy to share it if they want to and will give us credit for [00:35:00] the source.
But you're taking an hour or however long to record a podcast. Like, why aren't you maximizing this PR opportunity? And I understand that some people are like, "Oh, it's not part of my, Instagram feed visual plan." And I'm like, "Then put it in a story.
Put it in your email." And I also think that's a bunch of BS because if you're grateful that you were somewhere else, people are gonna see that and be like, "Oh, they were grateful there. They're gonna be grateful when I invite them to come on as well too."
Michelle Glogovac: And that excuse is now total BS since you can rearrange your grid. So it does not matter if it does not meet your aesthetic. I think that is the lamest excuse, and I've had it too. I have had a guest go, " Your branding doesn't match mine." I do not care. Then change the branding. You need to share.
Just share. Yes, it is the lamest excuse, and it is not an excuse at all. Y- yes, no. You can even hide things from your [00:36:00] grid. Stop.
Kara Duffy: Go make your own content, I don't care. Just talk about it. I just don't think people realize what a missed opportunity it is for them. And not even thinking about our podcast, right? And getting, acknowledging recognition for it or new eyeballs. They're missing a PR opportunity that they could create so much content out of and/or just show that they're actually up to things that might give them all sorts of opportunities
Michelle Glogovac: Yes, because I have so many clients who talk about their brand. "Well, I'm building my brand. I'm doing this with my brand." Okay, but how much content are you using from a podcast interview? Because that will I guarantee you, you will have at least a week's worth of content from that one-hour interview, at least a, a week.
So stop talking about how much problem it is to, create content when you have over a week's worth right there. It's so simple. It becomes so simple that everybody [00:37:00] should be doing it
Kara Duffy: What else do you wish people knew about promoting themselves and PR and what's available to them in the world in that space?
Michelle Glogovac: I think that everyone needs to realize that you can literally change someone's life by sharing your knowledge and your story. And I always say that if you have the opportunity to change one life during your lifetime, then basically you're, like, done. You're done. You're good. You've done your duty in this lifetime.
You've changed one person's life. That's amazing. But imagine how many more you can impact by sharing what you know and your story. And so I think that's why it's so important, and it sounds so woo-woo, and I'm not one of those woo-woo people, but I do feel like we need to help each other. And I think that if by sharing your story that's helping someone, then by all means, that's your duty.
You should be sharing your story. You should be sharing your knowledge to help someone else because we need all the help as human beings right now during this [00:38:00] time than ever before. So do it. Show up. And that, y- we talk about, oh, we don't have time to do this, time to do that, but if you're sharing your story and you're impacting someone, then you are doing the work.
You are doing something to help make the world a better place. So do it. Show up. Do it. Share yourself. Share your knowledge, and it's just gonna make the world a better place
Kara Duffy: You sound very hopeful for somebody who reports on the headlines twice a day
Michelle Glogovac: I try to. With kids, and you know this as a mom I want the world to be a better place for them. And, y- your child's only 10 months now, and I remember when mine were that little. And the digital frame shows me the little outfits. I'm like, "I remember how to- how that felt, that outfit."
And my son, they- both kids went through COVID. They, my son was in kindergarten. He started during COVID. And then he was, he's my little news junkie. 6:00 in the morning, you'd find him creeping down the stairs, and he'd be watching the news. He watched George Floyd be murdered [00:39:00] on TV. He saw that clipping before I could get to him and wanted to know why.
"What did the man do that my buddy had to kill him?" And that was a conversation with a five-year-old. And then, COVID, now we're in masks, and there's Black Lives Matter, and now you have January 6th. There's all of these things that the kids have been through that it's impacting their mental health.
Whether we know it, we can see it, it is, and it's going to impact who they are as adults. And so I am hopeful that we change things around, that things are better for my kids, your child, everyone else's kids because they deserve better. I think we deserve better. They deserve better. And so that's why I am hopeful.
I'm hopeful that more eyes are opening, ears are listening, and that people want to do something because we owe it to our kids. We owe it to them to have the childhood of running down the street at dusk and playing with the neighbors and not being worried. We owe it to [00:40:00] them to really be able to enjoy their childhood, to not be worried about the bots getting out and attacking the other bots in AI, and, you know the, that they can just have normal childhood things
Kara Duffy: Yeah. And I think too, like selfishly, growing up in such a period where from my birth it was always like, "Oh, things are getting better. Things are getting better." There was this degree of optimism that kind of fell off a cliff, and I'm like no. I am not okay with that." I am not okay with being a generation that is losing optimism and losing things improving when my grandparents' and parents' generation, like there was clearly forward motion that we were creating.
And of course, this is a US-centric perspective because that was not the case for generations in other countries, but we know better, we can do better. And I think too there's like that mom power of like not tolerating BS 'cause there's just no capacity for it, and [00:41:00] it's just no. Somebody was asking me like, "How do we fight some of this?"
I'm like, "We just say no." Like we just be six years old and we're like, "Nope, I'm not leaving. I'm sitting right here until it's fixed." Because th- that's all it really takes. So I'm also optimistic. That tends to be who I am as a human too. But I just also know that so much of the news cycle is focused on, what, 50 people in the world, and the other 8 million point five are good humans
Michelle Glogovac: Yeah.
Kara Duffy: hopefully this podcast is repositioning a little bit of the conversation
Michelle Glogovac: I hope so. I hope that, it inspires people to take action, to pay attention, to not only worry about things when they happen to you directly. Care about someone else. It's a heavy burden to do, to care when it does not affect you, but it'll be too late when it does affect you, and that's what people are not [00:42:00] getting. You have to care about what's happening to others because it will get to you at some point
Kara Duffy: Yes. We've been asking everyone, what do you want? What do you need? What's on your either to manifest list or your actual to-do list? How can myself and this community help?
Michelle Glogovac: I need more hours in the day. If you could change that for me. I need to finish my novel so I can sell it and go retire on a beach. So if anyone has a cheap beach house for sale. I, I think that my ask would be for everyone to just pay attention, to take a few minutes out of your day, pay attention to what's going on, smile at someone else.
We know Dolly Parton would say, "Give someone else your smile if they don't have it." Simply try to be a good human being. Just show up, do something for someone else, say thank you, hold the door, use your signal in traffic. Simple things that actually do make someone else's day a little bit easier. [00:43:00] That would be my ask
Kara Duffy: Okay, perfect. What else do you have going on besides your novel? What does the, what does your, Q4 look like?
Michelle Glogovac: Oh, continued client work, more reading, whether it's for the podcast or for clients. W- I have a lot of author clients, so I read their books in addition to non-author clients, so more of that. Continuing with the Kitchen Briefs. I'm like, I thought about it today. I'm like, it'd be nice to not report on the headlines someday." So I look forward to popping that champagne when that day happens.
Yeah, that... And that's really it. I'm PTA president this year, so I look forward to school year ending in May and that being over with. But otherwise, it is business as usual and simply, showing up doing more political interviews before the midterms.
Kara Duffy: Yes
Michelle Glogovac: That, that's really all on my agenda, and it's, it doesn't sound like much, but it's a lot.
Kara Duffy: It's a lot. It's a lot. Any of those things [00:44:00] are a lot. What is somebody who would be a perfect client for you? They're listening and they're liking you and they think, "Oh, would I be the right fit for Michelle?" How would they know?
Michelle Glogovac: it's literally anyone who has a story to share or an expertise to share. That, it is as simple as that because I believe that we all do have something to share, and so that is the perfect client
Kara Duffy: Okay, great. Where can everybody find, follow, and support you?
Michelle Glogovac: Thank you. My website is themlgcollective.com and I'm on Instagram twice a day, if not more @michelleglogovac. It's also on TikTok, The Podcast Matchmaker. All of the podcasts are on all of the platforms, Kitchen Briefs Read the Damn Book, and Beyond the Campaign. So anywhere. I- I'm not hard to find when it comes to online
Kara Duffy: Well, thank you so much for taking the time today. I just really appreciate the work that you're doing behind the scenes and in front of the camera. [00:45:00] It's nice to have bite-sized news that I don't need to go and watch the evening news to get to have it simplified. The fact that you're taking time to interview politicians and make it sound more understandable and what we're actually talking about on the streets versus words that just get thrown around to get people excited.
But really thank you for the work you're doing. I feel like your son where I'm like, "I feel better knowing that you're doing the work you're doing." So thank you
Michelle Glogovac: Thank you. You're gonna make me cry.
Kara Duffy: Thanks for listening to the Powerful Ladies Podcast. If you enjoyed this conversation, please subscribe, leave us a review, or share it with a friend. Head to thepowerfulladies.com where you can find all the links to connect with today's guest, show notes, discover like episodes, enjoy bonus content, and more.
We'll be back next week with a brand-new episode and new amazing guest. Make sure [00:46:00] you're following us on Instagram or Substack, @powerfulladies, to get the first preview of next week's episode. You can find me on all my socials @karaduffy.com. Until then, I hope you're taking on being powerful in your life.
Go be awesome and up to something you love
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Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Jordan Duffy
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Music by Joakim Karud
